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Featured Companies
1. Dorel Industries Inc.
2. Britax Child Safety, Inc.
3. Goodbaby International Holdings
4. Graco Children's Products Inc.
5. Mothercare PLC
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Global Baby Stroller & Prams Market Definition
The strollers and prams come in different types like lightweight strollers, doubles strollers, jogging strollers and many more. These all are handy for the parents to perform their daily activities with their babies. These strollers and prams help in protecting the babies from heat, dust and weather conditions. The multiple uses and ease of carrying and protecting their babies, these products have gained more popularity among the parents.
The strollers are small folding chairs on wheels for babies (not for new born babies). A baby sits inside and then the stroller is pushed around in. whereas a pram is designed specially for the new born babies, who can lie down and sleep inside. The main difference between a stroller and a pram is that a stroller has upright seat and a pram has a flat seat and reclining surface.
Global Baby Stroller & Prams Market Overview
The recent publication of Actual Market Research titled- Global Baby Stroller & Prams Market Outlook, 2026. Globally, in 2015 to 2019 the market has grown at the average YOY of over 5%, the market was affected by the covid-19 pandemic. But by the forecasted period the market is expected to incline to the value of USD 3000 million, mostly in the economically emerging countries. The market is mainly driven by the rising birth rate.
The segment that leads the market is the lightweight baby strollers’ segment, because they are foldable and weighs less than 20Ibs. With this the multi-child stroller is also increasing because of number of families more than one child and the grew by 2.21%.
The market growth is influenced by the growing urbanization and dual-income and also the high exposure to the online sales channel, but the prams have the lowest contribution in the global market. By the end of the forecasted period, it will reach a value of USD 200 million in 2026. The market growth is enhanced by the compact and easy storage factors of these products, for the nuclear families shifting towards less spaced apartments.
The increase in birth rate in the Asian countries like in India, China and Bangladesh is driving the baby stroller and pram market. These countries are expected to grow its market share of approx. 30%. Whereas in Europe is know to be at the maturity and thereby North America leads in the global market.
The sales channels are classified into three segments, the hypermarket/ supermarket, online sales channel and specialty stores. With this the baby care portals and baby boutique chains, held half of the market share followed by the supermarket/ hypermarket segment. However, the online sales channel and portals has dedicated to baby care products is also a major reason for fuelling up the baby stroller and prams market. Other than this the online sales and the sales channels are expected to grow with an anticipated CAGR of 6.24% by the forecasted period.
Key Market Trends
Parents are happy to afford these kinds of products for their babies. The products are majorly used for travelling, walking, for daily activities for parents. Travelling with babies is a difficult task, so parents need some advanced and innovative products for their babies to enjoy travelling. These products have given ease to the parents to take out their babies for long distance travelling. Manufacturers have made them easier for carrying out to different places and many other features. In some regions these products are very popular and will continue the same growth in the global market.
Key Players
1. Agio Z4 by Peg-Perego
2. Babyzen YOYO2
3. Bumbleride Indie
4. Doona
5. Nuna DEMI Grow
6. Nuna MIXX Next
7. Nuna TAVO Next
8. UPPAbaby CRUZ V2
9. UPPAbaby VISTA V2
10. Thule Urban Glide 2
Global Baby Stroller & Prams Market: Segmentation Analysis
Hypermarket/ supermarket
Specialty store
Online sales channel
Considered In The Report
Geography: Global
Base year: 2020
Historical year: 2015
Forecasted year: 2026
Regiona covered:
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Aspects Covered In The Report
Market Size by Value for the period (2015-2026F)
Market Share by Product Type (Pram, Standard, Jogging, Lightweight, Multi-child or Side by Side, Travel System)
Market Share by Sales Channel (Hypermarket & Supermarket, Specialty Stores & Online)
Market Share by Region
Market Share by Country
Market Share by Company
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