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In Australia, bicycles are increasingly seen as an environmentally friendly and efficient mode of transportation, particularly in major cities like Melbourne, Sydney, Brisbane, and Adelaide. Australians are becoming more health-conscious, and cycling is perceived as a great way to stay fit and active. The term "bicycle" refers to a two-wheeled vehicle powered by pedalling, which allows users to travel short to moderate distances quickly and with minimal environmental impact. As traffic congestion and urban pollution rise, bicycles are becoming a popular alternative to cars, especially for short commutes and leisure activities. The benefits of cycling include improved cardiovascular health, weight management, stress relief, and a reduced carbon footprint, making it a desirable option for both personal health and environmental sustainability.According to the research report, "Australia Bicycle Market Research Report, 2029," published by Actual Market Research, the Australia Bicycle market is anticipated to add to more than USD 100 Million by 2024–29. The major drivers of the bicycle market in Australia are increasing urbanization, environmental awareness, and government initiatives promoting sustainable transport.

As cities become more congested and the cost of car ownership rises, cycling is gaining traction as an affordable and efficient means of transport. The Australian government has invested in cycling infrastructure, such as dedicated bike lanes and bike-sharing programs, which has helped boost the market. Additionally, rising awareness about climate change and the health benefits of cycling are encouraging more people to opt for bicycles. The growth of electric bicycles is also contributing to the market, providing an option for longer commutes and individuals seeking an easier way to cycle.Among the different categories into which the Australian bicycle market is divided are Road Bikes, Mountain Bikes, Hybrid Bikes, E-bikes, and Others (Kids, Standard, and Maas). Road bikes and e-bikes currently have the biggest market shares among these. Because they can help riders, e-bikes in particular have become quite popular. This is because they make cycling more accessible to a larger group of people, especially those who might find traditional cycling difficult, especially in mountainous terrain.

Road bikes, on the other hand, are still well-liked by cyclists who want speed and performance, particularly for leisure riding and competitions. E-bikes and road bikes continue to be the primary factors propelling the industry's expansion, even if other market categories like mountain bikes and hybrid bikes also play a role.In the Australia bicycle market, the By End User and By Biker Type segments highlight distinct consumer preferences that drive market trends. Men hold the largest share within the End User segment, with many men participating in cycling as a sport, fitness activity, or commuting option. Men are primarily represented in the highly engaged and engaged categories, where cycling is pursued with a focus on performance, competitive cycling, and regular training, with road and mountain bikes being the top choices. Women are increasingly involved in cycling, particularly in the leisure and engaged segments, as cycling continues to be promoted for its health benefits and environmental appeal. Women tend to favor bikes suited for commuting, leisure, and fitness, with a noticeable preference for hybrid bikes and E-bikes.

Kids make up a significant portion of the market, with parents buying bicycles for both recreational and developmental purposes, ensuring steady demand in the youth segment.Within the Biker Type segment, leisure cyclists hold the largest share in Australia. This group enjoys cycling for fitness, relaxation, and outdoor enjoyment, making it the most prominent category. Highly engaged bikers, focused on competition and performance, represent a smaller but dedicated group, often opting for specialized road or mountain bikes. Engaged cyclists ride regularly for fitness but with less competitive intensity, while travel cyclists, who use bicycles for touring and long-distance adventures, make up a smaller, yet significant, segment.In the Australian automotive market, the vehicle technology landscape is divided into two primary segments - electric and conventional. The electric segment encompasses vehicles powered solely by electric motors and rechargeable battery packs, offering a clean, emission-free driving experience that is gaining popularity among eco-conscious consumers. These cutting-edge electric models often boast impressive performance, long driving ranges, and the convenience of home charging.

In contrast, the conventional segment still dominates the Australian market, with vehicles powered by internal combustion engines that rely on gasoline or diesel fuel. While these traditional powertrains may produce more emissions, they often provide greater affordability, familiarity, and in some cases, superior towing or off-road capabilities that appeal to a wide range of drivers. As the push for sustainability gains momentum, the balance between these two technology types is expected to evolve, with electric vehicles steadily increasing their market share in the years to come, catering to the diverse needs and preferences of Australian drivers.COVID-19 Impact:The market for bicycles was greatly disrupted by the COVID-19 outbreak. Bike riding became popular as a safe, healthful, and eco-friendly way to exercise and travel during lockdowns and social distancing measures. This resulted in an increase in demand, especially for recreational and commuter bicycles. Furthermore, the epidemic hastened the construction of bicycle infrastructure in numerous cities, increasing the accessibility and convenience of cycling.

The pandemic's long-term effects on the bicycle market are probably going to be favorable, with a steady rise in cycling participation and a shift towards healthier and more sustainable lives, notwithstanding the difficulties caused by supply chain interruptions. Considered in this report • Geography: Australia • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Australia Bicycle market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation By Type • Road Bikes • Mountain Bikes • Hybrid Bikes • E-bikes • others By End User • Men • Women • Kids By Bikers Type • Highly Engaged • Engaged • Leisure • TravelBy Technology Type •Electric •Conventional The approach of the report:This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources.

Intended audienceThis report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to bicycle products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry..

Table of Contents

  • Table 1: Influencing Factors for Bicycle Market, 2023
  • Table 2: Australia Bicycle Market Size and Forecast, By Bicycle Type (2018 to 2029F) (In USD Million)
  • Table 3: Australia Bicycle Market Size and Forecast, By End User (2018 to 2029F) (In USD Million)
  • Table 4: Australia Bicycle Market Size and Forecast, By Bikers Type (2018 to 2029F) (In USD Million)
  • Table 5: Australia Bicycle Market Size and Forecast, By Technology Type (2018 to 2029F) (In USD Million)
  • Table 6: Australia Bicycle Market Size of Road Bikes (2018 to 2029) in USD Million
  • Table 7: Australia Bicycle Market Size of Mountain Bikes (2018 to 2029) in USD Million
  • Table 8: Australia Bicycle Market Size of Hybrid Bikes (2018 to 2029) in USD Million
  • Table 9: Australia Bicycle Market Size of E-Bikes (2018 to 2029) in USD Million
  • Table 10: Australia Bicycle Market Size of Others (2018 to 2029) in USD Million
  • Table 11: Australia Bicycle Market Size of Men (2018 to 2029) in USD Million
  • Table 12: Australia Bicycle Market Size of Women (2018 to 2029) in USD Million
  • Table 13: Australia Bicycle Market Size of Kids (2018 to 2029) in USD Million
  • Table 14: Australia Bicycle Market Size of Highly Engaged (2018 to 2029) in USD Million
  • Table 15: Australia Bicycle Market Size of Engaged (2018 to 2029) in USD Million
  • Table 16: Australia Bicycle Market Size of Leisure (2018 to 2029) in USD Million
  • Table 17: Australia Bicycle Market Size of Travel (2018 to 2029) in USD Million
  • Table 18: Australia Bicycle Market Size of Electric (2018 to 2029) in USD Million
  • Table 19: Australia Bicycle Market Size of Conventional (2018 to 2029) in USD Million

  • Figure 1: Australia Bicycle Market Size By Value (2018, 2023 & 2029F) (in USD Million)
  • Figure 2: Market Attractiveness Index, By Bicycle Type
  • Figure 3: Market Attractiveness Index, By End User
  • Figure 4: Market Attractiveness Index, By Bikers Type
  • Figure 5: Market Attractiveness Index, By Technology Type
  • Figure 6: Porter's Five Forces of Australia Bicycle Market

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