India Coffee Marker & Electric Kettle Market Definition

A coffee maker is an electric countertop device that works automatically. The appliance consists of a hot plate, a carafe or a glass coffee pot, a filter basket and a water reservoir. It is a simple and low-tech and an efficient machine. Few benefits of the same, they give fresh taste of coffee, they are very convenient for preparing coffee, prepares in no time and they are a cheaper alternative to café-quality coffee.
The electric kettles are mainly used for boiling water. Unlike the gas stoves, the electric kettles are highly efficient and comes with different features. These are popular for taking less time to boil the water, whereas gas stoves take little more to boil the water. The best thing is that the kettle comes with an auto shut-off, so when the water is completely boiled it turns off itself automatically. Also, there is no risk of spillage.

India Coffee Marker & Electric Kettle Market Overview

The recently uploaded report by Actual Market Research – India Coffee Marker & Electric Kettle Market Overview, 2021-2026. The reason behind their popularity of the electric kettles is being convenient, portable, easy to use and time effective facts are gaining more popularity amongst individuals. Currently the sales are increasing gradually, with this the market value is expected to cross a value of INR 1200 Cr. And in terms of volume market is expected to grow with CAGR of over 9% coffee markers and 20% for electric kettles.
South Indian is known to have the biggest market for the coffee markers, they are nearly contributing 45% of the market. The leading marketers are now focusing on the new innovations by adding extra features like adjustable backlight, power consumption monitors, scheduled heating and remote control. This is boosting up the sales in the country. If we talk about the electric kettles, the western region is leading the market with nearly 37% of the market share in between 2020 to 2021. With this the sales channels, especially the offline sales market in the recent financial years has accounted more than 70% and this market is highly preferred by the individuals.
In the near future the portability feature and the see-through electric appliances will drive the market. Even the growth for virtual kitchens with safety benefits and the rise in fuel prices, are the major factors to drive the coming future market of the electric kettles and the coffee makers.

Key Market Trends

The new features of the electric kettles and coffee makers is gradually gaining more popularity within the buyers in the market. These are easy to use and consumes less to boil water or to prepare a coffee. In India, the market is highly trending South India, especially the coffee makers, because of the high consumption of coffee in this part of India. By observing the high growth, the manufacturers are now introducing more new features in their products and making them more popular in the market.

Key Players

1. Prestige PCMD 1.0 650-Watt Drip Coffee Maker
2. Preethi Cafe Zest CM210 Drip Coffee Maker
3. Instalite French Press Coffee Maker
4. Bison Stainless Steel Press Coffee Maker
5. Cafe Jei French Press Coffee and Tea Maker
6. InstaCuppa French Press Coffee Maker
7.  Butterfly EKN 1.5-Litre Water Kettle
8.  Havells Aqua Plus Black 1500W Kettle
9.  Inalsa Electric Kettle Absa-1500W with 1.5 Litre Capacity
10. Cello Electric Kettle 1 Ltr
11. Prestige Electric Kettle PKOSS - 1500watts, Steel (1.5Ltr)
12. Kent 16023 1500-Watt Electric Kettle
13. Philips HD9306/06 1.5-Litre Electric Kettle

India Coffee Marker & Electric Kettle Market: Segmentation Analysis

Offline sales market
Traditional market

The report gives an in-depth understanding of coffee marker and electric kettle market in India:
- India Electric Kitchen Appliance Market Outlook
- India Electric Kettle Market Size by Value & Forecast
- India Electric Kettle Market Size by Volume & Forecast
- India Coffee Maker Market Size by Value & Forecast
- India Coffee Maker Market Size by Volume & Forecast
- India Electric Kettle Market Share by Sales Channel & Region
- India Coffee Maker Market Share by Sales Channel & Region
- Product, Price and Variant Analysis of Coffee Maker & Electric Kettle
-The key vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology: The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of induction cooktop and electric cooker in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.