Endpoint security refers to the approach of protecting endpoints such as desktops, laptops, mobile devices, and servers connected to a corporate network, ensuring that these access points do not become vulnerabilities in the broader cybersecurity ecosystem. As organizations increasingly embrace remote and hybrid work models, bring-your-own-device (BYOD) policies, and cloud-based operations, the surface area for potential cyberattacks has expanded dramatically. This shift has fueled the demand for sophisticated endpoint protection platforms (EPP) and endpoint detection and response (EDR) systems capable of providing real-time monitoring, automated threat detection, and rapid response to security incidents. In November 2022, Mosyle introduced an endpoint security solution designed specifically for iPhone and iPad devices.
This innovative solution aims to safeguard the devices utilized by employees in the workplace while ensuring compliance with cybersecurity best practices and recommendations. By implementing Mosyle's endpoint security solution, organizations can protect and secure iPhones and iPads, mitigating potential risks and maintaining a strong cybersecurity posture. Over the years, the market has transformed from reactive to proactive solutions, integrating machine learning, threat intelligence, and zero-trust architecture to combat emerging threats such as ransomware, fileless malware, and advanced persistent threats (APTs). Governments and regulatory bodies have played a pivotal role in shaping the endpoint security landscape through mandates like GDPR, HIPAA, PCI-DSS, and others, pushing enterprises to prioritize data protection and compliance. According to the research report “Global EndPoint Security Market Outlook, 2030” published by Bonafide Research, the global EndPoint Security market is projected to reach market size of USD 26.02 Billion by 2030 increasing from USD 18.50 Billion in 2024, growing with 5.97% CAGR by 2025-30. The increased use of personal and mobile devices for professional tasks, especially in hybrid work environments, has dramatically increased the attack surface for enterprises.
This trend is driving the demand for comprehensive endpoint security solutions that offer protection beyond traditional firewalls, incorporating real-time threat monitoring, device management, and data encryption capabilities. In August 2022, Huntress, a managed security platform provider catering to small and medium businesses, unveiled its latest offering managed endpoint detection and response (EDR) capabilities. These advanced capabilities are specifically designed to identify active cyberattacks and provide comprehensive protection for enterprises across all stages of a cyberattack. By leveraging Huntress' managed EDR capabilities, businesses can effectively detect and respond to potential threats, ensuring robust security measures throughout their operations.
In February 2024, Palo Alto Networks, a renowned cybersecurity provider based in the United States, launched a new endpoint security platform called Cortex. The solution is expected to help companies improve their endpoint security and platformization as well. Cloud-based endpoint protection solutions are gaining traction due to their scalability, reduced infrastructure costs, and ability to manage endpoints across geographies. These platforms support centralized control, faster updates, and improved analytics, making them a preferred choice for both large enterprises and small-to-medium-sized businesses.
Additionally, the integration of endpoint security with broader Security Information and Event Management (SIEM) and Security Orchestration, Automation, and Response (SOAR) platforms is enabling holistic visibility and quicker response times.The solution component type dominates the global endpoint security market primarily because of the increasing complexity and scale of cyber threats, which demand comprehensive, scalable, and integrated security frameworks. Solutions such as Endpoint Protection Platforms (EPP) and Endpoint Detection and Response (EDR) systems provide core functionality that is indispensable in modern cybersecurity ecosystems. These solutions serve as the foundation for securing endpoints, offering advanced features like real-time threat intelligence, behavioral analytics, antivirus/anti-malware protection, firewall controls, data encryption, and application control. As organizations across all verticals digitize their operations, the need for such robust endpoint security solutions has intensified, thereby driving the largest market share for the solution segment.
Moreover, solution components are often designed with modular and scalable architecture, allowing businesses of all sizes to customize their security posture based on their risk profile, IT complexity, and compliance requirements. Vendors offer integrated suites that combine multiple layers of protection ranging from basic antivirus tools to sophisticated AI-based threat detection enabling companies to deploy flexible and future-ready security mechanisms. This has become crucial in sectors like BFSI, healthcare, and government, where data sensitivity is high and cyberattack surfaces are expanding. The widespread adoption of bring-your-own-device (BYOD) policies and mobile workforce models further amplifies the demand for these solutions to secure a diverse array of endpoints, including smartphones, tablets, and remote laptops.The banking vertical holds the largest share in the global endpoint security market primarily because of its high exposure to cyber threats, sensitive financial data, and strict regulatory requirements.
As financial institutions increasingly shift toward digital banking services, mobile transactions, and online customer engagement, they become prime targets for cybercriminals seeking to exploit security vulnerabilities at the endpoint level. This has significantly heightened the demand for robust endpoint security solutions in the banking sector, making it the leading vertical in terms of investment and deployment. Banks manage massive volumes of confidential data, including personal identification information (PII), credit card details, account credentials, and transactional records. The protection of this data is crucial to maintaining customer trust, regulatory compliance, and operational integrity.
Endpoint security solutions play a central role in safeguarding data at its most vulnerable access points such as employee desktops, teller terminals, mobile apps, and ATMs by providing layered protection through encryption, intrusion prevention, behavior-based malware detection, and real-time response mechanisms. Moreover, financial institutions operate in a highly regulated environment. Compliance mandates such as the Gramm-Leach-Bliley Act (GLBA), Payment Card Industry Data Security Standard (PCI DSS), and region-specific data protection laws like GDPR in Europe and RBI cybersecurity guidelines in India require strict endpoint security controls. The cloud deployment type leads the global endpoint security market due to its scalability, flexibility, cost-efficiency, and ability to address modern enterprise security needs in a distributed digital environment.
As organizations increasingly adopt hybrid and remote work models, managing and securing a vast array of endpoints across multiple locations has become more challenging. Cloud-based endpoint security solutions enable centralized management and real-time visibility into every connected device, regardless of geographic location. This makes them highly suitable for today’s dynamic IT infrastructures, especially as businesses expand their digital operations across borders. Organizations of all sizes from startups to multinational enterprises can scale their security solutions up or down according to evolving endpoint volumes and business needs.
Unlike traditional on-premise solutions, cloud-based endpoint security does not require significant hardware investments or manual maintenance. Updates, patches, and threat intelligence feeds are deployed automatically, ensuring devices are protected against the latest threats without administrative delays. This is especially critical in defending against sophisticated, fast-moving cyberattacks like ransomware and zero-day exploits. Cloud deployment significantly reduces the total cost of ownership (TCO) by eliminating the need for physical infrastructure, manual upgrades, and IT staff-intensive management.
Moreover, the cloud provides instant access to advanced security features such as AI-powered threat detection, machine learning analytics, behavior-based monitoring, and integration with broader cloud security ecosystems including SIEM and SOAR platforms.Large enterprises are the leading end-user segment in the global endpoint security market primarily due to the vast scale of their IT infrastructure, greater exposure to cyber risks, and stronger compliance obligations. These organizations typically operate across multiple geographies, managing thousands or even millions of endpoints such as laptops, desktops, mobile devices, servers, and IoT equipment. With such extensive and distributed networks, the likelihood of cyber threats, data breaches, and targeted attacks increases significantly. To counter these risks, large enterprises consistently allocate substantial budgets for advanced endpoint security solutions, making them the largest revenue contributor in this market.
Endpoint security solutions help mitigate these risks by enabling real-time monitoring, automated threat detection, device control, and comprehensive incident response across all endpoints. Advanced platforms like Endpoint Detection and Response (EDR), extended detection and response (XDR), and Zero Trust Network Access (ZTNA) are particularly popular in large enterprises because they provide deep visibility and fast remediation capabilities. In addition, the digital transformation initiatives undertaken by large enterprises such as cloud migration, remote workforce enablement, and IoT integration further necessitate robust endpoint security strategies. These transitions introduce new vulnerabilities that must be secured to maintain operational continuity and data integrity.The commercial user type is the largest segment in the global endpoint security market because businesses particularly in sectors such as finance, healthcare, retail, education, manufacturing, and professional services are increasingly dependent on digital operations, making them prime targets for cyberattacks.
Commercial entities operate across various endpoints including employee workstations, mobile devices, servers, and point-of-sale systems, all of which must be secured to ensure business continuity, data privacy, and compliance. This broad range of security needs has driven high demand for comprehensive endpoint security solutions within the commercial sector. Whether it’s through e-commerce platforms, digital banking, remote work applications, or cloud-based customer service tools, commercial organizations are continuously expanding their digital footprint. This expansion increases their exposure to cyber threats such as ransomware, phishing, insider attacks, and data breaches.
Endpoint security is critical for defending against these threats at the first line of attack user devices and network-connected systems. Moreover, commercial users face growing compliance obligations, especially when handling sensitive customer and financial data. Regulations like GDPR, HIPAA, PCI DSS, and various national cybersecurity laws require commercial entities to adopt robust security frameworks, including endpoint protection, data encryption, access controls, and real-time monitoring. Non-compliance can lead to substantial fines, legal consequences, and reputational harm.
The workstation enforcement point type dominates the global endpoint security market because workstations primarily desktops and laptops remain the most widely used and vulnerable access points in enterprise environments. These endpoints serve as the central interface between users and critical enterprise applications, systems, and data. Workstations are used by employees across departments for everyday operations, ranging from administrative work and software development to financial transactions and data analysis. With such broad usage, the risk of exposure to malicious software and social engineering attacks increases significantly.
Endpoint security solutions focused on workstation enforcement offer key functionalities such as antivirus and anti-malware protection, real-time threat detection, behavioral analysis, data encryption, application control, and automatic updates all of which are essential to preventing unauthorized access or data leakage from these critical endpoints. The growth of hybrid and remote work models has further increased reliance on workstations outside of traditional office networks. Employees now access corporate resources from home or other locations using their laptops or desktops, often over unsecured or public networks. This shift has made centralized security enforcement through cloud-based or hybrid endpoint solutions an operational necessity.
With workstation enforcement, IT teams can ensure that security policies, threat detection systems, and incident response protocols are consistently applied, regardless of where the endpoint is located.