Blood pressure monitors are devices used to measure the blood pressure of individuals. There are several types of pressure monitors commercially available that help measure the individuals' blood pressure and determine any fluctuations in the pressure rate to help maintain normal rates. The increasing burden of diseases such as cardiac arrhythmia, hypertension, etc., has been fueling the demand for blood pressure monitors. The growing prevalence of cardiovascular disorders among the general population, along with rising healthcare expenditure in emerging countries, are some of the other factors contributing to the growing blood pressure monitors market size during the forecast period .
The growth of the global market is attributed to rising prevalence of hypertension due to changing lifestyle. According to WHO, in 2019, about 1.28 billion people suffered from hypertension. In addition, increasing geriatric population, high demand for BP monitors, and sedentary lifestyles are the factors which propel the market growth. Increasing government initiatives such as public blood pressure monitoring programmes to create awareness among the people and maintain database created by remotely operational BP monitors is expected to fuel the market growth .
Wearable and portable devices gaining more popularity as it provides benefits such as wireless transmission of patient information and easy handling. Emergence of new technologies such as mHealth helps in tracking the patient’s health information, medication schedule, and follow up for the treatment is expected to boost the market growth. Self-monitoring devices gaining popularity during the forecast period as it provides benefits such as good monitoring, detection, and control are further anticipating the market growth. According to the research report "Global Blood Pressure Monitoring Devices Market Outlook, 2031," published by Bonafide Research, the Global Blood Pressure Monitoring Devices market was valued at more than USD 5.50 Billion in 2025, and expected to reach a market size of more than USD 9.57 Billion by 2031 with the CAGR of 9.94% from 2026-2031.In a major technological advancement for the global blood pressure monitoring devices market, South Korea based health tech company Sky Labs has developed and launched a pioneering ring type cuffless blood pressure monitor called CART BP, marking a significant shift from traditional cuff based devices toward truly continuous and unobtrusive blood pressure tracking. Unlike conventional monitors that rely on inflatable arm cuffs and are typically used only at specific times during the day, CART BP is worn like a ring on the finger and is capable of 24 hour blood pressure monitoring, including during sleep, enabling users to capture critical measurements throughout daily life and rest periods which were previously difficult or impossible with standard devices .
This continuous monitoring is especially important for identifying nocturnal blood pressure variations, morning surges, and other patterns that provide deeper clinical insights into an individual’s cardiovascular health and risks such as stroke or heart attack because traditional home devices and even many ambulatory systems cannot effectively capture data during sleep due to discomfort or interference with daily activities. Cuffless blood pressure monitoring now sets the pace in product innovation. Nanowear’s SimpleSense-BP received FDA 510(k) clearance in 2024 as the first non-invasive continuous system, validating nanotechnology and AI analytics in routine hypertension care. Apple secured a patent for liquid-filled sensors that could bring medical-grade accuracy to future Apple Watch models, signaling Big-Tech entry into regulated cardiovascular wearables. Ambulatory blood pressure monitors also known as ABPM devices are experiencing the fastest growth in the global blood pressure monitoring devices market due to their ability to provide continuous and precise measurement of blood pressure over 24 hours during a patient’s normal daily routine .
Unlike conventional home or clinical devices which capture readings only at specific times, ABPM devices record blood pressure at regular intervals throughout the day and night which allows physicians to detect fluctuations, nocturnal hypertension, white coat hypertension, and masked hypertension that are often missed by intermittent measurements. This level of detailed information is critical for accurate diagnosis and individualized treatment planning, particularly for patients with resistant hypertension or complex cardiovascular conditions. The rising prevalence of hypertension and growing awareness about the importance of early detection and long term monitoring are major factors driving adoption of ABPM devices, as healthcare providers seek tools that can deliver reliable longitudinal data to reduce the risk of stroke, heart attack, and other cardiovascular complications. Technological advancements have further accelerated the growth of ABPM devices, including improved miniaturization, wireless connectivity, and integration with mobile applications and cloud platforms which allow seamless data storage and remote access by physicians .
Many modern ABPM devices now feature user friendly designs with lightweight cuffs, silent inflation mechanisms, and memory functions that increase patient compliance and comfort during extended monitoring periods. Hospitals and clinics are increasingly incorporating ABPM into standard diagnostic protocols to enhance clinical decision making and optimize medication management, while home based ABPM systems are gaining traction as patients seek non intrusive solutions for chronic disease management. Home healthcare has emerged as the largest and fastest growing end user segment in the global blood pressure monitoring devices market due to the rising prevalence of hypertension, increasing awareness of cardiovascular health, and the shift toward patient centric and preventive healthcare models. Patients with hypertension, diabetes, or other cardiovascular conditions require frequent and long term monitoring of blood pressure to manage their health effectively, and home based monitoring offers the convenience and flexibility that clinical visits cannot provide. Digital and automated blood pressure monitors designed for home use are easy to operate, require minimal training, and provide fast and reliable readings, which increases patient adherence and encourages regular self monitoring .
The ability to store historical readings and track trends over time allows both patients and healthcare providers to make data driven decisions about medication, lifestyle modifications, and treatment plans. Technological advancements have further strengthened the home healthcare segment, as modern devices now include features such as Bluetooth connectivity, mobile app integration, cloud data storage, and alerts for irregular readings, enabling remote monitoring by physicians and caregivers.Cost effectiveness is another key factor driving growth, as home monitoring reduces the need for repeated clinical visits, travel expenses, and hospital admissions, making it an attractive option for both patients and healthcare systems. The aging global population further supports home healthcare adoption, as older adults often face mobility challenges and prefer devices that are easy to use, lightweight, and comfortable while providing accurate readings. Smart or Wi-Fi enabled blood pressure monitors are experiencing the fastest growth in the global blood pressure monitoring devices market due to their ability to combine accurate blood pressure measurement with connectivity, data analytics, and integration into modern digital health ecosystems. These devices allow patients to measure their blood pressure at home or on the go while automatically transmitting readings to smartphones, cloud platforms, or healthcare provider systems, reducing the need for manual logging and minimizing human error .
The real time data transmission enables physicians to monitor patients remotely, track trends over time, and intervene promptly in case of abnormal readings, which is particularly important for patients with hypertension, cardiovascular diseases, or multiple comorbidities. The increasing adoption of telemedicine and remote patient monitoring services has fueled demand for Wi-Fi enabled monitors, as they provide clinicians with continuous patient data without requiring frequent hospital visits and support the growing emphasis on preventive healthcare and patient centric care models. Technological advancements have further accelerated adoption, with many smart monitors now featuring integration with mobile applications, artificial intelligence based trend analysis, alerts for irregular heartbeats, multi user support, and data visualization tools that allow patients to better understand and manage their health. This combination of convenience, connectivity, and intelligence encourages regular monitoring, improves treatment adherence, and empowers patients to take an active role in managing their blood pressure .
The COVID 19 pandemic also highlighted the need for remote healthcare solutions, which significantly increased awareness and adoption of connected devices for home use. Direct-to-consumer, or DTC, distribution has emerged as the fastest growing channel in the global blood pressure monitoring devices market due to the increasing consumer preference for convenience, personalized service, and online purchasing. This model allows manufacturers and brands to bypass traditional intermediaries such as retail stores, distributors, and pharmacies, enabling them to sell products directly to end users through e-commerce platforms, company websites, or dedicated mobile applications. One of the primary drivers for DTC growth is the rising adoption of digital technologies and e-commerce, which makes it easy for consumers to access information about products, compare features and prices, read reviews, and make informed purchases from the comfort of their homes. This is especially relevant in the context of blood pressure monitoring devices, which are often purchased for home use by patients managing chronic conditions like hypertension .
Direct-to-consumer channels also offer manufacturers the ability to provide personalized solutions, such as subscription services for connected devices, app-based health tracking, and integrated support programs that guide users in monitoring and managing their blood pressure effectively. These personalized services increase customer engagement, improve adherence to monitoring routines, and enhance overall user experience. Another factor driving the popularity of DTC distribution is the cost efficiency it provides by reducing the need for intermediaries, lowering marketing and distribution costs, and often allowing competitive pricing for consumers. This has made DTC particularly attractive in regions with high internet penetration and tech savvy populations.