The Asia-Pacific region has seen rapid growth, driven by shifting consumer preferences, increasing disposable income, evolving drinking culture, and the presence of both local and imported cider brands as one of the fastest-growing cider markets globally.
The demand for cider in China has been steadily growing in recent years. The country's large population, increasing disposable income, and changing drinking preferences have contributed to the rising popularity of cider. Cider is often perceived as a trendy and refreshing alternative to traditional alcoholic beverages in China. In Japan, cider is commonly enjoyed as a carbonated and fruity beverage. Both domestic and imported cider brands are available, catering to a range of consumer preferences. The country's cider industry has seen significant growth, with a focus on craft and boutique cider production. Australian consumers appreciate the diversity of cider styles, including dry cider, flavored cider, and traditional scrumptious. Cider is popular among younger consumers who are looking for lighter and more refreshing alcoholic beverage options. Flavored ciders, such as apple-flavored and fruit-infused variants, have gained popularity in the South Korean market. Cider is still a relatively niche segment in the Indian market, but its demand is gradually increasing. The growth in India’s urban population and the influence of Western drinking trends have contributed to the rising interest in cider. Imported cider brands and local craft cider producers are catering to the growing demand in certain urban centers.
According to the research report "Global Cider Market Research Report, 2028," published by Actual Market Research, the market was valued at USD 8.87 billion that is anticipated to grow at a CAGR of 6.38% to be nearly valued at USD 13 billion by 2028. Cider, a refreshing and flavorful alcoholic beverage made from fermented apples, has gained significant popularity worldwide, becoming a go-to choice for consumers seeking new taste experiences. Changing consumer preferences, increasing disposable income, and a growing interest in craft and artisanal beverages have all contributed to the rise in cider consumption. Furthermore, the availability of a diverse range of cider styles, including dry cider, flavored cider, and traditional scrumpy, has attracted a wider consumer base. One of the significant drivers of growth in the global cider market is the increasing demand for dry cider. Consumers are gravitating towards drier and less sweet beverage options, favoring the crisp and refreshing taste of dry cider. This trend has opened up new opportunities for cider producers to innovate and introduce a variety of dry cider offerings. The rise of soft cider demonstrates the increasing interest in non-alcoholic options and the broader appeal of cider beyond traditional alcoholic variants.
Flavored ciders have also gained popularity, appealing to consumers seeking unique and creative taste profiles. Producers have been experimenting with a range of flavors, such as fruit-infused ciders, spiced ciders, and botanical ciders, providing consumers with a wide array of options to choose from. The packaging format of cider has also played a significant role in market growth. The rising preference for convenience and portability has led to an increased demand for cider in aluminum cans. Cider in cans offers convenience, ease of transport, and a longer shelf life, making it a popular choice for consumers and contributing to the overall growth of the market.
Similar to the craft beer movement, craft cider has gained significant popularity. In addition to traditional apple ciders, they create fruit-infused ciders using berries, tropical fruits, and citrus, offering consumers a broader selection of flavors. Botanical infusions and spice blends are also being used to create interesting and unique cider varieties. Aging cider in oak barrels, bourbon barrels, or wine barrels can impart distinctive flavors and aromas. Additionally, cider makers are exploring wild fermentation, utilizing natural yeast strains for fermentation, which can contribute to unique and complex flavor profiles. Cider makers are increasingly producing experimental and limited-edition ciders to cater to adventurous consumers and create a sense of exclusivity. With the rising demand for low-alcohol and non-alcoholic beverages, cider makers are developing non-alcoholic and low-alcohol cider options. As the cider industry grows, cider makers are increasingly offering tasting experiences and cider tourism opportunities. Visitors can tour orchards, participate in cider-making workshops, and sample a variety of ciders. This trend helps to promote cider culture, educate consumers, and boost local economies.
As the global cider market continues to expand, it presents exciting opportunities for cider producers, retailers, and consumers alike. With the introduction of new flavors, packaging formats, and regional variations, the future of the cider market looks promising, offering a diverse and vibrant landscape for cider enthusiasts around the world. With a focus on quality, innovation, and appealing to evolving consumer preferences, cider producers are capitalizing on the growing market opportunities. They are actively engaging in product development, marketing campaigns, and collaborations to promote cider and increase its visibility in both domestic and international markets. Some prominent cider brands include Heineken N.V., Anheuser-Busch InBev, Aston Manor Brewery, Aspall Cider, and C&C Group.
While Europe has traditionally been a leading market for cider, other regions, including North America and the Asia Pacific, have experienced substantial growth and are emerging as key players in the global cider market. Europe has traditionally been the largest cider market, with countries like the United Kingdom, Ireland, France, and Spain having a strong cider culture. However, other regions, such as North America, particularly the United States and Canada, as well as Asia-Pacific countries like Australia and New Zealand, are experiencing significant growth in cider consumption. As disposable incomes rise in emerging economies, the demand for alcoholic beverages, including cider, is increasing. This trend is particularly noticeable in countries like China, India, Brazil, and South Africa. While the UK maintains its position as the leading cider market, North America's growing consumer interest, diverse producers, regional styles, and innovative approach have propelled it to become the second-biggest market for cider globally.