The global sanitary ware industry is primarily driven by various macroeconomic factors such as improving consumer spending power, growing economies, and rapid urbanization. The eco-friendly nature of these products made from ceramic material is anticipated to offer tremendous industry growth opportunities. Ceramics is an eco-friendly material that can be recycled, reused, and reduced to protect the environment. Further, the increasing construction/property industry volume is expected to increase the sale of sanitary ware products globally. The increasing demand for these products from both the residential & commercial sectors is driving the sanitary ware market growth. Both the renovation and new construction contribute to the growing demand for these products. Developing economies worldwide have increased their investments to build high-quality sanitation facilities and deployed different, improved sanitary ware products at these facilities. Historically, sanitary ware products have been produced using ceramics as a raw material. However, in more recent years, other raw materials such as glass, plastics have been used to manufacture sanitary ware products. Some of the commonly-used sanitary ware products include pedestals, toilet sinks, cisterns, and washbasins. Sanitary ware products have features such as superb resistance to chemical attacks and an ability to withstand huge loads.
According to the report titled, “Global Sanitary Ware Market Outlook, 2028”, published by Actual Market research, the market was valued at more than USD 43 Billion in 2022 and it is anticipated to grow with a CAGR of more than 9% from 2023 to 2028. With the rapid increase of infrastructure all over the world, the sanitary ware market is also increasing as these products are used in every commercial building and any residential places. As per the product, the sanitary ware market has been bifurcated into Wash Basins (Vanity Basins, Pedestal, Wall hung, Table top, Corner, etc.), Toilet Sink (Commodes), Cistern (Water Closet), Urinal, Bathtubs and Others (Bathroom accessories, Toilet Seat Covers, Water Closet, etc.). Toilet Sink (Commodes) and Cistern (Water Closet) have the highest market share currently i.e. more than 35% in the sanitary ware market. As it is present in every bathroom and is also placed in the kitchen to wash hands or kitchen items, it is one of the key factors for the dominance of wash basins in sanitary ware market.
On the basis of region, the sanitary ware market has been divided into five regions i.e. North America, Europe, Asia Pacific, South America and Middle East & Africa. The Asia Pacific region is dominating the sanitary ware market with a market share of more than 50% currently. And with the growth of disposable income of the people of that region, it is driving the growth of the sanitary ware market in the Asia Pacific region. With the growing population and the infrastructural developments in the region, the sanitary ware market is also growing. The increase in population growth and rising urbanisation across the region has fuelled the demand for single-unit homes, further boosting the demand for sanitary ware components in the new buildings. Additionally, the demand for sanitary wares is also high in commercial buildings due to the expansion of the IT sector in countries such as India and China, rapid infrastructure development, changing lifestyles, and rising private offices. Furthermore, the rising technological advancements and increasing renovations in residential buildings will flourish the demand for ceramic sanitary wares during the forecast period. Asia Pacific is leading in the sanitary ware market in the analytical year. Furthermore, rising disposable income among population segments in developing economies such as India is expected to drive growth in the Asia Pacific sanitary ware market.
On the basis of technology, the sanitary ware market has been bifurcated into four parts, which are Slip casting, Pressure casting, Tape casting and Others (Isotactic casting, Manual casting, etc.). Slip casting technology is used the most, which has a market share of more than 40% currently in the sanitary ware market. As per the End user, the sanitary ware market has been bifurcated into two parts, i.e. residential and commercial. Residential is dominating the sanitary ware market with a high market share currently. As there is more residential area than the commercial area. The distribution channels which are taken into consideration in the sanitary ware market are offline and online. Offline distribution channel is dominating currently with the market share of more than 95% in sanitary ware market. As people are buying almost every product from the shops near them or from the supermarkets/hypermarkets, as they can get the product immediately and they can also physical check the product on their own. And also it a traditional distribution channel. However, now as everyone has smart phones with them, they are shifting from the traditional distribution channel to online mode. As they are getting heavy discounts and also due to the pandemic the thinking of people is changing to buy things online.
The European sanitary market has continued growing over the years. European sanitary wares are valued for their design, innovation, and cost effectiveness, as well as their consistency due to their low cost. Some of the sanitation wares available in the European market include: basins, shower trays, bathroom cabinets, and urinals, among many others. The European sanitary ware industry also actively contributes to resource efficiency and the circular economy. Clay is a widely and endlessly available raw material. Ceramic sanitary ware products are resource efficient and stand out for their high durability thanks to a long lifespan, which is of critical importance for the environment. The industry is also developing processes to reduce the use of primary raw materials, decrease pollutants released into the environment, and recycle products. The European market offers high-quality sanitary wares with specialised and professional designs for ensuring customer satisfaction. The manufacturers are authenticated with certificates that are ISO certified (CE) by the European Union. This certification is issued to manufacturers that provide quality products on the market, and this has maximised the improvement of standards and excellence in products on the market.
On the other hand, in North America, the growing awareness of opting for good sanitary ware products due to their various health and hygienic benefits is acting as a major factor that is driving the growth of the sanitary ware market. Several government initiatives and improvement programmes to develop and upgrade the sanitary ware infrastructure are acting as a major factor, which is creating an opportunity for the growth of the sanitary ware market across the region. However, the diverse range of adverse effects on the environment due to mineral extraction is acting as a major factor, which poses a challenge for the growth of the sanitary ware market. However, in South America, factors such as the rise in construction activities in developing countries, the increase in concerns related to health and hygiene, and the availability of abundant raw materials all contribute to the growth of the sanitary ware market. In addition, factors such as a healthy lifestyle, the disposable income of consumers, the surge in urbanization, the growth in the shift from unbranded products to branded products, and strong replacement demand have supplemented the growth of the global sanitary ware market. However, stringent government regulations are anticipated to hamper the sanitary ware market during the forecast period. Supportive government initiatives for infrastructure development, both in urban and rural areas, are expected to offer future growth opportunities in developing countries, such as Brazil, Argentina, and Colombia, to the players in the sanitary ware market.
The growing popularity of smart homes and the increase in infrastructure development worldwide are expected to drive the sanitary ware market during the forecast period. Additionally, changes in residential building interior design are boosting the sanitary ware market. As homeowners replace older sanitary ware with newer products that provide improved visuals or functionality, residential remodelling and replacement may continue to account for the majority of ceramic sanitary ware demand. Within the Middle East's long-term strategies, the Gulf Cooperation Council (GCC) countries have encompassed the development of projects that mostly emphasise social infrastructure and tourism. Extensive infrastructure ventures are also expected to have a vital impact on the upcoming grants for construction projects.
Due the Covid 19 pandemic most of the industries were slowed down, as many restrictions were implied and also the supply chain was interrupted due to it. So the sanitary ware market also saw a slow down during the Covid 19 pandemic. Although, now as the industries are performing well the sanitary ware market is also started to grow and is also forecasted to grow in the forecasted period.
• The Roca Group strengthened its position as a global operator with the acquisition of the German-based manufacturing company Sanit, which specializes in sanitary ware installation systems, in June 2021.
• RAK Ceramics opened its 250sqm flagship showroom in the UK, which features tile and the latest sanitary ware products, in August 2020.
• Tokyo-based LIXIL Group completed the acquisition of Sentini Sanitary wares at USD 65 million, in 2018.
• Kohler teamed up with world-renowned artist Daniel Arsham to create Rock.01, a limited edition of 99 3D-printed bathroom sinks that masterfully blend digital technology, heritage craft, and nature-inspired forms into what can only be described as functional high art, in 2021.