The growing health awareness among consumers is letting them consume nutritious food with rich protein and vitamins. The increased application rate of dried fruits in popular food products such as bakery items, chocolates, and confectioneries boosts the market. Dried fruits also have various health benefits and can help to maintain body weight. Socioeconomic factors such as rapid urbanization, population growth, per capita income, and changes in living standards are assisting the market. Consumers have included it in their diet chart as a daily consumed food. The dried fruit market is experiencing rapid growth as a result of this shift in consumer preferences. The technique of osmotic dehydration is adopted for the enhancement of the life span of fruits. The technique propels the popularity of the fruits and sustains their colour, taste, flavour, and vitamins. It reduces the water level in fruits. These factors are increasing the consumption of dried fruits.
According to the research report, "Global Dried Food Market Overview, 2023–28," published by Actual Market Research, the market is anticipated to reach more than USD 23000 million, increasing from USD 15900 million and registering a CAGR of around 6%. Dried fruit has gained popularity as an ingredient for baked foods, desserts, oatmeal, salads, and snacks. The dried fruits market has been divided into dried apricots, dried dates, dried grapes / raisins), dried figs, dried berries (cranberries, cherries, blueberries, blackcurrant, strawberries, black berry) and others on the basis of type. The market for dried berries is anticipated to lead the market during the analytical year with more than 35% market share. As dates are considered high in nutrients and protect the body from a variety of diseases and they consist of beneficial elements such as minerals, sugar, calcium, iron, and potassium. Also, raisins/grapes can lower your risk of heart disease by reducing blood pressure and blood sugar. The fiber in raisins works to lower your LDL (bad) cholesterol, which reduces strain on your heart.
On the basis of nature, the market has been divided into two parts i.e. organic dried fruits and conventional dried fruits. Conventional dried fruits are dominating the market currently with a market share of more than 68%. But as with the awareness about personal health due to the pandemic, people have started using organic things. As organic products are produced without any use of fertilizers or pesticides, so it makes the product more healthy than conventional. And so the market share of organic dried fruits is rising as people are shifting from conventional to organic products. Shifting consumer preferences for healthy and nutritious foods owing to the rise in obesity and the growing ageing population are driving the market for dried fruit. Furthermore, increased acceptance for nutritious packaged food and wide applications of dried fruit in the dairy, bakery, snack, and confectionery industries have fuelled the demand for dried fruit over the years. The demand for dried fruit has been influenced by the research studies highlighting the role of the product in weight management and disease prevention.
In Europe, the rising prevalence of numerous lifestyle diseases, such as diabetes, obesity, cardiovascular ailments, etc., due to the consumption of high-calorie snacks is currently driving the demand for healthier alternatives, including dried fruit and edible nuts. Moreover, the growing consumer awareness towards numerous health benefits of dried fruits and edible nuts in enhancing metabolism, improving muscular strength, maintaining proper digestive functioning, etc., is also catalysing the market growth. In line with this, the increasing adoption of ready-to-eat food products due to hectic consumer work schedules is further augmenting the demand for dried fruits and nuts-based snack bars, flakes, muesli, etc. Additionally, the expanding bakery sector in Europe is also bolstering the usage of dried fruits and edible nuts in preparing bread, cakes, croissants, etc. Besides this, the increasing penetration of vegan food trends is further propelling the product demand in the region. In the coming years, the emergence of clean-label and organic product variants will continue to drive the market for dried fruits and edible nuts in Europe.
In addition to that, the North American dried fruit industry has shifted as consumer demand for healthy snacks with all-natural ingredients has grown. This demand has been driven by growing income and wealth, the need for convenient foods and increasing health awareness amongst consumers. Technology has also played a large role in the overall progress the industry. In addition to that, improved dehydration technologies have given companies the ability to decrease the volume and weight of their products without compromising a product’s nutritional benefits. This can help companies realize cost savings in logistics and freight while marketing healthy, high-quality products to consumers. The key growth drivers in the North American dried fruit industry are increased demand for dried fruit and the growing prevalence of small packaged foods as part of a consumer’s diet.
On the other hand, the growth of the middle-class population and the growth of health-conscious consumers have fuelled the growth of the Asia Pacific dried food market. The changing consumer preference for healthy and nutritious food due to increasing obesity and an aging population is driving the local dried food market. In addition, the increased acceptance of nutritious packaged foods and the widespread application of dried food in the dairy, bakery, snack, and confectionery industries have fuelled the demand for dried foods over the years. The demand for nuts has been influenced by research studies that highlight the role of the product in weight control and disease prevention. As a result, consumers have included dried food in their diet. The increasing consumer awareness about the ill-effects of artificial food additives used for food preservation is fuelling the demand for natural and healthy food products. The high demand for convenience food and other ready-to-eat food and beverage products, owing to busy lifestyles, is further leading to increased consumption of the products in the region. Argentina is projected to become the fastest growing segment in South America dried food product market.
The UAE has become a hub for food and beverage production in the Middle East. Investments in advanced production technology, packaging and distribution capabilities reflect the growth in food processing market. Efforts are on to reduce import dependency. This augurs well for the future of the food processing industry. But hygiene standards will need a drastic improvement to meet global standards. India’s food trade with UAE is growing. Middle East countries are a great opportunity for Indian fruit and vegetable processors. Semi processed fruit pulps are exported to countries in the Gulf region for conversion to ready to drink beverages. For all businesses that aspire to be market participants in the Kingdom of Saudi Arabia and the United Arab Emirates, innovation and product differentiation will drive success. Innovations can be explored in the form of new flavours, ingredients and better taste.
The emergence of the new coronavirus had a considerable influence on the fruits and vegetable market. Shippers mentioned that the change was difficult due to manpower and logistical issues, but the fresh supply chain remained robust. Consumers' buying patterns have shifted toward online retailing. Availability and protection of workers, including industrial conditions, logistical constraints, seasonal workers, and disruptions were all issues experienced across the supply chain. The preserved fruits and vegetables sector, such as dried fruits, is considered as an essential to meeting the rising customer demand for safe, healthy, long-lasting products, but stringent adherence to COVID-19 hygiene norms and processes continued to result in increased production costs. The compulsory closures of hypermarkets and supermarkets have affected the dried fruits sales in the World.
• DuPont Nutrition & Biosciences entered into an agreement between its food & beverage platform and the Institute for the Future (IFTF), the world’s leading futures organization. This partnership would help the company drive food & beverage innovation by anticipating shifts in market needs, in 2020.
• AGRANA opened a new research and innovation center in order to carry out research for new products as well as innovations in existing products.
• December 2020- Great Value Foods LLP owned brand ORCO launched a range of organic dry fruits free from any impurity and artificial colors.
• February 2018 – Peyman Kuruyemis, a Turkish producer of dried fruits, nuts, and seeds has expanded its production capacity by building a new production facility for dried fruits.
• In February 2022 - The funding from USAID led the Export Promotion Agency of Uzbekistan and large Uzbekistani horticulture exporters to attend the annual World Ag Expo in Tulare, California. After the Expo ended, all three companies had negotiated with U.S. importers. Last week, one of the companies made a deal to offer USD 1 million of dried fruits, including dried apricots and dried grapes, to a food importer in the U.S.