The Middle Eastern region is not one of the more pristine bodies of water, given that it is the conduit for a good share of the world's oil and is perforated at its rather shallow bottom with hundreds of wells. Talking about South Africa, the water resources are already at a critical point, and the country is on the verge of the biggest water crisis. A recent addition to a database of Actual Market Research- titled “Middle East & Africa Water Purifier Market Outlook, 2026” provides an in-depth insight of the market size by value and volume, analyzes the trends on factors like by types, by technology, by Sales Channel, by Region, and by countries. The region is home to 15 out of the 20 of the world’s most water-scarce countries. Due to population growth, unsustainable water management, rapid economic growth, and ongoing conflicts, water scarcity is likely to worsen.
Some of the major challenges affecting the water resources in the region include the availability, unequal distribution and access to clean water, the quality and state of water infrastructure, droughts causing towns to run dry, and corruption that has affected municipal treatment plants, resulting in sewage flow into streets, rivers, and groundwater. The Middle East & Africa water purifier market is expected to cross a volume of 29.12 million units, with an anticipated value CAGR of 12% approx. With the increasing incomes of individuals in the region, they are rapidly installing water purifiers in their homes to minimize the chances of acquiring waterborne diseases.
The low awareness about the hazards of contaminated water in the urban and the low availability among the rural hampers the market growth of this region. The overall infrastructure is lacking, the majority of old pipes remain ignored aiding the water crisis and affecting millions. There has been a backlog in services since the end of apartheid and that needs to change. The governments are in need to do a better job of offering services to their people. The gravity-based water purifier in the region is expected to have a considerable incline in the region and attain a value of USD 1.21 Billion, by the end of the forecasted period. The most water-scarce region in the world is in the Middle East and Africa, where more than 60% population has very little or no access to drinkable water. Over 70% of the region’s GDP is exposed to high or very high water stress, which is extreme compared to the global average of 22%.
As gloomy as the situation might appear, there is a hidden opportunity in adversity. The region is heavily dependent on the desalination of water; so much so that it accounts for nearly half the world's desalination capacity, making it the largest desalination market globally. In recent years, the leading players have also launched purifiers installed with Wi-Fi technology and filter pitchers to provide clean drinking water. Besides this, market players, especially in Saudi Arabia and the UAE, are focusing on domestic production to enhance their market presence and profitability. They are also improving and developing advanced water purification technologies, like activated carbon filtration and reverse osmosis.