There has been a considerable time lag in knowledge diffusion and policy adoption. While car seat laws are up to each state, the approval process is covered by the federal government. Even though empirical evidence supporting the protective effect of child restraint devices was available in the early 1970s, laws requiring their use were not adopted by all 50 states until 1986. Manufacturers do their testing according to federal standards before putting it on market. Despite the manufacturers self-certifying themselves, the government does spot checks to ensure compliance. The recent publication by Actual Market Research under the title- North America Baby Car Seat Market Outlook, 2026; studies the market value trend for the period of 2015 to 2026, based on product type, sales channel, region, country & companies.
In 2015, the North America market was at USD 1,421.50 Million. If the baby seat doesn’t meet the federal standards, it is very rare for the product to make it to the mass market in the region. In addition, increasing efforts by the market players to educate the consumers regarding the proper usage and product installation is expected to enhance product acceptance in the upcoming years. The region is expected to grow with a growth rate of 7%, through the forecasted period.
Similar to the global trend, this regional market also has a high dominance of the infant baby seat segment, which held to an approx. of 30% of the share. Easy installation and dyer friendly are the major factors that the parents are looking for in the region other than the safety concerns. Through the forecasted period, the convertible baby car seat segment is expected to be growing as a popular option in the region and thus expected to be growing at a forecasted CAGR of 7.96%. Young parents are more likely to prefer easy-to-carry seats that can be slung over the shoulder with an attached cross-body strap.
The region is led by the hypermarket & supermarket segment in terms of sales channel, covering nearly 50% of the market share. Cross-border shopping may be tempting, but when it comes to buying a child’s car seat or booster seat for use in Canada, Transport Canada and Health Canada warn consumers against it. However, the region has started to incline towards the online shopping segment which in the coming period is to grow at a 10.82% growth rate. Understanding this shift, the major hypermarkets have also started selling baby car seat range over online mediums.
Many parents in Mexico just simply carry the children in their laps, becoming the least contributor among the major countries. The problem is that in Mexico there is no specific law and while it is true that efforts have been made to increase children's safety during car journeys, it is also true that there is still a very long way to go in this respect. The US Centers for Disease Control and Prevention, states that the proper use of the product can avert the risk of deaths in infants by 71% and toddlers by 54%. Since 2011, the Child Passenger Safety Association of Canada (CPSAC) acts as a national, not-for-profit corporation, promoting promote child passenger safety through public education, advocacy, and training.
The key manufacturers of this industry include Dorel Industries Inc., Goodbaby International Holdings, Graco Children's Products Inc., Mothercare PLC, Car Mate MFG CO. LTD., Britax Child Safety Inc., Diono INC., Infa-Secure Pty Limited, HTS Besafe, Clek INC.