Still, there are corners of the world where menstruation is more than a mere inconvenience and a monthly expense. There are countries in which a woman’s monthly cycle doesn’t just stain sheets, it soils someone’s potential. In much of the developing world, a combination of cost and culture around menstruation affect the confidence and opportunity of people young and old. The report Global Feminine Hygiene Market Outlook, 2026 recently published by Actual Market Research has categorically been divided into sections namely by product, type, distribution channel, region, country and company. A combination of myths, misconceptions, and cultural taboo swirl around the topic. There are cultures where young girls are deemed the property of men whenever they first start menstruating. And still others where tampons are reserved for married women, for fear they can rupture hymen and take virginity.
Rising initiatives by various organizations and governments to raise awareness and to eliminate taboo surrounding menstruation are anticipated to bode well for the market. In addition, social media has been vital in bringing awareness about hygiene and other related topics. For instance, Women’s Voices for the Earth, an environmental organization conducted an awareness rally in May 2017 to raise awareness about feminine care and women’s products.
The average woman uses more than 10,000 tampons in her lifetime, each of which takes longer to biodegrade than the life of the woman who used it. More than 20 billion menstrual products end up in a landfill every year and still thousands of others clog waterways and litter landscapes in low-income countries that lack the infrastructure to accommodate this waste. And that says nothing of the cotton used to produce these products. Conventional cotton is one of the most environmentally degrading crops, demanding significant water and chemical resources to thrive. There needs to be more transparency and accountability within the menstrual care industry with regards to ingredients, manufacturing practices and the effect product waste has on the environment. The environmental impact of an industry upon which people are largely dependent feels a bit like a lost cause, but it’s not. Change is coming. While a few larger brands are beginning to offer organic cotton menstrual products, there are small businesses popping up to disrupt the industry completely.
Apart from the embarrassment of dirty looks while purchase, females face a considerable number of issues while discarding the menstrual hygiene products. Based on nature, the reusable segment is projected to grow at the highest CARG during the forecast period. Menstrual cups are considered under the reusable segment. Menstrual cups are widely used, especially in Western countries, due to their reusability. They are also durable and can last for approximately ten years. The use of reusable feminine hygiene products helps reducing waste created by the plastic, non-recyclable, and non-biodegradable materials present in disposable pads and tampons. Hence, they are considered eco-friendly products. The growth of the reusable segment can be attributed to the advantages of menstrual cups such as durability, low-cost, safety, and eco-friendliness over sanitary pads and tampons. Most women in developing countries such as India, South Africa, China, Thailand, Indonesia, among others are reluctant to use internal use feminine hygiene products such as menstrual cups and tampons, and prefer sanitary napkins instead. This is major factor driving the growth of sanitary napkins during the forecast period.