The increase in the number of people who use a bicycle as a form of recreation is expected to develop the market. Cycling events can play an important role in raising awareness regarding cycling and ultimately supporting efforts to encourage modal shift toward bicycle use. Events may be targeted at particular groups, including children, families, those who are new to cycling, or employees of a particular organization or location.
Driven by demand for both fitness and leisure, the US bicycle market holds more than 50% of the North America market. Trendy mountain bikes and e-bikes are gaining grip of the US millennials. In consequence, this is insisting manufacturers to launch products under the same category to captivate two-wheel mobility in the country and to gain sales. Eastern cultural hubs such as Chicago, Minneapolis and New York City have seen huge growth in cycling populations, suggesting weather and climate are not the only factors influencing bike use. Portland, often recognized as America’s greatest biking city, increased the number of bike trips per year by almost six-fold between 1990 and 2009, accounting for almost 6 percent of overall transportation in the city. For Portland’s work-specific commutes, bike-use peaked at 18 percent in 2008.
The North American bicycle market is highly fragmented and comprises many international and regional players. Key players, like Accell group, Trek Bicycle Corporation, and Giant Manufacturing Co. Ltd., dominate the market. Moreover, the companies are diversifying their bicycle portfolio by launching bicycles, which are being targeted specifically toward women riders and kids, thus, making them more consumer-centric.