Natural and organic foods are now not just limited to the human diet but have to make a progressive way into a healthy diet of pets with the health goals for pets set by pet owners. There has been an increase in pet ownership observed in various regions globally. This is due to the increase in purchasing power, rapid urbanization, and change in lifestyle which have changed people’s attraction for pets to become a pet owner. The pet owners consider pets as the members of their family and are ready to pay for high priced pet food. There has been increasing demand for organic, healthy, and nutritious food for the pet as compared to the ordinary pet foods in order to make the pets healthy and to get them free from various allergies, diseases, growing obesity among them, etc. There are various elements prompting the rise of organic pet foods. There is an immense populace who has embraced the pattern of keeping pets inferable from the atomic family structure and evolving way of life. The attention of individuals on pet wellbeing and health is expanding. A huge number of medical issues have turned into a grave issue for pet owners.
Pet foods are the main and dominating category of the pet care market in Asia-Pacific which has been let by a number of innovations in its products. According to the report, "Asia-Pacific Pet Food Market Research Report, 2022-2027," published by Actual Market Research, the market was valued at around USD 19 billion. The market is projected to grow at a more than 7% CAGR for the 2022–2027 period. Asia pacific pet food market has shown promising growth in the last couple of years and is considered as the fastest among the pet food market of the top three regions North America, Europe, and the Asia Pacific. Among all the countries of the Asia-Pacific region, China and Japan are the major driving force behind the growth of regions' pet food market. Recently the growth has been led by the increasing internet retailing which allows the pet owners to make the premium and healthy foods available with ease. This has given the opportunity to retailers and manufacturers to adopt it and enhance their business. Few major global companies have been dominating in this pet food market are Mars Inc., Nestle S.A., Colgate-Palmolive Co., Procter & Gamble Co., etc.
How healthy pet food is getting into the trend
In recent years the pet food products have seen an increasing demand due to the emergence of healthy and organic foods for pets. It has become among the pet owners to make their pets live a healthy life. The reason for such adaption can be described as the organic pet foods that have added ingredients like vitamins, proteins, amino acids, fatty acids, and minerals. They have no preservatives, artificial flavors, and colors, and are free from genetically modified ingredients. They are made based on the type and age of the pet. Increasing consumer awareness about animal health and pet humanization is resulting in growing market demand for organic pet foods. These products have high nutritional value than conventional pet food. Organic pet food has health benefits on animals such as a reduction in skin allergies and ailments, fewer digestive disorders, better overall health, quality life, etc. Changing family structures and lifestyles lead to smaller pets, are factors fuelling the growth of ownership of pets, thus, market demand for organic pet food is rising. Endorsements done by many celebrities and advertisements about pet health awareness have increased in the past years resulting in the upward trend of organic food for pets.