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The emanating trend of pet adoption will flourish the Indian Pet Care Market with Incredible new possibilities: Actual Market Research
May, 05
2020

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The emanating trend of pet adoption will flourish the Indian Pet Care Market with Incredible new possibilities: Actual Market Research

 

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The pet care market of India signs it?€™s wave to INR 5457 crores by the forecast year 2025._x000D_
Pets ?€“ the cutest things on the planet which always serves us with great affection, love and care. Great scholar once said ?€?If you own a pet, you are owning a family!!?€? From the faithful and friendly buddies like cats and dogs, to the small creatures such as turtles, each and every pet amaze us with their nature. And yes, they are the best buddies for our kiddies at home whether being a companion during camping or playing or being the soulmates during sleeping!! The pet adoption is not new to the world as it is followed since ages but the perspective to own them always changed with the time. In ancient times, pets were raised as a status of prestige by the kings but with the swaying time, people started to adopt the pets to curb their loneliness. Many people still raise pets as their status symbol in the society or to show off their money. _x000D_
The Indian pet care market is vastly diversified into the segments of Pet food, Pet accessories, Pet grooming and Pet healthcare products. Whilst the Dogs and cats are adopted more due to their fraternal nature, pets such as rabbits, birds, turtles, tortoise, rats, etc. are still least preferable in India. Many of the Indians prefer to adopt the abandoned pets so as to introduce them to a new caring family!! With the responsibility of the pet raising comes with the demand for high quality pet care products in the market. The pet owners don?€™t want to compromise with quality for their loved ones. Hence, the Indian market is craving the necessity for the new and high qual pet care products. From the pet foods to the pet accessories such as belts, chains & toys and from the pet grooming products such as shampoos & combs to the pet healthcare products such as supplements, all these have bloomed the Indian Pet care market. _x000D_
According to the report entitled ?€?India Pet Care Market by Segment (Pet food, Pet accessories, Pet grooming & Pet healthcare), by pet type (Dog, Cat, Rabbit, Birds and others), by Pet adoption type (Dog, cat & others), by company (Mars international, Royal Canin India, etc.), by Sales Channel (Specialized stores, Multi brand retails & Online retails), by Pet food type (Dry food & Wet food), by Pet Accessories type (Toys, Harness, Collar, Leashes Chains & Muzzles, Beds, house, Crates & Cages, Bowls, Feeders, Training Tray & Pads, Litter, Others (Waste Management, Car Travel Accessories, Pet tag, bath Accessories)), by Pet grooming products type (Shampoo & Conditioner, Brushes, Combs, Hair & Nail Trimming, Others (Dry Bath, powder, deo, Shedding control)), by Pet Healthcare products (Health Supplements, Dental, Eye & Ear care, Others (Healing Cream, Fleas & ticks, Skin spots & Coat Care, Diaper)), Market Outlook, 2025?€?, published by the Actual Market Research, the Indian Pet care market is expected to reach INR 5457 crores by the end of the year 2025 registering a compounded annual growth rate (CAGR) of more than 19%. As per Vedant Pandya, Market Analyst at Actual Market Research, ?€?The Indian Pet care market will experience a robust growth in the future. Whilst Pet foods are gaining a status of necessity, pet accessories, pet grooming and healthcare are burgeoning the market due to the encouragement by the global trends of pet adoption and pet care. The increased rate of pet adoption in India is expected to drive the pet care market.?€? _x000D_
In order to gain the attention of the pet owners, the brands have adopted the strategy of premiumization by making premium products for their pets and targeting their intuition by introducing their pets as their family member. Recently, the brand Pedigree launched a campaign on dog adoption. It urged the pet owners to adopt the abandoned dogs as their new family member. Pedigree had also launched a child replacement campaign in the past to target the people that dogs and pets are far more lovable and caring than their own children. Moreover, Pedigree also launched a free online sampling campaign in which pet owners registered their pets online to get a free sample of pet food from Pedigree. _x000D_
Apart from these branding campaigns, Various startups in India are gaining popularity for pet care. Such as PetDom, which is an online platform for pet adoption, BarkNBond, which is a consulting service especially for pets, CollarFolk, who arranges pet friendly vacations, BarkLoot, who offers monthly pet gifts on its subscriptions, Waggle, who helps the pet owners to find out pet friendly home during their outside visit, etc. _x000D_
All these efforts and emerging trends will increase the pet adoption rate in India, allowing the brand leaders to introduce new products in the market and target the intitution of the pet owners. This will also help the Indian pet care market to be a pavilion of incredible possibilities. _x000D_