The awareness of diapers in developing nations will let to the development of diaper markets globally_x000D_
The diaper industry is ever-changing with time. Most of the nations used traditional ways as a substitute for diapers such as clothes, scrotch-pants, etc. but the ways were tedious as it required frequent washing and sanitizing. This emerged the necessity of Diapers which were highly absorbent & sanitized. With the evolvement of time, the diapers were developed in many ways in order to provide utmost care and comfort and since then, they are developing continuously. The diaper market consists of baby diapers and adult incontinence diapers. _x000D_
Since many years, the diaper industry is undergoing growth across the globe. Due to higher fertility and birth rates in some nations, the baby diaper market has developed at a faster pace. Baby diapers come in a range of products such as disposable diapers, training pants, swim pants, cloth diapers, biodegradable diapers. The baby diapers are developed with advancements such as dual grip, dual strip, leak guard, geltech, fluffless, wetness indicators, etc. some companies also offers custom diapers with respect to fit and comfort. whereas, some companies have launched the limited edition such as printed diapers, denim diapers, etc. With the emergence of environmental awareness among the consumers, the diaper industry also developed biodegradable diapers made from natural fibre which can decompose in a short span of time. _x000D_
Some nations are experiencing higher aging population with more life expectancy. This aging population has a considerable rate of incontinence patients due to diseases such as urinary tract infections, prostate infections, intestinal and rectal infections, obesity, diabetes and many more which has led to the incapability to hold on the urine or faeces or frequent discharge. This urged a demand for the adult incontinence diapers which can provide comfort with higher absorption rate. The adult diapers are improved with their absorption capacity and design such as brief diapers, flat band, pull ups, adhesive band, etc which have provided a variant in accordance with comfort and fit._x000D_
Looking at the diaper market scenario, it is always changing due to changing trends. New trends tends the market to grow with new range of products. In accordance with the market research report, "
Global Baby & Adult Diaper Market size ( Overall, North America, South America, Europe, Asia Pacific & Middle East- Africa ) By Company, By Type, By Region, By Country & Adult Diaper By Market size ( Overall, North America, South America, Europe, Asia Pacific & Middle East- Africa ) By Company, By Country Overview, 2020-2025" published by Actual Market Research, the global diaper market is growing with a CAGR of more than 6% in the review period of 2014-2019 and is expected to reach to $98.82 billion at the end of the forecast year 2025. Now the question arises, "what makes the diaper market grow globally?". The answer is simple. The markets of the developed countries have introduced a range of products with new advancements and trends, which attracted the parents to buy them for their kiddies. The adult diapers are introduced with new fits and more comfort to support the aged people. On the other hand, The developing countries have became aware about the benefits and usage of the diapers. Moreover, reasonable price range with good quality have attracted them to buy. Various domestic companies have also launched their private label brands with lower price and good quality with a complete range of products. This has helped the middle class to enjoy the luxury with a reasonable rate. For example, the Brazilian brand Ever Green claims to be the only provider of complete range of cost effective products in Brazil._x000D_
The continual development of diapers has led the companies to build relationships with their customers in order to let them understand their product. They are attracting their customers by digital platforms such as social media, websites, Blogs, etc. All these have helped the brands to build an emotional attachment with them. Brands such as Huggies and Pampers are very active on social media such as Facebook, Instagram and Twitter. They answer the queries and also give suggestions to the mommies. Pampers re tweets the photos of babies which wear pampers diapers posted on Twitter. Besides this, pampers has started a program named "share the love" in which parents can write encouraging messages and also post their baby's photos. Pampers has also developed their customised Snapchat filters for the parents. On the other side, Huggies shares funny diaper changing stories on their website and also posts videos on pregnancy to parenting tips. Huggies has also launched personalized diaper campaign known as "made by you" in which the moms can custom design their diapers and can also get their baby's name or monogram on it. Both of the brands have also launched their apps on playstore & app store._x000D_
Diaper being an ever-changing industry, Research and development are most important for the companies to sustain their products and emerging trends in the market in order to meet the consumer's satisfaction levels._x000D_
The prominent companies of the diaper industry includes Procter & Gamble, Kimberly Clark, Unicharm corporation, SCA Hygiene, Daio paper corporation, Kao corporation, Johnsons & Johnsons, Domtar corporation, Hengan international group, DryLock technologies._x000D_
