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?€?How wonderful, when lips tell the beauty story of yours without uttering a word! Try fun products on lips and let them make wonderful.?€? Actual Market Research.
Jul, 02
2018

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?€?How wonderful, when lips tell the beauty story of yours without uttering a word! Try fun products on lips and let them make wonderful.?€? Actual Market Research.

 

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Lips are the most delicate and the most delightful part of one’s face. Thus, it is important to use lip care products to protect from so many things. It makes them awesome and supplements to enhance face beauty. As, the skin of lips is the most sensitive part of the face, it needs some extra care. Now-a-day, by offering lip care products in different variants, companies create consideration in the mind of customer to take extra care of lips. Lip care products are the products that provide nourishment to the lips and protect them against the drying effects of cold and wind and the exposure of sun and dust. Lip care products include lip balm and lip moisturiser. Growing urbanisation, rising disposable income, growing awareness about lip care products etc. encourage the individual to use lip care products. In urban area, people become more fashion conscious especially the youth generation which make them to use lip care products to look as a styling products. Companies have also acknowledged with this trend and thus, they make product with fun element in it, for example, Maybelline New York targeted the impulsive nature of consumer by offering lip balm as a fun product with tints and colours. According the report on 'India Facial Care Market Outlook, 2023' published by Actual Market Research, India overall market facial care products is anticipated to reach more than INR 20,000 crores at the end of forecasted period. It has grown with more than 15% CAGR over reviewing period from year 2011-12 to 2016-17. The total market of facial care is made from facial creams & gels, face wash, fairness bleach, lip care products and some other facial care products. Among them, facial cream & gels and fairness bleach jointly have contributed more than 70 percent market share in overall facial care market. Living a side the market share of facial cream and gels category, all other categories’ market share are going to increase in near future. There is a trend of gender specific products in the market which make face wash category segment by face wash for unisex and for men. Currently men face wash segment is contributing small market share in total face wash market, but it is anticipated to increase to more than 25 percent of total face wash market at the end of forecasted period. Technology advancement helps market with offering innovative products and it creates growth opportunities for the development of e-commerce. Considering Indian population, India is the youngest country in the world as its two third of population are less than age of 35. This younger generation is more fashion conscious and have more consideration towards their looks. This encourage them to use lip care products to make their looks more stylish with extra protection from so many aspects likewise; summers, winters and all the lip make-up that one use on lips tends to cause a significant amount of damage. Lip care market has been growing at more than 30% CAGR over the year from 2011 to 2017 and it is to be forecasted to reach at more than INR 1,000 crores at the end of forecasted year. Brands like Vaseline, Nivea, Maybelline, Himalaya etc. promote their products with creative advertisement with complement of offering new-new variant which leads to provide opportunities for market growth. Major Companies Major companies that operate into the facial care market in India are Dabur India Limited, Emami Limited, Hindustan Unilever Limited, ITC Limited, L'Oreal India Private Limited, Nature's Essence Private Limited, Nivea India Private Limited, Procter & Gamble Home Products Private Limited, VLCC Health Care Limited, Patanjali Ayurved Limited, The Himalaya Drug Company, Zydus Wellness Limited, Johnson & Johnson Private Limited, G. D. Pharmaceutical, Lotus Herbals Private Limited. Report: India Facial Care Market Outlook, 2023 Base Year: 2016-17, Estimated Year: 2017-18, Forecast Year: 2022-23 Pages: 184 Figures: 34 Tables: 31