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Organized biscuit market revenues will surpass the mark of INR 400 billion by 2023: Actual Market Research
Feb, 26
2018

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Organized biscuit market revenues will surpass the mark of INR 400 billion by 2023: Actual Market Research

 

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India is the third largest producers of biscuits following United States and China. The biscuit market of India is driven by factors such as increasing income of consumers, shift to premium biscuits, more manufacturing facilities set up, growing health awareness, innovation in biscuits, attractive packaging, etc. _x000D_
According to recently published report of Actual Market Research "India Biscuit Market Overview, 2017-2023", the organized biscuit market accounts for more than 70% of value share in the overall Indian biscuit market. The sector is expected to surpass the revenue figure of INR 400 billion by 2023. Organized market comprises of all the major players of biscuits which serves both in rural and urban area. The distribution network of players like Parle and Britannia are widely spread in the rural areas. It is very easy to find a 5 Rs. Parle biscuit in any traditional general shop in those areas. Organized market consists of different product categories of biscuits such as cream, cookies, glucose, marie, cracker, milk, etc. Organized players like Parle, Britannia, Mrs. Bectors, Surya Food and Agro Limited manufacture all types of biscuits mentioned above. Rural consumption of biscuits have shown a better growth in past few years. _x000D_
Along with the major biscuit players of India, many regional players are also into the production of biscuits. These players have similar production facilities like the renowned one. Their biscuits are well- labelled and packaged yet healthy to eat and available at a low price which makes it affordable for the low income consumers. To increase its sales and product value, companies have started to launch premium biscuits in small packets so as to increase the demand of their products in both rural and urban places. Urban localities include distribution channels such as hypermarket, supermarket, general stores and growing one "e-retailing". E-retailing is in trend nowadays. E-retailing allows consumers to select their kind of products and also offers discount at times like in festive seasons. It is convenient to shop from here as one can easily purchase anything by sitting at home. Amazon, Flipkart, Snapdeal are some of the e-retailers in _x000D_
India which keep biscuits from both national and international brands. _x000D_
Major Companies_x000D_
Major companies operating in the biscuit market of India are ITC Limited, Britannia Industries Limited, Parle Biscuits Private Limited, Surya Food & Agro Limited and Unibic Foods India Private Limited._x000D_
Report: India Biscuit Market Overview, 2017-2023_x000D_
Base Year: 2016-17, Estimated Year: 2017-18, Forecast Year: 2022-23_x000D_
Pages: 70, Figures: 32, Tables: 8_x000D_