The frozen food industry has a significant growth in the US frozen food market, because today many people don’t have much time or can’t spend much time for cooking or don’t have the basic cooking skills. The market of these products is also influenced by the socioeconomic changes and technological developments. The major advantage of these products can be the freezing preservation, which is convenient and easy for storing a for long time with minimal impacts on the food. Apart from other preservation techniques, the freezing technique affects the quality of the food products. However, the new advanced freezing technology can reduce the impact of freezing on food quality and its nutrition.The Frozen foods are stored at temperature around 18°C, this is the standard temperature for food preservation.
The frozen fruits & vegetables are usually frozen within few hours after picking them up from the ground and when thawed, the products are very close to the fresh taste and texture. These frozen foods are significantly rising its heights in the American households. The frozen foods are easy to cook by frying or heating them in a microwave for less than 5 minutes. The frozen vegetables are considered to be an affordable and convenient alternative against fresh vegetables. These have a long shelf life and are usually cheaper and easily prepared.
The frozen meats products are stored through the sublimation process. In this process the water turns its solid state that is ice, into its gas state without being present in the liquid state. However, as a result of this process, the macromolecules within the outer layers of the frozen meat. This changes their configuration and the proteins are denatured during this process. All these type of frozen food products have been gaining huge profits in US frozen food market.
According to the report published by Actual Market Research titleas “US Frozen Food Market Research Report, 2027”, this market is anticipated to cross the market size of USD 50 Billion by the end of the forecasted period. By product the market is segmented into Frozen Fruits & vegetables, Frozen Potato products, Frozen Ready Meals, Frozen Fish & Seafood and Frozen Meat & Poultry. Among these all-frozen food products, the market is highly dominated by the Frozen Meat & Poultry products. As per this report by the forecasted year 2027, the Frozen Fish & Seafood products will rise its growth with the highest CAGR in the frozen food market.
Recently frozen foods have become an excellent option for the consumers who have limited cooking skills or no cooking skills at all. The foods come in pre-cut, pre-washed and in frozen form, this has also increased the shelf life of the food products. These benefits are rising the demand for frozen foods in the US frozen food market. The trending frozen food products in the market are the frozen Meat & Poultry products, followed by other frozen products.
One of the latest trends driving the frozen food market is online grocery shopping and the introduction of new and innovative applications, which makes it convenient for consumers to pick their preferred products. Based on these factors, consumers are highly inclined toward online shopping nowadays. Also, from plant-based foods to immunity-boosting foods to personalized nutrition, innovation in frozen food shows consumers that there is something for everyone in the freezer case that speaks to the varied lifestyles of consumers today. Focusing on the latest frozen food trends across the country, manufacturers have managed to revert the poor image this products had by going all-in on natural ingredients rich in functional benefits and that allow for new formulations of better quality, appearance and texture.
The COVID-19 pandemic has been a major threat to US frozen food market in addition to concerns about inflation and supply-chain disruptions. Due to imposed lockdown and social distancing norms, major product traces were at a halt as well as production of these products witnessed a decline. The labor force was also weak during the pandemic. However, frozen food sales surged during the COVID-19 lockdown period as consumers frequently turned to the freezer for a variety of meal occasions. Players in the space took advantage of new and innovative opportunities in functional ingredients, ready-to-eat meals, and color-preserving clean label agents. Meanwhile, sustainability in frozen foods was elevated through eco-centric packaging models. This change in consumer behavior and preference regarding health benefits is projected to increase the sales of frozen food by 2027.
Considered for the report:
-Geography: United States (US)
-Historic year: 2016
-Base year: 2021
-Estimated year: 2022
-Forecasted year: 2027
Aspects covered in this report
-United States (US) frozen foods market with its value and forecast along with its segments
-Various divers and challenges
-Ongoing trends and developments
-Five force models
-Top profiled companies
By Product Type
-Frozen fruits & vegetable
-Frozen ready meal
-Frozen meat & poultry
-Frozen fish & seafood
By End User
By Sales Channel
-Supermarket /modern retail/ hypermarket
-Independent Retailers / Departmental /convenience store
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to the frozen food products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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