Japan Plant-Based Meat Market - Industry Size, Opportunity, Growth, Demand, & Forecast To 2027

The world is changing in terms of population, scarce natural resources, and environmental pollution. Japan warming, decreasing arable land, decreasing animals for farmlands and human consumption, and the food habits of today’s Millennials. There is a drastic change in consumer minds about animal meats and they are shifting to vegan meats or plant-based meats. It was first adopted in the western countries of North America and Europe, and the trend was followed all over the world. Consumer concerns over cruelty against animals and their impact on the environment as a whole are driving this change ahead. Further, the rising consumer health trend promoted through various social media platforms is bolstering the market growth. Technology and innovation play a pivotal role in manufacturing plant-based meat products. These plant-based newer products mimic their taste, texture, smell, and appearance. Ingredients commonly found in plant-based food include legumes, soybeans or lentils, quinoa, vegetable proteins like peas, coconut oil, and vital wheat gluten, better known as seitan.

The chicken nuggets have long surpassed the age boundaries and have become a favourite for both kids and adults. The nuggets are generally crispy from the outside and juicy and flavourful from the inside. As people are modernizing and accepting healthy eating habits and also due to the rise of veganism animal meats have now transformed into plant-based meats. The plant-based nuggets are made up of water, wheat flour, soy protein and vegetable oils. These contain less than 2% of wheat gluten, corn flour, some spices, methylcellulose and a few more added flavours that makes the nuggets tastier to eat.

The plant-based meats have many health benefits, which can be very useful for the human body. Benefits like help in reducing the risk of cardiovascular diseases and cancer. The meats improve weight management, improve digestion, decrease inflammation, and reduce blood pressure and saturated fat intake.

According to the research report published by Actual Market Research titled “Japan Plant-Based Meat Market Research Report, 2027”, states that the country will be growing with more than 10% CAGR by the forecasted period. These are also good health-wise, like reducing obesity and digestive system problems. The meats are probably made with soy, wheat and peas and as per this report, the pea-based meats are gaining demand and are expected to grow with the highest CAGR by the end of the forecasted period.

Today consumers choose to eat more plant-based products, due to various reasons to improve their overall health like weight management, a desire for clean eating and to eat more sustainable products. The main reason behind consuming these products can be for reducing the consumption of animal meats. As per some researchers, it is said that more consumption of meat can be directly linked to the rise of obesity and also to an increase in cancer, stroke, and cardiovascular diseases in the body.

The pandemic affected the food industry and food manufacturing and processing industries with imposed lockdowns. However, apart from the unavailability of raw materials and labour, it increased the demand for plant-based meat as consumers demanded faux meat. They wanted to avoid any products of animal origin due to the fear of the pandemic. Since consumer movements were restricted and food could be delivered to their door, sales through the online sales channel increased twofold. Also, consumers wanted to boost their immunity power by enriching their diets with fibres, vitamin C, iron, and foods that contained low levels of saturated fats. After the pandemic, with the rise in demand, the manufacturers started innovating more to launch new varieties in the market and promote plant-based meat products more.

Considered in this report
Geography: Japan
Base year:  2021
Estimated year: 2022
Forecast year: 2027

Aspects covered in this report
Japan plant based meat products market with its value and forecast along with its segments
Various drivers and challenges
On-going trends and developments
Five force models
Top profiled companies
Strategic recommendation

By Source in the report
Soy
Pea
Wheat
Others (quinoa, oats, hemp, others)

By Product in the report
Burger Pattie
Sausages
Strips & Nuggets
Meatballs
Others

By Type of meat in the report
Beef
Chicken
Pork
Fish
Others (lamb & turkey)

By End-user
Retail
HoReCa

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to plant based meat industry, food and other related industries and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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