Japan is an island country located on the eastern seaboard of the Eurasian continent in the northern hemisphere. It includes the main islands of Hokkaido, Honshu, Shikoku, Kyushu, and Okinawa, and more than 6,800 smaller islands of different sizes. Although the Japanese archipelago has a mild marine climate, it differs by region depending on the effects of seasonal winds and ocean currents. Due to the topography of Honshu introducing a series of mountain ranges running from north to south, the northwest monsoon in the winter brings humid conditions with heavy snow to the Sea of Japan side of Honshu but comparatively dry weather with low humidity to the Pacific Ocean side. Hence, the Japanese consume fish as their main source of protein. However, it is facing a problem in its fishing production as it has been in a declining trend over a long period of time. This is likely due to a variety of reasons, such as changes in the marine environment and more intensive operations by foreign fishing boats in waters surrounding Japan. Therefore, the country’s population is looking for new sources of protein to depend on. It is observed that over the years, the Japanese consumer population has shifted towards plant protein ingredients and is adapting to animal cruelty-free products for noble environmental causes. The adaptation of a vegan lifestyle is emerging as a new trend in the country to avoid the killing of animals, which contributes to global warming. So, the plant-based protein industry is in a boom and is predicted to grow at a faster pace in the future.
According to the report title “Japan Protein Ingredients (Animal & Plant) Market Overview, 2027”, published by Actual Market research (ActualMR), the Japan protein ingredient market is estimated to grow at a CAGR of more than 7% in the near future. The protein ingredients are consumed through various sources. In Japan, the major sources of protein consumption are wheat, eggs, rice, fish, nuts, cabbage, and others. Both plant-based as well as animal-based protein ingredients are consumed in the food and beverage industry. The Japanese take protein with every meal of the day as a source of energy. Therefore, the food and beverage industries hold the largest value in the market share. However, the market share of cosmetics and personal care is estimated to grow in the future with doubled growth. The sex ratio of Japan is lower than the global sex ratio, which indicates that the female population of the country is higher than the male population. Because female consumers are the primary market drivers for the cosmetic market, the cosmetic and personal care market is expected to grow at a doubled CAGR in the coming years.
The change in the consumption pattern took place when the Millennials stepped into the market. The younger generation is more concerned about their health routines and are sports enthusiasts. Millennials consume proteins that are helpful in maintaining their muscle growth, like whey protein. Fish oil is another animal-based protein whose market is increasing in terms of CAGR, as fish oil contains the protein ingredient that helps to lower threats associated with heart diseases. Similarly, egg protein shows a stagnant growth in market share value all through historic and current years. However, it is also predicted to grow with a doubled CAGR value as this protein is included in both breakfast and lunch meals. The whey protein market is estimated to grow at the highest CAGR in the upcoming forecasted years. The growing demand for whey protein in the market is due to its extremely nutritious and useful functional properties. It is easily digestible and can be consumed even by lactose-intolerant people. It is considered an important element required for optimum human and infant health, which drives the market.
With consumers' growing interest in plant-based protein ingredients, pea, wheat, and soy are the most commonly consumed plant protein ingredients.These are the major crops in Japan's farms. Pea protein, which is estimated to have the highest CAGR in the upcoming forecasted years, has a larger application in the food industry and dietary supplements. People consume pea proteins in the form of burger patties and salads. Another plant-based protein source is soy protein, which is consumed in the form of nato and misso in Japan. It shows a fall in the market shares because of its minor intestinal and stomach side effects such as bloating, constipation, and nausea. It also has some allergic ill effects on some people, like itching, rashes, breathing problems etc.
Amid the rise of the pandemic, the Japanese government took people’s health into consideration and maintained its responsibility towards the citizens of the nation. The government took several measures, considering the COVID-19 guidelines. The Japanese government took several regulations into consideration for the supply of protein ingredients within the nation. The major revisions pertaining to imported foods that have been brought into action are to require public health attestations for dairy products. The system to label “Food for Special Dietary Uses” is established. The Prime Minister’s approval is required for labelling foods that are suitable for special dietary uses in children, infants, pregnant women, sick people, etc.
Considered in this report
• Geography: Japan
• Historic Year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027
Aspects covered in this report
• Japan Protein Ingredients Market with its value and forecast along with its segments.
• Application wise Protein Ingredients distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
Based on source of protein ingredients
• Animal protein
• Plant protein
Based on animal type of protein ingredients
• Egg protein
• Milk protein
• Whey protein
• Casein protein
• Gelatin protein
• Fish protein, Others
Based on plant type of protein ingredients
• Soy protein
• Pea protein
• Wheat protein
By application type
• Food & Beverages
• Animal Feed
• Cosmetic & Personal care
• Pharmaceutical & Nutraceutical
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to food and beverage industry, Medical industry, cosmetic industry, animal nutrition industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.