Germany Air Freshener Market Research Report, 2028

Many Germans use air fresheners in their homes and other indoor environments. Air fresheners are often used to remove smells, improve overall air quality, and create a more pleasant and inviting environment. In Germany, air fresheners come in a variety of forms, including sprays, diffusers, plug-ins, and scented candles. Air Wick, Glade, Febreze, and Renuzit are some popular air freshener brands in Germany. It is worth mentioning, however, that some people in Germany and other countries may opt not to use air fresheners for a variety of reasons, including worries about their influence on air quality or sensitivity to specific aromas.

According to the research report “Germany Air Freshener Market Research Report, 2028," published by Actual Market Research, the market is expected to add USD 157.25 Million in the upcoming period, 2023–2028. Based on the product type (Sprays/Aerosols, Gel Air Freshener, Electric Air Freshener, Candle Air Freshener, Others) (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.). Because of their ease of use and global availability, spray air fresheners dominate the market. These are the primary factors driving this segment's growth in the Germany Air Freshener market during the projected period. Over the projected period, the market for Gels Air Freshener is predicted to expand substantially. The electric plug-in diffuser accounted for around 38% of air freshener sales in Germany. Replaceable scented cartridges are generally used in plug-in diffusers, which are put into an electrical outlet and discharge a fragrance into the air. Scented candles and diffusers that use reed sticks were also popular, accounting for around 15% and 12% of sales, respectively. It's worth mentioning that there's been a surge in interest in natural and eco-friendly air freshener solutions in Germany in recent years, such as those manufactured with essential oils or plant-based compounds. These air fresheners are frequently touted as healthier and more environmentally friendly alternatives to standard synthetic fragrances.

In Germany, air fresheners are utilized in a wide range of interior areas, including residences, offices, retail, restaurants, hotels, and public institutions like schools and hospitals. The precise locations where air fresheners are most widely used may be determined by factors like as the type of space, the activities that take place there, and the inhabitants' preferences. Air fresheners are commonly utilized in houses in places such as restrooms, kitchens, and living rooms, where unpleasant scents are more frequent. Some individuals use air fresheners in their beds, especially if they want to sleep with a specific aroma in the air. Air fresheners may be used in business locations such as stores and restaurants to create a nice and attractive ambiance for consumers. Air fresheners are widely applied in hotel guest rooms and public spaces to create a pleasant and relaxing environment for guests. Air fresheners may be used in toilets and other locations where scents are an issue in public institutions such as schools and hospitals. Nonetheless, due to concerns about the possible health and environmental effects of synthetic perfumes, these establishments may choose not to employ air fresheners in some situations. Air fresheners are used in a wide range of indoor spaces in Germany, and their use is often influenced by factors such as personal preferences, cultural norms, and concerns about air quality and odor control.

The German Federal Environmental Agency (UBA) performed a research on residential air quality in 2020 and discovered that many air fresheners produce dangerous elements, such as volatile organic compounds (VOCs), which can contribute to indoor air pollution. According to the findings, several air fresheners included significant quantities of formaldehyde and other potentially hazardous substances. The UBA suggested that customers use air fresheners with natural smells, such as essential oils, and avoid those with synthetic perfumes or chemicals as a consequence of the study. To enhance indoor air quality, the EPA also encouraged people to use air fresheners sparingly and to ventilate their houses on a regular basis. In reaction to the UBA's findings, several German stores have begun to remove synthetic fragranced air fresheners from their shelves in favour of more natural options. In order to lessen their environmental effect, several firms are introducing new air freshener products that incorporate plant-based components and eco-friendly packaging. Overall, the UBA study has ignited a debate in Germany about the possible health and environmental effects of air fresheners, leading to increased awareness and demand for safer, more sustainable goods in this category.

A variety of firms make air fresheners in Germany. Here are some of the German air freshener companies: Glade: Glade is an air freshener brand owned by SC Johnson, a worldwide consumer products corporation with a subsidiary in Germany. Air Wick: Reckitt Benckiser, a worldwide consumer products firm with a presence in Germany, has another brand of air fresheners called Air Wick. Febreze: Procter & Gamble, another international consumer products corporation based in Germany, owns the Febreze brand of air fresheners and odour eliminators. Ambi Pur: Ambi Pur is a brand of air fresheners owned by Procter & Gamble, which is also available in Germany. Kneipp: Kneipp is a German company that produces a range of natural and eco-friendly air fresheners, such as room sprays and diffusers, made with essential oils and plant extracts. Primavera: Primavera is another German company that produces natural air fresheners, such as diffusers and room sprays, made with organic essential oils and botanical extracts.

Some popular brands of air fresheners in Germany include Air Wick, Glade, Febreze, and Renuzit.

Considered in this report
• Geography: Germany
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Germany Air Freshener market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application
• Residential
• Commercial
• Automotive
• Others

By product Type
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others(Pharmacies, Specialty Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Freshener market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.