Australia Mattress Market Research Report, 2029

Australia’s mattress market developed rapidly due to the growing population in Australia, increasing income levels, and the booming housing market. Other major reasons include the growth of international trade in current times. The market for mattresses is dominated by spring mattresses. These mattresses use steel springs arranged in certain patterns within the mattress to provide the desired level of support and firmness. There are various types of spring and coil mattresses: Bonnell coils, Marshall Coils, offset coils, and continuous coils. Each individual pattern or design has different features and characteristics. Plant-based and natural foam mattresses are gaining popularity in Australia. These mattresses use foam derived from plant-based sources, such as soy or natural latex, as an alternative to petroleum-based foams. They are considered more sustainable and eco-friendly. Edge support has become an important consideration for consumers, especially couples or individuals who want to utilise the entire mattress surface. Manufacturers are developing mattresses with reinforced edges to provide better support and prevent sagging. The Australian government sets product safety standards to ensure that mattresses sold in the country meet specific requirements. These standards cover aspects such as fire resistance, labelling, and chemical composition to ensure the safety of consumers. The market is subject to regulatory standards to ensure consumer safety and product quality. Mattresses must meet specific requirements regarding fire resistance, labelling, and chemical composition. In Australia, the mattress market has a trend in the hotel industry. Melbourne, Sydney, Perth, and Brisbane were identified as cities leading the way in hotel development. A shift towards experiential travel, locally styled hotels, and authentic travel experiences is clearly seen in tourist preferences. Hence, lifestyle and boutique hotels are on the rise, and their frequent refurbishments and renovations will drive strong growth in hotel mattress demand in the future. According to the research report, "Australia Mattress Market Research Report, 2029," published by Actual Market Research, the Australia Mattress market is anticipated to add to more than USD 250 Million by 2024–29. Companies across the world have made huge investments in the mattress market. In Australia, the mattress market has many companies concentrated in minor shares. Australian Comfort Group, Dyer Holdings, Sealy of Australia, Joyce Corporation, A H Beard Holdings, Wonderest, Koala Sleep, Tontine, and Tempur Australia are among the mattresses, fixtures. Adoption of smart mattresses and upgrades to new mattresses, leads to increasing competition amongst the company. Innovation and technological advancement are taking pace as COVID and urbanisation strike the general population with the adoption of new bedding and mattresses. In 2020, Sealy had launch the innovative Tempur-Ergo Smart Base Collection with Sleeptracker technology. The smart base collection is the solution for those who want to improve their health and wellness by sleeping more soundly. It is a completely integrated sleep system that features automatic snore detection and response, personalised sleep analytics and coaching, smart home connectivity, and voice control. And Sealy also launched the all-new Sealy Posturepedic Plus mattress lineup which features the impressive all-new Posturepedic Plus technology, which offers improved comfort, best-in-class cooling capabilities, and increased support. This technology helps the mattresses maintain coolness during the summer.

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King and queen-size mattresses are expected to extend their dominance going forward as well. Leading players in the industry are looking to introduce oil-scented mattresses for premium hotel clientele, coupled with product innovation and the integration of advanced technologies. Online mattress brands, also known as "bed-in-a-box" companies, have gained significant popularity in Australia. These brands offer mattresses that are compressed, vacuum-sealed, and conveniently delivered to the customer's doorstep. The direct-to-consumer model of these online brands often allows for competitive pricing and generous trial periods. The mattress market in Australia continues to show resilience and adaptability, with manufacturers and retailers responding to changing consumer demands and preferences. As consumers prioritize sleep quality and seek personalized sleep experiences, the market is expected to further innovate and expand, offering a wide range of mattress options that cater to individual needs and preferences. In Australia, various mattress types cater to diverse sleep preferences and needs. Innerspring mattresses are one of the most traditional options, featuring a core of metal coils that provide support and breathability. Brands like Sealy and King Koil dominate this segment, appealing to those who value durability and support for back issues. Laxet mattresses, often characterized by their unique combination of support and plush comfort, have gained popularity among Australian consumers seeking a luxurious sleep experience, with brands like Laxet leading the way. Memory foam mattresses, which contour to the body, are favored for their pressure relief and motion isolation, with brands such as Koala and Tempur catering to this demand. Additionally, the market has seen an increase in interest in alternative options like air, water, and hybrid mattresses. Air mattresses, such as those from the brand Sleep Number, allow for adjustable firmness, while water mattresses provide a unique buoyant feel. Hybrid mattresses, which combine innerspring coils with foam layers, have gained traction due to their versatility, with popular brands like Ecosa and Sleeping Duck offering tailored options. In the Australian mattress market, the applications of domestic and commercial sectors showcase distinct demands and innovations. The domestic mattress market primarily caters to individual consumers looking for comfort, support, and tailored sleep experiences. As a result, there is a growing demand for mattresses that offer unique features, such as adjustable firmness, sleep tracking technology, and eco-friendly materials. Brands like Koala and Ecosa have introduced innovative designs, including mattress-in-a-box options and sustainable materials, to attract environmentally conscious consumers. On the commercial side, the demand for mattresses is driven by the hospitality industry, healthcare facilities, and rental accommodations. Hotels and motels seek high-quality mattresses that ensure guest satisfaction and comfort, leading to partnerships with established brands like Sealy and Tempur. Innovations in this sector include antimicrobial mattress covers for hygiene, as well as smart mattresses equipped with sensors to monitor sleep patterns, which are increasingly being adopted in healthcare settings to enhance patient care.

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Rahul Jagtap

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In Australia, the distribution channels for mattresses encompass both online and offline methods, each catering to specific consumer demands and preferences. The online mattress market has experienced significant growth, driven by the convenience of e-commerce platforms and the rising trend of online shopping. Consumers are increasingly turning to e-commerce apps and websites such as Koala, Ecosa, and Snooze for their mattress purchases due to the ease of comparing options, reading customer reviews, and benefiting from direct-to-consumer pricing. These brands often offer hassle-free return policies and trial periods, enhancing consumer confidence in their online purchases. Conversely, the offline market remains robust, with traditional brick-and-mortar stores like Harvey Norman and IKEA providing tactile experiences that allow customers to test mattresses before buying. Many consumers still value the opportunity to physically assess comfort levels and seek in-person advice from sales staff. Additionally, offline channels often offer exclusive in-store promotions and financing options that attract shoppers. The interplay between online and offline channels in Australia reflects a hybrid approach to mattress shopping, with increasing demand for omnichannel experiences that combine the convenience of digital platforms with the assurance of physical retail. This trend indicates a shifting landscape where consumers are looking for seamless transitions between online research and in-store purchasing, prompting brands to adapt their strategies to meet these evolving expectations. Considered in this report • Geography: Australia • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Australia mattress market with its value and forecast along with its segments • Country-wise Mattress market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Mattress Type: • Innerspring Mattress • Laxet Mattress • Memory Mattress • Others Mattress (Air, Water, Hybrid, Etc.)

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By Application • Domestic • Commercial By Sales Channel: • Online • Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.