Australia Automotive Motors Market Research Report, 2030

The automotive motor market in Australia started when local drivers began demanding more comfort and reliability in their vehicles, especially suited to Australia’s extreme weather, vast distances, and off-road culture. In earlier decades, most vehicles in Australia had basic mechanical setups with limited electric assistance. However, as imported vehicles became more technologically advanced and electric vehicles (EVs) started gaining interest, electric motors began playing a critical role in everyday driving. Automotive motors whether they power the electric windows, climate control systems, or the actual propulsion of the car are now standard in most Australian vehicles. They work by converting electrical energy into mechanical motion, and in a real-world Australian context, this helps vehicles handle hot temperatures, long drives, steep inclines, and even beach terrain with ease. Companies in Australia, though not leading in motor manufacturing, are increasingly involved in R&D through partnerships and technology testing hubs. Organizations like the CSIRO (Commonwealth Scientific and Industrial Research Organisation) collaborate with automakers on battery-motor efficiency and powertrain systems. However, Australia faces several challenges. The lack of large-scale local automotive manufacturing means a heavy reliance on imported parts and vehicles, which can cause supply chain delays and increase costs. Additionally, the country’s wide geography makes infrastructure development for EVs and motorized systems slower, especially in rural and remote areas. Another issue is consumer hesitation towards full EV adoption, which affects demand for high-performance traction motors. According to the research report "Australia Automotive Motor Market Research Report, 2030," published by Actual Market Research, the Australia Automotive Motor market is anticipated to grow at more than 7.48% CAGR from 2025 to 2030. In Australia, the automotive motor market is mainly driven by the rising adoption of electric and hybrid vehicles, increased demand for off-road and recreational vehicles with motor-powered features, and government incentives aimed at reducing emissions. Australian cities like Melbourne and Brisbane are seeing a gradual increase in electric vehicle registrations, with consumers drawn to the lower running costs and smoother driving experience offered by motor-driven powertrains. Recent developments include Tesla’s growing popularity and investment in local service infrastructure, as well as the launch of new EV models from brands like BYD and Polestar. These vehicles rely heavily on high-efficiency traction motors for performance and energy regeneration. Major global players such as Bosch, ZF, and Denso provide the motors used in most vehicles imported into Australia. Although local manufacturing is limited, Australian engineering firms are contributing to motor development through testing, component design, and battery integration projects particularly for rugged EV applications suited for outback driving. Opportunities in the market include electric 4x4s and motor-powered utility vehicles, as Australians look for environmentally friendly yet tough transport options. There’s also growing interest in EVs for fleet services, such as urban delivery and mining operations, which depend heavily on durable motor systems. In terms of compliance, automotive motors in Australia must meet Australian Design Rules (ADRs), as well as relevant ISO and UNECE standards, which help ensure that motor systems are safe, efficient, and reliable in high-temperature or off-road conditions. These regulations help prevent failures from dust ingress, overheating, or voltage fluctuations. Key market trends include the use of sealed electric motors for water and dust protection, intelligent motor systems for adaptive driving conditions, and the integration of solar-charged auxiliary motors for caravans and camping vehicles.

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Brushed DC motors, known for their simple design and cost-effectiveness, have historically dominated many auxiliary applications in vehicles such as HVAC blowers, power window lifts, fuel pumps, and wiper systems. Despite the increasing shift toward newer motor technologies, brushed DC motors maintain a steady presence in Australia, particularly in lower-cost or older vehicles where replacement and maintenance are common. Their relatively easy repairability and established supply chains contribute to their sustained usage. However, brushless DC motors are steadily gaining ground as Australia’s vehicle fleet modernizes, especially with growing adoption of electric and hybrid vehicles. Brushless motors offer improved efficiency, quieter operation, and longer life spans, making them ideal for power steering systems, cooling fans, and auxiliary components in newer models. The precision stepper motor segment also plays a notable role in Australian vehicles, used in headlamp adjustments, instrument clusters, and other applications where accurate, incremental movement is essential. While occupying a smaller share of the market, stepper motors are increasingly important as automotive electronics and smart systems become more prevalent. Traction motors are among the fastest-growing segments in Australia’s market, driven by rising electric vehicle sales, government incentives promoting clean transportation, and expanding charging infrastructure. These high-powered motors form the core propulsion units in battery electric vehicles (BEVs) and plug-in hybrids (PHEVs), enabling emissions-free driving and regenerative braking capabilities. Though the EV market is smaller relative to global leaders, Australia’s steady growth and increasing consumer awareness are catalyzing demand for advanced traction motors. Australia’s automotive motors market reveals a landscape dominated by internal combustion engine (ICE) vehicles alongside a fast-growing electric vehicle (EV) segment. ICE vehicles, including passenger cars, SUVs, and commercial vehicles, continue to represent the majority of Australia’s automotive fleet, particularly outside major urban centers. Motors in ICE vehicles are primarily utilized for auxiliary systems such as HVAC, fuel pumps, power windows, and windshield wipers. Brushed DC motors are commonly found in these applications, especially in older vehicles and entry-level models, due to their cost-efficiency and availability for replacements. However, as Australia’s fleet ages and consumers demand higher performance and efficiency, brushless DC motors are increasingly integrated into newer and premium ICE models for enhanced reliability and noise reduction. The EV segment, although currently representing a smaller proportion of vehicles, is rapidly expanding due to supportive government policies, increasing charging infrastructure, and growing consumer interest in sustainability. EVs in Australia rely heavily on traction motors for propulsion, with brushless DC motors powering many auxiliary systems. Electric two-wheelers and commercial EVs, such as delivery vans, are also contributing to motor demand in this segment. The dual vehicle-type segmentation underlines the coexistence of traditional combustion vehicles with a growing commitment to electrification, which is reshaping the motor market’s supply and technological focus in Australia. The application of automotive motors is influenced by the country’s unique climate, geography, and regulatory environment, encompassing a wide range of vehicle functions. HVAC systems are critical in Australia’s diverse climate zones, from hot and dry inland regions to cooler coastal areas, driving demand for efficient, reliable motors that ensure passenger comfort. Brushless DC motors are preferred in new vehicles for HVAC applications due to their quieter operation and energy efficiency, though brushed DC motors remain common in replacement markets. Engine-related motors serve vital roles in controlling throttle valves, fuel injectors, and turbochargers, enhancing fuel efficiency and meeting Australia’s increasingly stringent emissions regulations aligned with global standards. The growing focus on vehicle safety has driven demand for motors used in ABS systems, power door locks, adaptive lighting, and advanced driver assistance systems (ADAS), which rely on precise and reliable motor control. These safety and security motors are becoming more widespread across vehicle segments as Australian consumers prioritize advanced safety features. Other motor applications include those for infotainment, seat adjustment, wiper systems, and sunroofs, reflecting rising consumer expectations for comfort and technology. The application segment thus represents a market that balances efficiency, safety, and comfort needs while responding to evolving technological and regulatory demands in Australia.

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Nikita Jabrela

Business Development Manager

Sales channels in Australia’s automotive motors market are divided primarily between original equipment manufacturers (OEMs) and the aftermarket, both crucial for sustaining the industry’s growth and servicing needs. The OEM channel supplies motors directly to vehicle manufacturers, requiring components that meet high-quality standards and comply with strict regulatory requirements for emissions, safety, and performance. Australian OEMs and importers often collaborate with international motor suppliers to source advanced motors, including brushless DC and traction motors for electric vehicles. The OEM segment drives innovation and technological integration as new vehicle models incorporate electric and hybrid drivetrains and advanced electronics. The aftermarket sector plays a significant role in Australia due to the country’s aging vehicle fleet and strong vehicle maintenance culture. This segment provides replacement motors for HVAC systems, power windows, wiper motors, and other auxiliary systems subject to wear and tear in diverse driving conditions. The aftermarket also supports retrofitting and upgrading demands, particularly as consumers seek to improve efficiency or adapt vehicles with new technologies. With Australia’s growing electric vehicle adoption, the aftermarket is evolving to include motors suited for EV repairs and upgrades. Together, OEM and aftermarket sales channels provide a balanced ecosystem that supports both new vehicle production and the ongoing maintenance of Australia’s diverse automotive fleet. Considered in this report • Historic Year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecast year: 2030 Aspects covered in this report • Automotive Motors Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Motor Type • Brushed DC Motor • Brushless DC Motor • Stepper Motor • Traction Motor By Vehicle Type • Electric Vehicle • Non-electric Vehicle By APPLICATION • HVAC • Engine • Safety and Security • Others By Sales Channel • OEM • Aftermarket The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.