Saudi Arabia Cake Market Research Report, 2030

In Saudi Arabia, the cake market didn’t just arrive with modern bakeriesit quietly baked its way into tradition, hospitality, and a growing love for indulgent desserts across all generations. The purpose of the cake market in Saudi Arabia and worldwide is to celebrate family gatherings, religious events, and special moments with something that feels luxurious, sweet, and heartfelt. Cakes are now a regular part of birthdays, weddings, graduations, and even business meetings in the Kingdom. The cake market began to take shape in the 1980s and 1990s when global bakery brands and expat influences introduced Western-style cakes to local consumers. Before that, Saudi Arabia mostly relied on traditional sweets like dates, maamoul, basbousa, and luqaimat. As demand increased for modern celebration desserts, bakeries began to offer chocolate, vanilla, red velvet, and caramel cakes, followed by unique local-inspired flavors like saffron, rosewater, and cardamom. Technically, a cake is a soft baked food item made with flour, sugar, fat, and leavening agents, often layered or topped with creams, fruits, or nuts. It helps solve the cultural need for hospitality, gift-giving, and marking special occasions. Cakes are highly effective because they are customizable, easy to serve, and now widely available both in stores and online. Technological developments such as refrigerated delivery vans, cake decorating machines, and online ordering platforms have made it easier for businesses to serve consumers across cities like Riyadh, Jeddah, and Dammam. However, the market faces a few challenges. One challenge is the extreme climate, which affects cake freshness and transportation. Another issue is high customer expectationsthey want both premium quality and modern design, which increases the pressure on bakers. Also, with growing health awareness, demand for low-sugar and gluten-free options rises, and bakeries must adapt quickly to keep up with this shift. According to the research report, "Saudi Arabia Cake Market Research Report, 2030," published by Actual Market Research, the Saudi Arabia Cake market is anticipated to add to more than USD 360 Million by 2025–30. The cake market in Saudi Arabia is driven by cultural values, urban lifestyles, and a young population that loves modern, creative desserts. One major market driver is the strong culture of gift-giving and celebration, especially during Eid, weddings, and birthdays, where cake has become a central item. Another important driver is the rapid expansion of cafés and dessert lounges across Saudi cities, where cakes are now enjoyed daily, not just for events. A recent development is the popularity of designer cakes for special occasions, where themes, colors, and personalized messages are all customized according to the event. This is especially popular for weddings and gender reveals parties. Leading market players in the Kingdom include companies like Saadeddin, which offers both traditional and modern cakes, as well as international names like Baskin Robbins and Magnolia Bakery that cater to the premium dessert segment. These companies offer cakes because there’s strong demand for both visual appeal and quality taste. Opportunities in the market include the rise of online cake ordering platforms and home-based cake businesses. These services make it easier for consumers to order cakes anytime, with same-day delivery options. Food safety certifications such as SFDA (Saudi Food and Drug Authority) approval and HACCP help ensure cakes are safe to consume and hygienically prepared. These regulations also protect consumer health and build trust in a highly competitive market. One of the latest trends is the demand for mini cakes and individual servings, which suit personal snacking and health goals. Another trend is cake flavors inspired by local ingredients like dates, Arabic coffee, and pistachios. These trends are growing because they combine traditional tastes with modern presentation, making cakes both meaningful and market-friendly in Saudi Arabia.

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In the Saudi Arabia cake market, cupcakes have emerged as a trendy and convenient option, widely consumed due to their individual serving size, attractive presentation, and adaptability to various themes and occasions such as birthdays, baby showers, and corporate events. They are particularly favored among younger consumers and urban populations, with bakeries and cafes offering a wide range of flavors from classic vanilla and chocolate to innovative options like rosewater and pistachio. Sponge cakes, characterized by their soft and airy texture, remain a staple product category, often used as the base for celebration cakes and layered creations. They are commonly consumed in households and serve as a go-to for custom-designed cakes during weddings and religious festivities. The simplicity of sponge cakes allows for easy pairing with creams, fruits, and chocolates, catering to both traditional and modern preferences. Dessert cakes, including rich varieties like cheesecakes, mousse cakes, black forest, and red velvet, are gaining significant popularity in urban centers, fueled by the expanding café culture and increasing consumer interest in premium and indulgent dessert experiences. These cakes are often featured in restaurant menus and high-end bakeries, reflecting a demand for visually appealing and gourmet-quality products. The others segment encompasses a mix of traditional Middle Eastern cakes such as basbousa, qatayef, and maamoul-based cakes, along with health-oriented innovations including sugar-free, vegan, and gluten-free options. This category is seeing gradual growth as health awareness rises and consumer preferences shift towards functional and specialty diets. It also includes novelty cakes with unique themes and designs, especially popular among children and for social media appeal. Supermarkets and hypermarkets represent a significant distribution channel due to their extensive reach, wide product assortment, and the convenience of one-stop shopping. These retail outlets offer both packaged cakes and freshly baked options, appealing to busy consumers looking for accessible and consistent quality. Many large chains collaborate with local and international cake brands to maintain a varied offering, particularly during festive seasons and promotional events. Bakeries continue to dominate the premium and customized cake segment, with independent and branded bakeries catering to diverse customer preferences, from traditional sponge and dessert cakes to intricately decorated custom orders for weddings, birthdays, and religious celebrations. Bakeries are also the go-to destination for consumers seeking freshness, artisanal quality, and personalized service. Convenience stores, while playing a smaller role, are growing in relevance due to their accessibility and quick-service appeal, particularly for single-serve options like cupcakes and small packaged cakes, which cater to on-the-go consumption and impulse buying. Online retail stores are rapidly gaining traction, driven by the increasing digitalization of the Saudi economy, a tech-savvy young population, and rising demand for convenience and doorstep delivery. Online platforms, including dedicated bakery websites and food delivery apps, offer a vast selection of cakes with customization features, same-day delivery, and seasonal discounts, especially during holidays and celebrations. The other distribution channels category includes catering services, corporate gifting solutions, and vending machines in institutions or transport hubs. These channels are seeing gradual growth, particularly as cakes become popular offerings at business events, school functions, and as part of curated food experiences. Packaged cakes play a crucial role due to their long shelf life, widespread availability, and convenience, making them a popular choice for consumers seeking ready-to-eat options that are easy to store and transport. These cakes are commonly found in supermarkets, hypermarkets, convenience stores, and even vending machines, appealing to busy individuals, schoolchildren, and office-goers looking for quick snacks. Packaged cakes typically include varieties like mini cakes, Swiss rolls, muffins, and layered sponge cakes, often produced by large commercial bakeries and multinational brands. They benefit from strong branding, consistent quality, and cost-effectiveness, with added appeal during seasonal promotions and bundle offers. On the other hand, unpackaged or artisanal cakes dominate the premium and celebration segment of the market, offering freshly baked, customizable options that cater to personal tastes, dietary preferences, and aesthetic demands. These cakes are mainly sold through specialized bakeries, boutique patisseries, and online custom cake shops, and they are particularly popular for events such as weddings, birthdays, anniversaries, and religious holidays like Eid and Ramadan. Artisanal cakes offer flexibility in design, flavor, and ingredient selection, often incorporating local flavors like dates, saffron, and cardamom, or international trends like fondant art and multi-tiered creations. Consumers gravitate toward unpackaged cakes for their perceived freshness, superior taste, and handcrafted appeal. Moreover, the rise of social media and the popularity of visually striking, custom-made cakes have further fueled demand in this segment. ?

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Nikita Jabrela

Business Development Manager

Considered in this report • Historic Year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecast year: 2030 Aspects covered in this report • Cake Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Cupcakes • Sponge Cakes • Dessert Cakes • others

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By Distribution Channel • Supermarkets/Hypermarkets • Bakery • Convenience Stores • Online Retail Stores • Other Distribution Channels By Form • Packaged • Unpackaged/Artisanal The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.