Saudi Arabia Air Freshener Market Research Report, 2028

Saudi Arabia has a hot and arid climate with high temperatures and low humidity throughout much of the year. This can result in dry and stagnant indoor air, which can make odors more noticeable and difficult to eliminate. In such weather conditions, air fresheners can be particularly useful in improving indoor air quality and creating a more pleasant indoor environment. However, it's important to note that some air fresheners may not perform as well in very high temperatures, as the heat can cause the fragrance to dissipate more quickly. On the other hand, during periods of high humidity or rain, the use of air fresheners may not be as effective in eliminating odors, as the added moisture in the air can make it more difficult for the fragrance to spread and mask unpleasant smells. Overall, while the weather in Saudi Arabia can impact the effectiveness of air fresheners to some extent, they can still be a useful tool in improving indoor air quality and creating a more pleasant indoor environment. It's important to choose the right type of air freshener and fragrance for the specific needs and conditions of each indoor space.

According to the research report “Saudi Arabia Air Freshener Market Research Report, 2028," published by Actual Market Research, the market is expected to add USD 93.26 Million in the upcoming period, 2023–2028. Air fresheners are commonly used in Saudi Arabia, especially during the hot and humid summer months when indoor air conditioning is necessary. They are available in a variety of forms, including sprays, plug-ins, and gel-based air fresheners, and can be found in many retail stores and supermarkets. According to the type of product (Sprays/Aerosols, Gel Air Freshener, Electric Air Freshener, Candle Air Freshener, Others) (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.). Personal preferences and cultural trends may impact the most popular variants. The following are some of the most often used varieties of air fresheners in Saudi Arabia: Aerosol sprays are pressurized cans that release scented chemicals into the air. Plug-ins are electric devices that plug into a wall socket and release a continuous stream of scented oils or gels. Reed diffusers are little glass bottles that contain aromatic oils that are absorbed and released into the air by reeds. Scented candles contain aromatic oils or other scents that are released into the air when lit.

One trend in Saudi Arabia is the growing demand for natural and eco-friendly air fresheners. As consumers become more environmentally conscious, they are increasingly seeking out products that are free from harmful chemicals and have minimal impact on the environment. This has led to a rise in the popularity of natural air fresheners such as essential oils, natural scent diffusers, and organic sprays. Another trend is the increasing availability of smart air fresheners that can be controlled through mobile applications. These air fresheners can be programmed to release fragrance at specific times and intervals, and some can even detect the presence of people in a room and adjust the fragrance intensity accordingly.

Based on general trends and customer preferences in the region, it is likely that Saudi Arabia has a diverse choice of air freshener aromas. Arabic and Middle Eastern aromas such as oud, musk, and rose are traditionally popular in the region, and it is probable that air fresheners containing these scents are as well. Nonetheless, customer tastes for air freshener smells can vary greatly, and it is probable that a varied variety of perfumes, including floral, fruity, and spicy odours, are popular in Saudi Arabia. It is crucial to remember that the popularity of specific air freshener aromas may fluctuate as customer tastes shift. Furthermore, when more natural and environmentally friendly air fresheners become accessible, customers may choose smells derived from natural substances such as essential oils and plant extracts.

The Saudi Arabian Standards, Metrology, and Quality Organization (SASO) has established legal rules for air fresheners in the nation, including concentration restrictions for specific compounds. This is consistent with the country's objectives to promote consumer safety and environmental protection. Overall, the Saudi air freshener market is predicted to expand, driven by rising consumer awareness and desire for safe, natural, and environmentally friendly goods. However, it's important to note that the use of certain air fresheners may be restricted or banned in Saudi Arabia if they contain harmful chemicals or if they are not compliant with local regulations. In addition, many Saudi consumers prefer natural or organic air fresheners, such as essential oils or natural scent diffusers, as they are perceived to be healthier and safer for their families and the environment.

Some of the popular international brands of air fresheners available in Saudi Arabia included Glade, Air Wick, Febreze, and Lysol. These brands offer a range of products, including sprays, plug-ins, and gel-based air fresheners, in various fragrances and formulations. In addition to international brands, there were also several local brands of air fresheners available in Saudi Arabia. These brands may offer products that are tailored to local consumer preferences and may use natural or organic ingredients. Some examples of local air freshener brands in Saudi Arabia include Oud Al Anfar, Al Rehab, and Zohoor Al Reef.

Regarding manufacturing companies in Saudi Arabia, some local companies produce air fresheners in the country. One example is Al-Moajil, a Saudi Arabian company that produces a range of cleaning and air freshening products, including sprays and automatic dispensers. Another local company is Al Arbah, which produces natural air fresheners and cleaning products using locally sourced ingredients.

Considered in this report
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Saudi Arabia Air Freshener market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application
• Residential
• Commercial
• Automotive
• Others

By product Type
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others(Pharmacies, Specialty Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Freshener market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.