North America Nail Polish Market Research Report, 2028

The North America nail polish market is a tapestry of endless possibilities, where a spectrum of colors unfolds, reflecting the diverse tastes and fashion sensibilities of its inhabitants. From the sophisticated neutrals of the corporate world to the bold and vibrant hues of artistic self-expression, the market embraces all shades of the rainbow. It is a testament to individuality, where each lacquer stroke tells a unique story and celebrates the tapestry of North American culture. As a trendsetting powerhouse, the North America nail polish market ignites and propels fashion-forward trends that reverberate across the globe. From the runways of New York Fashion Week to the fingertips of influencers and celebrities, the market sets the stage for what's chic and coveted. It is a dynamic arena where artistic designs and innovative finishes take center stage, inspiring consumers to push boundaries and unlock their creative potential. The North America nail polish market sets high standards for quality and innovation, fueling a quest for excellence among both established brands and emerging artisans. With a focus on advanced formulations, long-lasting wear, and striking visual effects, manufacturers continuously push the boundaries of creativity. From textured finishes to holographic effects and sustainable ingredients, the market is a haven for those seeking uncompromising quality and a touch of enchantment. According to the research report, “North America Nail Polish Market Research Report, 2028” published by Actual Market Research, the market is expected to witness significant growth during the forecast period. American fashion trends and pop culture have a significant impact on global beauty preferences, including nail polish choices. The USA is known for its influential fashion industry, celebrity culture, and red-carpet events, which often showcase unique and eye-catching nail designs and colors. This influence contributes to the popularity of American nail polish brands. The USA is home to a vibrant indie nail polish scene, with numerous small, independent brands emerging. These niche brands often focus on unique and creative colors, finishes, and limited-edition collections, attracting dedicated followers and collectors. The salon industry in the United States plays a significant role in the nail polish market. Many professional nail technicians and salons use and recommend specific American nail polish brands, contributing to their popularity and market presence. American nail polish brands have established robust distribution networks, making their products widely accessible. They are available in various retail outlets, including beauty supply stores, drugstores, salons, and online platforms, ensuring easy availability for consumers. The USA is home to a vibrant indie nail polish scene, with numerous small, independent brands emerging. These niche brands often focus on unique and creative colors, finishes, and limited-edition collections, attracting dedicated followers and collectors. The salon industry in the United States plays a significant role in the nail polish market. Many professional nail technicians and salons use and recommend specific American nail polish brands, contributing to their popularity and market presence. American nail polish brands have established robust distribution networks, making their products widely accessible. They are available in various retail outlets, including beauty supply stores, drugstores, salons, and online platforms, ensuring easy availability for consumers. The US nail polish market is known for its innovation and trendsetting. American brands often introduce new and unique nail polish colors, finishes, and effects, setting the tone for global nail trends. The USA has a strong nail art culture, and American nail polish brands offer specialized products for nail art enthusiasts. They provide tools, accessories, and specialized nail polishes with features like fine-tipped brushes and stamping kits, allowing consumers to create intricate designs. Also, The Canadian nail polish market has a growing presence of niche and indie brands. These smaller, independent brands often focus on unique and creative colors, finishes, and limited-edition collections, catering to consumers seeking exclusive and artisanal nail polish options. Canada has a strong emphasis on non-toxic, vegan, and cruelty-free beauty products, including nail polish. Canadian brands often prioritize using natural, eco-friendly, and safer formulations, catering to consumers who prioritize sustainability and ethical beauty choices. Furthermore, The Mexican nail polish market is known for its vibrant and lively color palettes, often inspired by the country's rich culture and traditions. Bright and bold shades, along with festive-themed nail polish collections, are popular among Mexican consumers. Mexico's nail polish market offers a range of affordable and value-driven options. There is a focus on providing accessible and budget-friendly nail polish products without compromising quality, making them widely accessible to a diverse consumer base. Mexican nail polish brands often incorporate nail care and strengthening properties into their formulations. They offer products that promote nail health, hydration, and protection, addressing common nail concerns and catering to consumers seeking both aesthetics and nail wellness. Celebrities who have been associated with promoting nail polish brands in the USA are Kylie Jenner, Serena Williams, Kerry Washington, Selena Gomez, Katy Perry, Demi Lovato, Rihanna, Jennifer Lopez, Ciara and others. Vegan polishes are often made with plant-based ingredients, such as resins, clays, and waxes can be found in a variety of colours and finishes and are just as durable and long-wearing as traditional nail polish. The vegan nail polish market emphasizes consumer education and transparency. Brands often provide detailed information about their ingredients, manufacturing processes, and certifications to build trust with consumers. Labels such as Leaping Bunny or Vegan Society certification are commonly used to indicate a product's vegan and cruelty-free status. The vegan nail polish market emphasizes consumer education and transparency. Brands often provide detailed information about their ingredients, manufacturing processes, and certifications to build trust with consumers. Labels such as Leaping Bunny or Vegan Society certification are commonly used to indicate a product's vegan and cruelty-free status. Accessories related to nail polish are Nail Brushes, Dotting Tools, Nail Stamping Kits, Nail Vinyls/Stencils, Nail Art Rhinestones, Nail Art Striping Tapes, Nail Studs and Decorations, Nail Polish Corrector Pen, Nail Polish Thinner, Nail Dryer(UV Lamp). Materials commonly used in relation to nail polish and nail painting are nail polish, base coat, top coat, nail polish remover, cotton balls or pads, nail files and buffers, cuticle pusher, nail clippers or nail scissors, nail brushes, nail prep and cleansing solutions, nail polish mixing balls, nail polish thinner, nail art tools, nail adhesive, nail glue. The nail polish market in North America is characterized by the presence of both established brands and emerging players. Prominent brands such as OPI, Essie, Sally Hansen, and Revlon have a strong foothold in the market, known for their wide color ranges, quality formulas, and innovative product offerings. These brands often focus on factors like cruelty-free, vegan, and eco-friendly formulations, appealing to the growing segment of conscious consumers. With the increasing popularity of e-commerce and online beauty retailers, consumers now have greater accessibility to a wide range of nail polish options. Online platforms provide convenience, extensive product information, and user reviews, influencing purchase decisions and driving market growth. The North American nail polish market can be segmented based on price into the following categories such as Mass Market/Low-End segment includes affordable nail polish brands that cater to budget-conscious consumers. These products are often available at drugstores, supermarkets, and discount retailers. The prices typically range from $1 to $5 per bottle. In addition, Mid-Range segment consists of nail polish brands that offer a balance between affordability and quality. These products are available at various retail outlets, including beauty supply stores and department stores. Prices in this segment usually range from $5 to $15 per bottle. Furthermore, the premium or high-end segment includes luxury and high-quality nail polish brands. These products are often associated with established and prestigious beauty brands and are available at upscale retailers and specialty beauty stores. Prices in this segment can range from $15 to $50 or more per bottle. Specialty/Indie Brands segment encompasses niche and indie nail polish brands that offer unique colors, finishes, and limited-edition collections. Prices in this segment vary widely depending on the brand and product, ranging from $5 to $30 or more per bottle. In North America, there is an evolving trend nail-related services such as nail extensions are services that add length and enhance the appearance of natural nails. Techniques like acrylic, gel, or dip powder are used to create longer and stronger nails. Extensions can be customized with different shapes, designs, and finishes to achieve desired results. Nail technicians use various techniques like hand-painting, stamping, or applying decals and embellishments to create unique and eye-catching nail designs. Nail repair services are available for individuals with damaged or broken nails. Nail technicians can fix cracks, splits, or breaks using techniques like nail wraps, silk or fiberglass overlays, or repairs with acrylic or gel. Also, Nail salons and spas often provide specialized treatments to address specific nail concerns. These treatments may include nail strengthening, hydrating or nourishing treatments, cuticle care, and nail conditioning to promote healthier nails. Nail salons and spas often provide specialized treatments to address specific nail concerns. These treatments may include nail strengthening, hydrating or nourishing treatments, cuticle care, and nail conditioning to promote healthier nails. Recent Developments Some well-known companies of nail polish in North American region are as follow: • OPI is a prominent nail polish brand known for its extensive color range and high-quality formulas. In the past, OPI has collaborated with popular celebrities, brands, and franchises to create limited edition collections. They have also been involved in various social and charitable initiatives, raising awareness and funds for causes like breast cancer research. • Essie is another leading nail polish brand with a wide range of shades and finishes. Over the years, Essie has collaborated with fashion designers and influencers to create exclusive nail polish collections. They have also introduced innovative formulas and nail care products to cater to different nail concerns. • Sally Hansen is a well-known brand that offers a diverse range of nail polish shades and nail care products. The brand has introduced several innovative technologies, such as gel-like formulas and quick-drying polishes. They have also collaborated with nail artists and influencers to create trend-setting collections. • Revlon is a renowned beauty brand that includes a range of nail polishes in its product lineup. They have released numerous collections inspired by fashion trends and seasonal themes. Revlon has also focused on providing long-lasting wear and innovative nail color finishes. • Zoya is a popular nail polish brand known for its "Big 10 Free" formula, which excludes ten potentially harmful ingredients. The brand has a wide range of shades and finishes and is committed to providing safe and high-quality nail polishes. They have also collaborated with nail artists and bloggers for special collections and limited editions. Considered in this report • Geography: North America • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • North America Nail Polish Market with its value and forecast along with its segments • Country-wise Personal Protective Equipment market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report: • United States • Canada • Mexico By Product Type • Liquid • Gel By Finish • Glossy • Matte • Glitter • Satin • Others By Price Range • Mass • Premium By Distribution Channel • Speciality Stores • Brand Outlet • Online Channel • Convenience Store • Other Stores (Salon) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Nail polish industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.