Italy Automotive Motors Market Research Report, 2030

The Italian automotive motors market is undergoing a profound transformation, significantly shaped by the accelerating shift towards vehicle electrification, increasing automation and smart features, and a growing emphasis on sustainability. The accelerating shift to electrification is a critical driver for the Italian automotive motors market. While Italy's Battery Electric Vehicle BEV market share currently lags behind the EU average, there is a clear push for increased adoption through government incentives, albeit undergoing strategic shifts. The focus is moving from direct consumer subsidies to supporting domestic EV production and infrastructure development, which will fundamentally shift motor demand towards powerful traction motors for BEVs and Plug-in Hybrid Electric Vehicles PHEVs. Beyond propulsion, EVs create substantial demand for numerous auxiliary motors vital for functions such as battery thermal management, electric air conditioning compressors, and sophisticated braking systems, all crucial for optimizing range and performance in electric vehicles. Features like power windows, power seats, automatic climate control, panoramic sunroofs, and powered tailgates all necessitate dedicated small motors for precise and reliable operation, enhancing the user experience. Crucially, safety systems such as electric power steering, anti-lock braking systems, electronic stability control, automatic emergency braking, and adaptive cruise control heavily rely on electric motors for their functionality. Italian research and development are exploring new magnetic materials, advanced windings, and high-temperature insulation to enhance motor performance, durability, and enable miniaturization. The rise of smart and connected motors, integrated with IoT capabilities, is enabling real-time diagnostics and predictive maintenance, enhancing reliability and efficiency. According to the research report, "Italy Automotive Motors Market Research Report, 2030," published by Actual Market Research, the Italy Automotive Motors market is anticipated to add to more than USD 270 Million by 2025–30. The accelerating shift to electrification is a critical driver for the Italian automotive motors market. While Italy's Battery Electric Vehicle BEV market share currently lags behind the EU average, there is a clear push for increased adoption through government incentives, albeit undergoing strategic shifts. The focus is moving from direct consumer subsidies to supporting domestic EV production and infrastructure development, which will fundamentally shift motor demand towards powerful traction motors for BEVs and Plug-in Hybrid Electric Vehicles PHEVs. The increasing automation and smart features within vehicles are also significantly influencing motor demand in the Italian market. Modern Italian vehicles are increasingly equipped with advanced driver-assistance systems ADAS and comfort features that rely heavily on electric motors. Features like power windows, power seats, automatic climate control, panoramic sunroofs, and powered tailgates all necessitate dedicated small motors for precise and reliable operation, enhancing the user experience. Safety systems such as electric power steering, anti-lock braking systems, electronic stability control, automatic emergency braking, and adaptive cruise control heavily rely on electric motors for their functionality. Developments in motor technologies are central to this evolution, with a strong focus on energy-efficient motors to reduce overall energy consumption, essential for meeting stricter fuel economy regulations and sustainability goals. Italian research and development are exploring new magnetic materials, advanced windings, and high-temperature insulation to enhance motor performance, durability, and enable miniaturization. The rise of smart and connected motors, integrated with IoT capabilities, is enabling real-time diagnostics and predictive maintenance, enhancing reliability and efficiency.

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Brushed DC Motors continue to be present in the Italian automotive market, though their role is gradually diminishing. They are typically found in less demanding, cost-sensitive applications within both new and older vehicles, such as basic power window mechanisms, simple seat adjusters, and some older or simpler ventilation fans. Their straightforward design and lower manufacturing cost make them suitable for functions where high precision or extreme efficiency is not the primary requirement. Brushless DC Motors are increasingly becoming the preferred choice across a wide range of applications in the Italian automotive sector. Their inherent advantages of higher efficiency, longer lifespan, reduced noise, and a better power-to-size ratio are highly valued by Italian manufacturers who prioritize performance, fuel economy, and premium vehicle characteristics. These motors are extensively used in modern Italian vehicles for functions like advanced climate control blowers, electronic power steering systems, sophisticated fuel pumps, engine cooling fans, and, critically, in various actuators for advanced driver-assistance systems. Stepper Motors are highly regarded in the Italian automotive market for applications demanding precise, incremental movements and accurate positioning. They are crucial where exact control over angular displacement is required, without the need for complex feedback loops. Common applications in Italian vehicles include headlight beam adjustments for adaptive lighting systems, precise control of air vents in sophisticated HVAC systems, and controlling fuel injection metering in advanced engine management, particularly in performance-oriented internal combustion engines that still play a significant role in Italy's automotive identity. Traction Motors represent the most significant growth segment in the Italian automotive market, directly driven by the country's strategic push towards electric and hybrid vehicles. While Italy's EV adoption has been somewhat slower than some other major European nations, government incentives and evolving regulations are steadily accelerating the shift. The Electric Vehicle segment in Italy, encompassing Battery Electric Vehicles BEVs and Plug-in Hybrid Electric Vehicles PHEVs, is a significant, albeit challenging, growth area for the automotive motors market. While Italy's BEV market share has historically lagged behind major European counterparts like Germany and France, recent data indicates a push for increased adoption, with significant growth seen in early 2025, particularly in more affordable segments. The Italian government has implemented various incentives to promote EV adoption, though their effectiveness and consistency have sometimes been debated, impacting consumer confidence. The ongoing development of fast-charging infrastructure, though still facing regional disparities, is also critical as its expansion will directly influence the speed of EV adoption and thus the demand for traction motors in Italy. The Non-Electric Vehicle segment, primarily comprising gasoline and diesel Internal Combustion Engine ICE vehicles, continues to represent a substantial, though rapidly declining, and portion of the Italian automotive market. Italy has a large and aging vehicle parc, meaning there's a continuous need for maintenance and replacement parts for these traditional vehicles. While sales volumes for new petrol and diesel cars are experiencing a downward trend in Italy due to environmental regulations and evolving consumer preferences, they still contribute significantly to the overall automotive motors market. This includes motors for traditional applications such as power windows, electric power steering, fuel pumps, engine cooling fans, windshield wipers, and anti-lock braking systems. The growth of hybrid vehicles, including mild hybrids, has been particularly strong in Italy, often outperforming pure petrol and diesel sales, indicating a preference for transitional technologies that still incorporate various electric motors to enhance efficiency and reduce emissions. The HVAC Heating, Ventilation, and Air Conditioning segment is crucial in the Italian automotive market, driven by consumer demand for comfortable and efficient cabin environments, and the critical need for thermal management in electric vehicles. Motors in this application are essential for powering cabin blowers, precisely controlling air distribution flaps in multi-zone climate control systems, and driving electric compressors for air conditioning. With the increasing adoption of electric vehicles in Italy, efficient HVAC motors are paramount for minimizing energy consumption and extending battery range. Italian manufacturers, including those producing premium brands, are increasingly integrating energy-efficient brushless DC motors into HVAC systems to meet both consumer expectations and European energy efficiency regulations. The Engine application segment, while experiencing a transformative shift due to Italy's efforts towards decarbonization, still accounts for a substantial demand for motors. In traditional gasoline and diesel internal combustion engines, motors are vital for systems such as fuel pumps ensuring precise fuel delivery, engine cooling fans managing thermal loads, and various actuators for variable valve timing and turbocharger control that optimize performance and emissions. The Safety and Security application segment holds paramount importance in the Italian automotive market, driven by stringent national and European safety regulations and a strong emphasis on driver and passenger protection. Motors in this category are indispensable for critical active safety systems such as electric power steering EPS, anti-lock braking systems ABS, and electronic stability control ESC, where precise and rapid actuation is crucial for accident prevention.

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Nikita Jabrela

Business Development Manager

The OEM channel in Italy involves the direct supply of motors to vehicle manufacturers like Stellantis for integration into new vehicles during their assembly. This segment is characterized by high volume contracts, precise technical specifications, and collaborative relationships between motor suppliers and automakers. The increasing focus on electrification, despite a somewhat slower initial uptake compared to some other European nations, is a critical driver within this channel. Italian OEMs are expanding their electric and hybrid vehicle offerings, which directly translates to a surge in demand for sophisticated traction motors and a multitude of auxiliary motors for new EV platforms. These include motors for electric power steering, battery thermal management systems, electric braking, and advanced climate control, all of which must meet stringent performance and efficiency targets to optimize range and overall vehicle efficiency. The Aftermarket channel in Italy addresses the demand for motors required for replacement, repair, and upgrades of vehicles already in circulation. This segment is significantly influenced by the substantial size and relatively high average age of the Italian vehicle parc, which currently boasts a considerable number of older vehicles. This large existing fleet ensures a consistent, albeit evolving, demand for traditional automotive motors for components such as power windows, windshield wipers, cooling fans, and fuel pumps in internal combustion engine vehicles. The aftermarket also includes motors for advanced safety and convenience features that are becoming standard in modern cars, regardless of powertrain type. As vehicles age, components naturally wear out, driving a continuous need for replacements. Considered in this report • Historic Year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecast year: 2030 Aspects covered in this report • Automotive Motors Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Motor Type • Brushed DC Motor • Brushless DC Motor • Stepper Motor • Traction Motor By Vehicle Type • Electric Vehicle • Non-electric Vehicle By APPLICATION • HVAC • Engine • Safety and Security • Others By Sales Channel • OEM • Aftermarket The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.