India Point of Use Water Treatment System Market Research Report, 2030

In response to India's complicated water quality and access problems, point-of-use (POU) water treatment systems have advanced from simple rural uses to sophisticated urban solutions, which is a notable advancement. Initially, rural India struggled with a variety of problems, including erratic municipal supply and groundwater contamination by fluoride, arsenic, and biological pollutants. Traditional boiling and cloth filtration were prevalent but insufficient in these regions. The advent of point-of-use (POU) systems, beginning with basic gravity-fed devices and ceramic filters, represented a key turning point in the provision of safer drinking water right at the household level. The national clean water programs in India, like the Jal Jeevan Mission, emphasize the objectives of ensuring universal access to safe drinking water and minimizing reliance on bottled water or extensive purification infrastructure. POU systems provide a decentralized and affordable means to guarantee safe drinking water in both urban and rural homes. Particularly in places where piped water is either not available or where it cannot be relied upon for safe drinking, these systems are essential. Initially, obstacles to the adoption of POUs included cost, access to electricity, and knowledge. However, innovations like solar-powered purifiers, non-electric filters, and affordable ultrafiltration devices have helped break through these barriers. Models priced under $2,000, which eliminate major pollutants without requiring ongoing electricity expenditures, have proven to be both affordable and effective for Indian consumers, particularly in price-sensitive markets. The market has been driven by a surge in innovation from Indian startups and businesses such as Tata Swach, Eureka Forbes, Kent RO, and Livpure. By combining affordability with local production and distribution networks, these businesses introduced models that are specifically designed to meet Indian water conditions. Their R&D initiatives resulted in the creation of hybrid systems that combine RO, UV, and UF technologies, increasing the availability of clean water throughout all socioeconomic strata. According to the research report, "India Point of Use Water Treatment System Market Research Report, 2030," published by Actual Market Research, the India Point of Use Water Treatment System market is anticipated to grow at more than 11.86% CAGR from 2025 to 2030. A combination of demographic, infrastructural, and political variables are responsible for this increase. Water purification systems have become more accessible to middle- and lower-income families, particularly in rural and semi-urban regions, due to their increasing affordability. Additionally, the demand for efficient household water treatment options is still driven by persistent water quality problems like high TDS concentrations, microbial contamination, and heavy metal presence. Government initiatives such as the Jal Jeevan Mission and Swachh Bharat Abhiyan that seek to guarantee safe water access are essential market drivers of rural expansion. These initiatives have increased understanding and established the infrastructure necessary to support decentralized approaches, such as point-of-use (POU) systems. In areas where municipal treatment is unreliable or inconsistent, Indian consumers are growing more aware of the importance of independent water safety. Recent advancements in technology have hastened adoption even more. Solar-powered purifiers for off-grid rural towns and IoT-enabled smart point-of-use (POU) systems that monitor filter life, water consumption, and water quality in real-time are being introduced by startups and established players alike, improving convenience and transparency for city dwellers. The Indian market offers a wide variety of devices, including RO, UV, UF, and gravity-based filters, from well-known domestic brands like Eureka Forbes (Aquaguard), Kent RO, Tata Swach, HUL Pureit, and Livpure. By focusing on particular customer demands, such as non-electric models for communities or little reverse osmosis systems for little city kitchens, these businesses set themselves apart.

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Due to the health risks posed by high Total Dissolved Solids (TDS) from groundwater and industrial waste, Reverse Osmosis (RO) systems are frequently utilized in urban households. RO employs a semipermeable membrane to eliminate up to 99% of dissolved salts, heavy metals, and pathogens, making it perfect for locations where the water is brackish or chemically contaminated. Nevertheless, it frequently leads to water waste, which is a problem in places where water is scarce. Another common approach, especially in urban areas where bacterial contamination is a major problem but TDS levels are within acceptable bounds, is ultraviolet (UV) purification. UV devices use high-frequency UV radiation to kill microorganisms without adding chemicals or changing the flavor, providing a space-saving and energy-efficient solution for city dwellers. There are several uses for Activated Carbon Filters in both metropolitan and semi-urban areas. These filters mostly target chlorine, organic molecules, and odors, improving flavor and scent. They are frequently included as pre-filters in multi-stage devices or marketed as standalone filters for low-risk water sources, such as tap water from cities. By employing membrane-based filtration that doesn't require electricity, ultrafiltration (UF) bridges the gap between UV and RO by eliminating bacteria, viruses, and particulates while preserving vital minerals. Because of this, UF systems are ideal for rural and semi-urban regions where electricity is unreliable, providing a secure, non-electric means of addressing biological contamination. Technologies like ceramic filters and distillation have a specialized but significant function under the category of others. Distillation, which is energy-intensive, yields ultra-pure water for laboratory or medical applications, while ceramic filters are inexpensive, gravity-based devices perfect for rural homes. These technologies work together to give the Indian point-of-use water treatment market the ability to cater to a diverse range of consumers, taking into consideration lifestyle requirements, water quality, and affordability. There is a wide variety of water treatment equipment available in India's point-of-use (POU) market, each tailored to specific customer demands according to their living environment, lifestyle, and water quality. The most well-known are countertop units, which are frequently found in middle-income homes. These devices are simple to set up next to the sink and often include technologies like RO, UV, and activated carbon. Families who value both performance and usability choose them because of their visibility and accessibility. In the higher-end metropolitan areas, under-the-sink systems are becoming more popular. These concealed units are frequently used in modular kitchens because they provide high-flow filtration and save counter space. They typically consist of multi-stage systems (RO+UV+UF) that attract health-conscious consumers who want a flawless integration with their kitchen plumbing without sacrificing aesthetics. Small, affordable devices that connect straight to kitchen faucets are called faucet-mounted filters. These are perfect for renters, singles, or nuclear families who want simple filtration, such as chlorine, silt, and the removal of minor pathogens, without having to go through a complex installation process. Because of their mobility and low cost, they are particularly well-liked in metropolitan cities with dependable municipal water systems. Young professionals and small families in Tier-1 and Tier-2 towns frequently utilize pitcher filters. These gravity-based appliances use activated carbon or ion exchange resins to eliminate heavy metals, chlorine, and odors. They don't require electricity and are ideal for short-term or portable applications, like in dorms, PG, or compact apartments. Devices like gravity-fed purifiers, bottle filters, and portable UV pens meet niche markets under the others category. Gravity-fed devices are especially useful in remote or off-grid areas where access to electricity and pressurized water is inconsistent. Travelers and outdoor enthusiasts are increasingly using portable units and filtered water bottles because they provide purification while on the go. The market is dominated by the residential sector, which is fueled by increased health consciousness, growing mistrust in municipal water sources, and an increase in waterborne illnesses. To address chemical contamination, microbial presence, and disagreeable taste or odor in tap water, urban families especially those living in large metropolitan areas depend significantly on multi-stage purification systems like RO+UV or RO+UF. Gravity-based and non-electric filters are commonly utilized in rural and semi-urban regions, particularly in locations where piped water is not available and there is an unreliable power source. The growing number of nuclear families and increasing disposable incomes have contributed to an increase in demand for small, kitchen-friendly gadgets. Families now seek devices that are easy to use, have digital displays, have intelligent features, and require minimal upkeep. In addition, Indian consumers are giving water purifiers more importance as essential appliances, on par with refrigerators and washing machines, as water pollution becomes more apparent through local news and official statistics. On the other hand, the demand for consistently safe drinking water is crucial in the commercial sector, which is growing in industries like healthcare, education, hospitality, and offices. To comply with hygiene standards and customer expectations, hotels and restaurants are implementing centralized and under-the-sink RO systems. Modern filtration systems are employed in hospitals and clinics for both drinking water and sterilization purposes. In many states, schools and universities are required to provide students with clean drinking water, which improves infrastructure in the educational industry. New users of tiny POU units are coworking facilities and small businesses, notably those in Tier-2 and Tier-3 cities. In accordance with the objectives of cost-effectiveness and sustainability, this industry is also becoming more and more popular for bottle-less water coolers and dispensers that include integrated filtration.

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Nikita Jabrela

Business Development Manager

Considered in this report • Historic Year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecast year: 2030 Aspects covered in this report • Point of Use Water Treatment System Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Technology • Reverse Osmosis (RO) – Advanced filtration • Ultraviolet (UV) Purification • Activated Carbon Filters • Ultrafiltration (UF) • Others (Ceramic filters, Distillation)

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By Device Type • Countertop • Under-the-Sink Systems • Faucet-Mounted Filters • Pitcher Filters • Others (bottle filters, gravity-fed, portable units) By End-User • Residential • Commercial The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.