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Australia Laptop Market Research Report, 2029

Australia Laptop Market Research Report, 2029

Actual Market Research 31-01-2024 70 Pages Figures : 7 Tables : 25 Region : Asia-Pacific Country : Australia Category : Consumer Goods & Services Appliances & Equipment

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Australia saw the introduction of bulky, costly portable computers that were limited to enterprises and hobbyists. In 1983, the Australian-designed 16-bit laptop Dulmont Magnum made its debut, opening the door for subsequent homegrown innovation. Sales of laptops increased dramatically in the 1990s as a result of advancing technology and declining prices. Sales of laptops briefly decreased after the dot-com bubble burst in the early 2000s, but they swiftly resumed their previous position in the market. Technological developments, shifting consumer preferences, and external influences like the pandemic have influenced the market's trajectory. Adaptability, creativity, and catering to different customer needs remain vital for success in the ever-evolving Australian laptop industry. Australia is seeing a rise in the popularity of gaming laptops as a result of the expansion of eSports and the accessibility of high-performance gaming laptops. Australia is seeing a rise in the popularity of thin and light laptops as customers want more portable electronics. The need for computers that are made sustainably and ethically is being driven by Australian customers' growing concerns about sustainability. With a variety of models to suit different customer needs, Apple, Dell, and HP are the market leaders. On the other hand, new brands are becoming more and more competitive. The COVID-19 pandemic increased demand for computers at all price points by hastening their necessity in both household and educational settings. Even as some people go back to their traditional jobs, this trend persists. New opportunities for laptop usage are created by government programs and the increasing digital adoption in a variety of industries, including healthcare, education, and business, expanding the market outside conventional segments. The need for adaptable laptops with characteristics like long battery life and mobile connectivity that can be used in a variety of settings is growing due to the popularity of remote and flexible work arrangements. According to the research report "Australia Laptop Market Research Report, 2029," published by Actual Market Research, the Australia Laptop Market is expected grow with more than CAGR of 7% 2024-2029. Australians are known for their strong brand loyalty; they prefer well-known domestic companies like ASUS and Acer over well-known foreign brands like Apple, Dell, and HP. The dynamics of the market are impacted by this. Consumer selections are influenced by high standards for after-sale support and customer service. It is preferable to use reputable brands with strong after-sale assistance. Even in more cheap categories, quality and longevity are highly valued by Australians. Laptops with sturdy construction and dependable parts are appreciated. Demand for environmentally friendly and ethically produced laptops is also being driven by customer concerns about sustainability and ethical sourcing. Australians place a high importance on living mobile lives and using public transportation, which fuels demand for computers that are light and connected. Popular models have good Wi-Fi and cellular options and are lightweight and thin. The need for laptops with high-quality screens and audio for comfortable video viewing is being driven by the growing popularity of streaming services and online entertainment. This is true for all price ranges. Senior-friendly laptops with bigger screens and accessibility features are in high demand due to Australia's aging population, which generates a market segment with unique demands. The majority of laptop manufacturers have official websites where customers can locate and download the most recent drivers for the models of laptops they specifically own. Acer, ASUS, Dell, Lenovo, HP, and other companies are some examples. Go to the official help page on the manufacturer's website for the model of laptop you own. Based on by type the market can be categorized by traditional, 2-in1 laptop. In comparison to newer, more specialized versions, traditional laptops frequently offer a reasonable blend of performance, functionality, and pricing. Customers on a tight budget or who don't require the newest and best technology for daily chores will find this very appealing. In contrast to slimmer computers, traditional laptops are often constructed with stronger materials and fewer moving parts. This increases their durability and reduces their likelihood of breaking, which is beneficial for professionals, corporations, and students who require dependable workhorses. Based on by application the market can be categorized by personal, business, gaming, others. Robust security measures and software compatibility are standard on business laptops, which are essential for data security, communication, and teamwork with clients and coworkers. Businesses need more sophisticated software for jobs like financial modeling, data analysis, and design work. To meet these demands, laptops with strong CPUs, lots of RAM, and dedicated graphics cards are needed. Businesses understand the need of investing in high-performance laptops that enable staff to be productive and mobile in the face of growing competition and an emphasis on efficiency. Based on By screen size the market can be categorized by Up to 10.9" Inch, 11" to 12.9" Inch, 13" to 14.9" Inch, 15.0" to 16.9" Inch, More than 17" Inch. In the Australian laptop market, there is, in fact, a spike in popularity for the 15.0" to 16.9" inch sector. Whether it's for professional presentations, online education, video conferences, or just casual browsing and leisure, this size range adapts to a variety of purposes with ease. Because of its adaptability, larger spectrums of Australian consumers use it. Australians frequently use public transportation to get about, so having a portable laptop is essential. This section fits into this lifestyle well by providing a decent mix between portability and screen size. Based on by price the market can be categorized by up to USD 500, USD501 to USD 1000, USD 1001 to USD 1500, USD 1501 to USD 2000, above USD 2001. Performance and cost are frequently well-balanced in laptops priced between USD 501 and USD 1000. Customers looking for budget-friendly laptops for general use, multimedia, and even light gaming may discover that this market fits their demands. More people have disposable income to spend on consumer gadgets like laptops as the middle class grows globally. This group is well-served by this part. Particularly in developing nations where disposable incomes are increasing, this is crucial. Considered in this report: • Geography: Australia • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report: • Australia Laptop market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type: • Traditional • 2-in1 laptop By application: • Personal • Business • Gaming • Others • Personal By screen size: • Up to 10.9" Inch • 11" to 12.9" Inch • 13" to 14.9" Inch • 15.0" to 16.9" Inch • More than 17" Inch By price: • Up to USD 500 • USD 501 to USD 1000 • USD 1001 to USD 1500 • USD 1501 to USD 2000 • Above USD 2001 The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Laptop industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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