Australia Hair Growth Supplement and Treatment Market Research Report, 2030

Australia’s hair growth supplement and treatment market has experienced significant growth fueled by rising consumer focus on health, wellness, and natural beauty solutions suited to the country’s unique environmental conditions. Traditionally, Australians relied on natural remedies and topical oils derived from native plants such as tea tree and eucalyptus to maintain scalp health. However, increasing exposure to intense UV radiation, coastal humidity, and environmental pollutants has led to higher incidences of hair thinning and scalp damage. This has prompted a shift toward scientifically formulated supplements and treatments that address nutrient deficiencies and protect hair follicles from oxidative stress. Since the early 2010s, the market has expanded to include a variety of products such as biotin and collagen supplements, herbal extracts like saw palmetto, and topical formulations containing minoxidil and caffeine. The primary consumer base consists of men and women aged 25 to 55, with higher demand observed in metropolitan regions such as Sydney, Melbourne, and Brisbane, where lifestyle stress and pollution levels contribute to hair concerns. Hair growth supplements function by delivering essential vitamins, minerals, and antioxidants that support hair follicle regeneration and keratin synthesis, while topical treatments improve scalp blood flow and reduce inflammation. These products result in decreased hair loss, enhanced hair strength, and healthier scalp conditions when used consistently. Australian companies focus heavily on integrating native botanical ingredients and ensuring product formulations align with the country’s stringent cosmetic and therapeutic regulations. According to the research report "Australia Hair Growth Supplement and Treatment Market Research Report, 2030," published by Actual Market Research, the Australia Hair Growth Supplement and Treatment market is expected to reach a market size of more than USD 380 Million by 2030. Growth in Australia’s hair growth supplement and treatment market is driven by increasing consumer health consciousness, a rising aging population concerned with hair thinning, and strong demand for clean, natural, and ethically produced products. The growing trend of self-care and grooming among both men and women encourages adoption of multi-step hair care regimens combining supplements, serums, and scalp treatments for comprehensive hair wellness. Recent market developments include the introduction of personalized hair health plans using AI-powered scalp diagnostics, reflecting Australia’s rapidly advancing digital health sector. Major players such as Blackmores, Swisse, and Ethical Nutrients offer high-quality supplements rich in biotin, zinc, and collagen, often fortified with native plant extracts for added benefits. Global brands like Rogaine (minoxidil) and Nutrafol are also prominent in the market, providing clinically tested topical and oral treatments. Opportunities exist in expanding product lines tailored for diverse hair types reflective of Australia’s multicultural population and increasing distribution through e-commerce channels to reach regional consumers. Compliance with regulations from the Therapeutic Goods Administration (TGA) and the Australian Competition and Consumer Commission (ACCC) ensures product safety, efficacy, and truthful advertising, which enhances consumer trust and market credibility. Current trends include demand for vegan, gluten-free, and non-GMO hair supplements, increased interest in scalp detoxification products, and the popularity of multifunctional treatments combining anti-aging and hair growth benefits.

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Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globally

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In Australia, Pharmaceutical treatments such as minoxidil solutions and oral finasteride remain popular, particularly among men experiencing androgenetic alopecia. These products are widely available via over-the-counter channels and general practitioners, with many consumers favoring clinically validated results. However, a growing health and wellness movement in Australia has significantly boosted the popularity of oral supplements based on natural and bioavailable ingredients. Products containing biotin, zinc, marine collagen, saw palmetto, and silica are increasingly sought after, often marketed under the "beauty-from-within" concept. Many Australian consumers prefer holistic, low-risk approaches, making natural supplements an appealing choice for those addressing hair thinning or breakage due to lifestyle stress, poor diet, or environmental exposure. The country’s clean beauty culture strongly influences product preferences, favoring vegan, cruelty-free, and sustainably sourced supplements. Herbal blends incorporating ingredients like horsetail extract, bamboo silica, and ashwagandha are also gaining traction, particularly among younger women seeking preventative care. Furthermore, locally produced supplements that align with Australian natural health regulations are particularly trusted by the public. While pharmaceuticals continue to hold ground for targeted hair loss, the broader trend in the market is toward nutraceuticals and integrated wellness solutions. This shift is further supported by Australia's strong naturopathy sector, where professionals often recommend oral supplements as part of a full-body health regime. Australian men traditionally rely on pharmaceutical treatments like minoxidil and finasteride to manage hair thinning, especially those experiencing hereditary baldness in their 30s and 40s. These products are generally viewed as effective, and their use is normalized within Australia’s male grooming culture, which has expanded in recent years through the influence of fitness, wellness, and self-care narratives. Younger men are also adopting oral supplements with DHT blockers and nutrient blends, incorporating them into broader wellness regimens that may include gym supplements and skincare routines. Men appreciate discretion and functionality, often favoring solutions that offer convenience and clinical backing. In contrast, Australian women engage with hair health in a more holistic and preventive way, often using supplements not only to address hair fall or thinning but also to support broader beauty goals like glowing skin and strong nails. Popular supplements among women include those containing marine collagen, Vitamin C, iron, and B-complex blends, especially to counteract hair thinning linked to postpartum changes, stress, or nutrient deficiencies. Many women also favor plant-based formulations and clean-label brands that align with Australia’s strong ethical consumer culture. Social media, beauty influencers, and wellness blogs significantly shape female purchasing behavior, encouraging the adoption of supplement routines that promise long-term improvements in hair texture and volume. Topical treatments such as scalp serums and botanical oils are frequently used in combination with oral products. Brick-and-mortar pharmacies such as Chemist Warehouse and Priceline remain key distribution points, especially for pharmaceutical options and general hair health supplements. These pharmacies are trusted institutions in the Australian market, offering professional advice and a wide selection of products with therapeutic claims. Supermarkets like Woolworths and Coles also carry a basic range of oral hair supplements, catering to budget-conscious consumers or those seeking convenience during routine grocery shopping. Specialty wellness stores, including health food outlets and organic retailers, are influential in the natural supplement space. These stores appeal to consumers who prioritize plant-based, ethically sourced, and local brands. Additionally, naturopathic clinics and integrative health centers often sell in-house or practitioner-recommended supplements, particularly in suburban and regional areas where natural health is part of everyday life. The online channel, however, plays a particularly dominant role in shaping purchasing behavior. Australians are active online shoppers, and platforms like Amazon Australia, iHerb, and local wellness-focused e-commerce sites see strong demand for both local and international brands. Direct-to-consumer websites also thrive, especially those offering subscription plans or bundles customized to specific hair concerns. Influencer marketing, especially on Instagram and TikTok, drives significant traffic to online retailers, as does educational content from dermatologists and naturopaths. Furthermore, the use of telehealth services has allowed more Australians to access prescriptions for pharmaceutical treatments conveniently, further integrating online and clinical channels.

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Nikita Jabrela

Business Development Manager

Considered in this report • Historic Year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecast year: 2030 Aspects covered in this report • Hair Growth Supplement and Treatment Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Pharmaceuticals • Supplements

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By Gender • Male • Female By Distribution Channel • Hypermarkets/Supermarkets • Specialty Stores • Online Pharmacies • Drug & Pharma Stores The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.