Australia E-Bike Market Research Report, 2027

E-bike sales surge with their popularity among Australians, but non-street legal e-bikes and a lack of safe cycle way threaten the otherwise booming industry. The number of imports has tripled over the years and is growing faster as compared to other bikes. There are over 50 brands in the Australian bicycle market to choose from. The fast rise in adoption can be attributed to low GHG emissions, an easy way to travel, overcoming traffic congestion and exercise. It is far off when compared to the European markets, as it lacks infrastructure and has outdated regulations. This leads to road accidents across the country as inexperienced people also make their way through the busy streets. However, the Australian Vehicle Standards brought the law into action in 2012, making e-bikes legal with a pedal-assisted battery of not more than 250 watts and a maximum speed to be followed of 25 km/h. Due to loopholes in the system, many imports of illegal e-bikes are made to follow, which results in accidents frequently due to high speeds. The police cannot make out the difference between whether it is a legal one or not.

According to the report titled "Australia Electric Bicycle (E-Bikes) Market Research Report, 2027" published by Actual Market Research (ActualMR), the E-bike market is expected to grow over 10% in terms of volume during the forecast period. The average selling price of an e-bike in Australia in 2020 was AUS $1702. The Pedal Assist Class 1 type was preferred in Australia. Australians mostly use these electric bikes to commute daily or for trekking around in the mountains. Lithium-ion battery-powered e-bikes have the most market share.

E-bike-led tourism is also gaining popularity among locals and travellers alike. Sydney Harbour Bike Tours and the Highlands E-bikes are a great way to travel in the Southern Highlands. It is compulsory to wear a helmet while riding an e-bike. Also, rear and front lights must be present on an e-bike, and e-bikes are not allowed to ride over footpaths in Australia. With the growing popularity of e-bikes comes a slew of risks.There are a number of cases in Australia where e-bikes are modified or tempered with to increase their speed limit to 100 km/h. This results in risky riding and fatal accidents on the roads. Bicycle Industries Australia (BIA) is now lobbying federal and state governments to review the regulations.

The Australian market is relatively small in terms of population compared to other large markets, but is highly-lucrative in nature due to the stability of its economy, high output, and sales of over 1.2 million bikes per year. Entering the market and facing the existing competition will have a moderate-to-high level of difficulty due to the availability of other brands already filling the niche. The most popular e-bike brands in Australia are Dyson Bikes, Enduro Bikes, Dillinger Bikes, Diamond Back Bikes, Dost, Dream, Bosh, and Add-E. The leader of sales in affordable e-bikes is Dyson, which has existed in the Australian market for over 30 years and possesses a solid network of suppliers, repair shops, production facilities, and a powerful brand name.

COVID-19's Impact: 

The number of e-bikes increased during the pandemic to remain socially distanced from other people and avoid crowded public transport systems. Because food deliveries increase during this time, they chose a more cost-effective mode of transportation to reduce their gas expenses. Electric bikes have been one of those lucky industries that have benefited from COVID. As a whole, it has had strong demand for the last two years, and it seems like that demand is continuing to rise. As the public transit systems were shut down, e-bikes saw a rise in buying trends. However, battery thefts saw a rise as unemployed people turned to easy money-making.

Considered in the Report
• Geography: Australia
• Base year: 2021
• Historical year: 2016
• Forecasted year: 2027

Aspects covered in this report
• Australia E-bike market with its value, volume and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Propulsion Type
• Pedal Assist
• Throttle

By Class Type
• Class 1: Pedal Assist
• Class 2: Throttle on Demand
• Class 3: Speed Pedlec

By Application
• City/Urban
• Trekking (E-mountain Bikes/e-MTB)
• Cargo
• Others (Speed e-bikes, Foldable, Fat Bicycle)

By Battery Type
• Lithium-ion Battery
• Lead-acid Battery
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning. Post this we have started doing primary calls to industry people by equally segmenting in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. 

Intended audience 

This report can be useful to industry manufactures, consultants, Key vendors related to E-bike industry. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.