Argentina Mannequins Market Research Report, 2030

In Argentina's retail settings, mannequins became popular in the middle of the 20th century, especially in the thriving post-World War II period, when Buenos Aires rose to prominence as a fashion-forward capital in Latin America. In order to promote mannequins as display aids that mirrored European refinement, department stores such Harrods Buenos Aires and Gath & Chaves were essential. These early mannequins, which were frequently imported from France or Italy, were made to reflect elegance and grace in line with Argentina's European-influenced sense of style. With the growth of the Argentine economy throughout the 1950s and 1960s, mannequins started to show up in independent shops and in new malls. The growing number of malls like Galerías Pacífico and Shopping Sur has contributed to popularizing mannequins as a key component of retail marketing, particularly in upscale lifestyle and apparel businesses. The design of mannequins began to reflect the unique physique and fashion taste of Argentine consumers throughout this time. Argentina's fashion culture, which is greatly influenced by tango aesthetics and sophisticated urban attire, dictated how mannequins should be posed, how they should behave, and how garments should fit. As import restrictions and rising production costs spurred local innovation, domestic manufacturing gained popularity in the 1970s and 1980s. To meet local fashion demands while offering affordable and culturally relevant substitutes to European imports, businesses like Mannequin Design SA and smaller artisanal fabricators started creating fiberglass and plastic models. With the global trend towards e-commerce in the 21st century, the function of mannequins in Argentina's retail sector has changed. Although they are still utilized in brick-and-mortar stores for their visual effect, their prominence in certain areas has decreased due to virtual fitting technology and digital displays. According to the research report, "Argentina Mannequin Market Research Report, 2030," published by Actual Market Research, the Argentina Mannequin market is anticipated to add to more than USD 200 Million by 2025–30. Broader economic difficulties that affect retail investments and visual merchandising budgets are mirrored in this decline because of their proximity to ports and industrial hubs, major cities like Buenos Aires, Córdoba, and Rosario continue to dominate regional demand, serving as important retail and logistical centers. Mannequin usage continues to be driven by these towns, with their thick retail infrastructure and fashion-conscious clientele, especially in shopping malls and high-visibility storefronts. When it comes to market categories, the majority of the demand for mannequins is still in the mass retail sector, where price-conscious retailers look for affordable display options. Luxury merchants are responding to this trend by investing in high-quality mannequins that match their brand aesthetics. Fiberglass is still the material of choice for high-end displays, despite its increased fragility, because of its better finish and capacity to highlight elaborate patterns. In contrast, plastic mannequins, which are frequently made of polyethylene, are popular due to their affordability, lightness, and longevity, making them perfect for retail settings with high customer traffic. In Argentina, digital technology is becoming more and more important in mannequin design. Retailers are experimenting with virtual fitting rooms and augmented reality (AR), which let customers see how they would look in clothes without actually trying them on. These advancements meet the increasing need for convenience in the digital age in addition to improving the purchasing experience.

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From Palermo's high-end stores Female mannequins are used often in Buenos Aires's upscale malls to showcase seasonal collections, high-end apparel, and accessories, much like in Soho. In order to communicate brand narratives and consumer aspirations, Argentine fashion culture emphasizes elegance and femininity, leading merchants to employ extremely stylized female mannequins that frequently have lifelike facial features and elaborate positions. As menswear brands become more prominent in urban areas, male mannequins are becoming more important, even if they still make up a smaller proportion. Retailers such as Zara, Falabella, and local brands are growing their menswear presence, which is changing the conventional underrepresentation of the male demographic in visual presentations. Reflecting changing fashion and grooming trends among Argentinian males, there is a gradual shift from generic forms to models showcasing contemporary male silhouettes. Despite being specialized, children's mannequins play a vital role in department stores and retail businesses that cater to families. To create eye-catching and fun in-store displays, stores like Cheeky and Mimo & Co. invest in kid mannequins. The mannequins are frequently positioned in a dynamic way, reflecting the vivacity and diversity of children's clothing. Due to financial limitations and specific size needs, however, the manufacturing of children's mannequins in Argentina is still restricted, and many retailers depend on imports. The store model and target audience affect demand across all categories. In high-fashion and fast-fashion shops, female mannequins are the majority; male mannequins are gaining popularity in metropolitan and men's apparel-focused neighborhoods; and children's mannequins are still more practical. Fiberglass mannequins remain the industry's top choice, especially among high-end fashion retailers and global brands. Because of their durability, smooth surface, and flexibility in sculpting lifelike anatomical forms, they are perfect for Argentina's premium and luxury sectors. Fiberglass models are also preferred for their elegant appearance and greater resistance to long-term wear, making them ideal for flagship stores in bustling metropolitan areas like Recoleta and Puerto Madero. On the other hand, the mid- to low-tier retail sector, which includes provincial markets, outlet stores, and chain stores, uses a lot of plastic mannequins. Their light weight, low cost, and mobility make them valuable. Due to their cost-effectiveness and shorter replacement cycles, plastic mannequins are the preferred option for many local retailers in Argentina's inflation-prone economy. Although these models are less customizable, they work well for seasonal turnover displays and quick fashion. Advances in plastic molding technology in recent years have made it possible to produce more aesthetically pleasing designs at little additional cost. The "Others" category, which comprises items like foam, fabric-covered torsos, wood, and metal frames, is gradually gaining popularity, particularly in specialized retail models. In accordance with local design trends and environmental principles, eco-conscious and artisan businesses are utilizing mannequins made of recycled or sustainable materials. Independent designers and tailors in cities with strong fashion craftsmanship, such as Córdoba and Mendoza, frequently utilize dress forms wrapped in fabric. Avant-garde fashion stores feature minimalist and artistic exhibits using abstract mannequins made of metal or wood. Retailers are the biggest customer base, including everything from quick fashion stores to upscale Buenos Aires boutiques. Mannequins are used extensively in these stores for visual merchandising to communicate seasonal trends and brand identity. In high-end retail areas like Avenida Santa Fe and Palermo Soho, local and foreign apparel companies frequently use realistic fiberglass models of the entire body to entice customers. Beauticians, hair professionals, and cosmetologists in Argentina often use specialized mannequin heads or partial torsos to teach, exhibit, and hone their craft. These clients often look for mannequins with lifelike hair implantation or changeable features for use in beauty schools and salon demonstrations. Demand in this industry remains consistent, particularly in metropolitan areas, as Argentina has a burgeoning community of beauty academies and professional stylists. Mannequins are indispensable instruments used by fashion designers and studios, which include both well-known brands and up-and-coming artists, throughout the prototyping and presentation processes. Soft mannequins, half-body models, and dress forms are especially well-liked in design centers like Rosario and La Plata. These consumers use mannequins in the creative process for fittings and draping, placing a high value on functionality, flexibility, and personalization. Museum curators, theater costume departments, and educational facilities are included in the category known as the others. Mannequins are used in universities with fashion and textile programs for teaching and demonstration purposes. In the meantime, museums and cultural venues use them to tell stories visually and showcase historical attire.

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Nikita Jabrela

Business Development Manager

Considered in this report • Historic Year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecast year: 2030 Aspects covered in this report • Mannequins Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Female • Male • Children

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By Material • Fiberglass • Plastic • Others By End-user • Retailers • Beauticians, Hair Professionals, and Cosmetologists • Fashion Studios & Designers • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.