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From veggie burgers to plant-based meat alternatives: The green revolution in the global plant-based food industry, led by titans like Beyond Meat, Impossible Foods, And Oatly are transforming diets, mind-sets, and the future of food sustainability by cro
Jul, 31
2023

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From veggie burgers to plant-based meat alternatives: The green revolution in the global plant-based food industry, led by titans like Beyond Meat, Impossible Foods, And Oatly are transforming diets, mind-sets, and the future of food sustainability by cro

 

The plant-based food industry has experienced remarkable growth and transformation in recent years, emerging as a dynamic and influential sector within the global culinary landscape. With an increasing emphasis on sustainability, health-consciousness, and ethical considerations, the demand for plant-based alternatives has surged exponentially, transcending niche markets and capturing mainstream attention. The industry has witnessed an unprecedented proliferation of innovative plant-based products, ranging from meat substitutes and dairy alternatives to plant-derived snacks, beverages, and condiments. This paradigm shift in consumer preferences has not only revolutionized the way we eat but has also spurred substantial investments in research and development, fostering technological advancements and culinary breakthroughs. As the plant-based food industry continues to evolve and expand its reach, it plays an integral role in shaping the future of food, addressing pressing global challenges such as climate change, resource scarcity, and public health. The plant-based food industry stands as a testament to the growing consciousness surrounding environmental sustainability, animal welfare, and personal well-being. This multifaceted sector encompasses a diverse array of businesses, including food manufacturers, retailers, restaurants, and start-ups, all dedicated to offering innovative and enticing plant-based alternatives to traditional animal-derived products. As consumers become increasingly discerning about the origins and impact of their food choices, the plant-based food industry has responded with an impressive spectrum of offerings that mimic the taste, texture, and nutritional profiles of animal-based products, without the associated environmental and ethical concerns. Leveraging cutting-edge technologies, such as cellular agriculture and food science advancements, this industry has harnessed the power of nature to create products that are not only delectable but also align with the principles of a sustainable and compassionate future. Beyond the culinary realm, the plant-based food industry has cultivated a vibrant community of individuals and organizations united in their commitment to promoting a healthier, more ethical, and environmentally conscious way of nourishment.

According to the research report, “Global Plant-based Food Market Research Report, 2028” published by Actual Market Research, the market is expected to cross USD 75 Billion market size, increasing from USD 41.06 Billion in 2022. The global market is forecasted to grow with 10.95% CAGR by 2023-28. The plant-based food industry is experiencing major growth due to several key factors that have converged to drive its expansion and popularity. There is a growing global awareness of the environmental impact of animal agriculture. As concerns about climate change, deforestation, and water scarcity intensify, consumers are seeking sustainable alternatives to traditional animal-based products. Plant-based foods, which generally have a lower carbon footprint and require fewer resources to produce, have emerged as a compelling solution to mitigate these environmental challenges. The increasing focus on personal health and wellness has propelled the growth of the plant-based food industry. Scientific research linking excessive consumption of animal products to various health issues, including heart disease, obesity, and certain types of cancer, has prompted individuals to adopt plant-based diets or reduce their meat and dairy intake. Plant-based foods offer a range of health benefits, such as being lower in saturated fats and cholesterol while being rich in fiber, vitamins, and minerals. Additionally, advancements in food technology and innovation have played a crucial role in the expansion of the plant-based food industry. The development of new manufacturing techniques, such as plant-based meat analogues made from ingredients like soy, pea protein, and mycelium, has allowed for the creation of products that closely mimic the taste, texture, and even the "mouth-feel" of animal-based counterparts. This has significantly enhanced the appeal of plant-based options for both vegans and flexitarians, who are looking for alternatives that provide a similar sensory experience to traditional meat and dairy products.

The influence of social media, celebrity endorsements, and the rise of conscious consumerism has also contributed to the growth of the plant-based food industry. Platforms like Instagram and YouTube have allowed for the rapid dissemination of information, recipe ideas, and success stories related to plant-based diets, inspiring and educating individuals on the benefits of adopting a plant-based lifestyle. Celebrities and public figures endorsing plant-based diets have also helped to popularize and normalize plant-based eating, influencing consumer behaviour and driving demand. Based on the regions, the Asia-Pacific region is experiencing a rapid growth trajectory in the plant-based food market, driven by increasing consumer awareness and dietary shifts. Countries like China, India, and Japan are witnessing a rise in plant-based food consumption, influenced by factors such as health concerns, environmental awareness, and religious practices. Plant-based meat alternatives, tofu, tempeh, and plant-based dairy products are gaining popularity in the region. The presence of a large vegetarian population in countries like India has contributed to the demand for plant-based food options. Europe is another key region in the plant-based food market, with countries like the United Kingdom, Germany, and France leading the way. The region has a long-standing tradition of vegetarian and vegan diets, which has facilitated the growth of plant-based food options. Plant-based meat substitutes, dairy alternatives, and vegan convenience foods are popular segments in the European market. The demand for organic and sustainably sourced products is high in Europe, reflecting the region's emphasis on food quality and ethical practices.

In addition to that, North America is one of the leading regions in the plant-based food market, with the United States being a major contributor to its growth. The region has witnessed a surge in plant-based food consumption, driven by factors such as increasing health consciousness, environmental concerns, and ethical considerations. Plant-based milk alternatives, meat substitutes, and plant-based snacks have gained significant popularity in North America. The presence of prominent plant-based food companies and start-ups, along with extensive retail distribution channels, has contributed to the market's expansion. The growing number of campaigns on social media regarding vegan food adoption by celebrities such as Jake Gyllenhaal and Serena Williams is driving the market growth. South America is an emerging market for plant-based foods, with countries like Brazil and Argentina leading the way. The region's cultural diversity, coupled with rising health consciousness, is driving the demand for plant-based food alternatives. Plant-based meat substitutes, such as soy-based products and seitan, are gaining popularity in South America. Sustainable and locally sourced plant-based ingredients, such as quinoa and beans, are widely consumed in the region. Brazil has a long history of plant-based diets due to its traditional cuisine, and it is estimated that approximately 14% of the population follows a vegetarian or vegan lifestyle. On the other hand, the availability and accessibility of plant-based food products have significantly improved in the Middle East & Africa region. Major supermarkets, specialty stores, and online platforms have begun to stock a wide range of plant-based options, making it easier for consumers to incorporate plant-based foods into their diets. This expanded retail presence has contributed to the growth of the market.

According to the report, the market is segmented into various product types including plant-based milk, plant-based meat and seafood (tofu, quorn, seitan, fish, tvp, burger patties, tempeh, hot dogs and sausages, meatballs, ground meat, nuggets, crumbles, shreds, crab, shrimp, others), plant-based cheese, plant-based desserts (cakes, pastries, custard, pudding, etc.),plant-based ice cream, plant-based yogurt, plant-based butter, plant-based bars (protein bars, energy bars, cereal bars, fruit & nut bars, etc.), plant-based bakery snacks and confectionery (biscuit and cookies, bread and rolls, chocolate, etc.), plant-based creamer, plant based mayonnaise and salad dressing and others. Among them, plant-based dairy alternatives are significant segment in the plant-based food market, offering alternatives to traditional milk, cheese, yogurt, and butter. Common plant-based ingredients used in dairy alternatives include soy, almond, oat, coconut, and rice. The growing awareness of lactose intolerance, milk allergies, and ethical concerns has fuelled the demand for plant-based dairy alternatives. Plant-based milk, such as almond milk and oat milk, has gained substantial popularity, with a wide variety of flavours and formulations available. The plant-based cheese market is also expanding, offering alternatives made from nuts, soy, or vegetable oils, which closely resemble the taste and texture of dairy cheese. However, plant-based meat alternatives are also one of the fastest-growing segments in the plant-based food market. These products aim to replicate the taste, texture, and appearance of traditional meat using plant-based ingredients such as soy, wheat, peas, or mushrooms. Plant-based burgers, sausages, nuggets, and ground meat substitutes are popular examples of plant-based meat alternatives. Technological advancements have enabled the creation of products that closely mimic the sensory experience of animal-based meats, contributing to their widespread acceptance. The plant-based meat alternative segment has gained traction among not only vegans and vegetarians but also flexitarians and individuals seeking healthier and more sustainable protein options.

Based on the distribution channel, supermarkets and hypermarkets remain the dominant distribution channel for plant-based food products globally. These retail outlets provide a wide range of plant-based options, including meat alternatives, dairy alternatives, snacks, beverages, and more. Supermarkets offer convenience, variety, and accessibility to consumers, making it easier for them to find and purchase plant-based products during their routine grocery shopping. Plant-based food products are often displayed alongside traditional animal-based counterparts, allowing consumers to make easy comparisons and choices. On the other hand, specialty stores and health food stores cater specifically to consumers seeking natural, organic, and plant-based products. These stores focus on promoting healthier eating options and offer a curated selection of plant-based foods, including niche and artisanal products. Specialty stores often have knowledgeable staff who can provide guidance on plant-based ingredients, dietary requirements, and offer personalized recommendations. Health-conscious consumers and those following specific diets, such as vegan or gluten-free, often prefer shopping at these stores for their plant-based food needs. However, online retailers and e-commerce platforms have emerged as a significant distribution channel for plant-based food products, driven by convenience, a wide product selection, and doorstep delivery. Online platforms also offer a platform for smaller plant-based food companies and start-ups to reach a broader audience without the need for extensive physical retail presence. Subscription services and direct-to-consumer models have gained popularity in the online space, providing regular deliveries of plant-based food products to consumers' homes.

Plant-based food has transitioned from a niche market to the mainstream, with a significant increase in consumer adoption. More people, including flexitarians and meat-eaters, are incorporating plant-based options into their diets as they seek healthier and more sustainable food choices. Advances in food technology and innovation are driving the development of plant-based products that closely resemble the taste, texture, and appearance of animal-based counterparts. Companies are utilizing techniques such as cellular agriculture, fermentation, and advanced processing methods to create more realistic and satisfying plant-based options. Plant-based proteins, such as soy, pea, and wheat, are gaining traction as alternatives to traditional animal protein sources. Additionally, emerging protein sources like algae, mycoprotein (derived from fungi), and mung beans are being explored for their nutritional value and sustainability. The plant-based food industry is attracting significant investments from both traditional food companies and venture capitalists. Established food companies are acquiring plant-based brands or launching their own plant-based product lines. Partnerships between food companies and plant-based start-ups are also on the rise, fostering innovation and expanding market reach. Companies in the plant-based food market are investing in effective marketing strategies to build awareness and attract consumers. Influencer collaborations, social media campaigns, and product differentiation are being employed to highlight the taste, health benefits, and positive impact of plant-based food choices. Restaurants, cafes, and foodservice providers are embracing plant-based options to cater to changing consumer preferences. Plant-based menu items are being offered to meet the demand for healthier, more sustainable choices, contributing to the growth of plant-based food in the foodservice industry.

Major events for plant-based food industry:
• Plant-Based World Expo: This annual event brings together industry professionals, entrepreneurs, and experts in the plant-based food industry. It features exhibitors showcasing the latest plant-based products, educational sessions, keynote speakers, and networking opportunities.
• Good Food Conference: Focused on accelerating the development and adoption of plant-based and cultivated food alternatives, this conference brings together scientists, entrepreneurs, investors, and policymakers. It highlights cutting-edge research, technological advancements, market trends, and investment opportunities in the plant-based food space.
• Veganuary: Held every January, Veganuary is a global campaign that encourages people to try a plant-based lifestyle for the month. The event aims to raise awareness about the benefits of plant-based diets and supports individuals in making sustainable food choices. Many food companies and restaurants offer special plant-based promotions during this period.
• VegFest: VegFest is a series of vegan festivals held worldwide, celebrating plant-based living and promoting the vegan lifestyle. These events feature food vendors, cooking demonstrations, speakers, workshops, and entertainment. VegFest provides a platform for plant-based businesses to showcase their products and engage with a diverse audience.
• The Plant Based World Conference & Expo: This event gathers leaders, professionals, and innovators from the plant-based food industry to discuss market trends, industry insights, and best practices. It provides a platform for networking, showcasing products, and learning about the latest developments in the plant-based sector.
• Plant-Powered Menus Conference: This conference focuses on plant-based menu innovation and the implementation of plant-based options in the foodservice industry. It brings together chefs, restaurant owners, foodservice professionals, and industry experts to explore menu development strategies, culinary techniques, and consumer preferences.
• Green Festivals: Green Festivals are multi-day events that focus on sustainability, eco-friendly products, and plant-based living. These festivals feature a wide range of exhibitors, speakers, workshops, and activities related to plant-based food, environmental conservation, and social responsibility.