Revolutionizing the Power Industry: The Global generator sales reach unprecedented heights, catering to the growing demand for resilient and sustainable energy solutions, reaching USD 28.41 billion in 2022. – Actual Market Research
May, 31

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Revolutionizing the Power Industry: The Global generator sales reach unprecedented heights, catering to the growing demand for resilient and sustainable energy solutions, reaching USD 28.41 billion in 2022. – Actual Market Research


A generator is a device that transforms mechanical energy into electrical energy for use in an external circuit with the aid of an electric motor. There is a sizable need for generator sales and service systems because of the quickly growing industrial sector. The need for a steady and dependable source of electricity has grown dramatically over the past several years, which has led to an increase in the sale of generators. In light of this, generators are considered a dependable way to give power backup in office buildings, data centers, and occasionally in emergency circumstances. The generator sales market is witnessing a remarkable growth trajectory across various regions, as it responds to the escalating demand for reliable backup power solutions. Driven by a multitude of factors, such as frequent power outages, aging infrastructure, and an ever-increasing reliance on technology, the market has experienced a surge in sales. Moreover, the expansion of construction and infrastructure projects, particularly in emerging markets, has further propelled the demand for generators as indispensable temporary power solutions. Additionally, the events and entertainment industry, coupled with the accelerating adoption of renewable energy sources, has significantly contributed to the market's upward trajectory. Pioneering technological advancements in generator efficiency and emissions control have also played a pivotal role in attracting discerning consumers who seek greener and more sustainable power alternatives. Furthermore, with a heightened awareness of disaster preparedness, individuals and enterprises alike are recognizing the critical importance of having a dependable power source during emergencies. As a result, the generator sales market is experiencing robust growth, catering to the diverse needs of residential, commercial, and industrial sectors on a global scale. With an ever-evolving landscape and distinctive opportunities in each region, industry participants are strategically positioning themselves to capitalize on this burgeoning market, offering an array of solutions to meet the evolving power requirements of the modern world.

According to the research report, "Global Generator Sales Market Research Report, 2028," published by Actual Market Research, the market is anticipated to cross USD 39.66 Billion, increasing from USD 28.41 Billion in 2022. The market is expected to grow at a CAGR of 5.82% by 2023–2028. In regions with remote or off-grid areas, such as rural communities or isolated industrial sites, generators play a crucial role in providing power where grid connectivity is limited or non-existent. These areas often rely heavily on generators as their primary source of electricity, driving the demand for generators specific to off-grid applications. Also, regions with extremely cold climates have specific requirements for generators that can operate reliably in low temperatures. These generators feature cold-weather adaptations such as block heaters, battery warmers, and fuel heaters to ensure optimal performance in freezing conditions. In the aftermath of natural disasters or humanitarian crises, generators are essential for providing immediate power to support relief efforts. They are used to power emergency shelters, medical facilities, water pumps, and communication systems, facilitating rescue operations and the delivery of essential services in affected areas. Generators also play a vital role in the leisure and recreational vehicle sector. RVs, campers, and boats often require on board power sources to operate appliances, lighting, and other electrical equipment. Portable generators are popular among RV enthusiasts and outdoor enthusiasts, providing them with the flexibility and convenience of self-contained power systems while on the move. Furthermore, the growing emphasis on renewable energy sources complements the generator sales market. While renewable energy, such as solar and wind power, is gaining traction, it remains intermittent and dependent on favourable weather conditions. Generators serve as a reliable backup power source during periods of low renewable energy production or when maintenance and repairs are needed. Hybrid power systems that integrate renewable energy with generators are also gaining popularity, offering a more sustainable and efficient power solution.

The global market is segmented into five major regions including North America, Europe, Asia-Pacific, South America and Middle East & Africa. Among them, Asia-Pacific is dominating the market in 2022. The Asia-Pacific region, on the other hand, boasts a rapidly expanding generator market due to its rapid industrialization, urbanization, and infrastructure development. China, as a prominent player, showcases a significant demand for generators driven by its construction industry, commercial activities, and the necessity for backup power in remote areas. India also plays a key role, with a rising demand for generators in residential, commercial, industrial, and agricultural sectors. In North America, a major stronghold for generator sales, the demand is fuelled by a combination of extreme weather conditions, an aging power infrastructure, and a heavy reliance on technology. The United States, in particular, stands as a dominant player, driven by its need for backup power in residential, commercial, and industrial sectors. In Europe, a mature market with a strong focus on clean energy solutions, there is a growing demands for low-emission generators and hybrid power systems that integrate renewable energy sources. Countries like Germany and the United Kingdom are at the forefront of this movement, investing in eco-friendly generator technologies and enforcing stringent emissions regulations. In South America, where power outages and unreliable grid infrastructure are prevalent, the demand for generators is growing steadily. Brazil, Mexico, and Argentina emerge as major markets, driven by industrial growth, infrastructure projects, and the events and entertainment industry. The Middle East and Africa region experiences a robust demand for generators due to unreliable power grids, extreme weather conditions, and the need for backup power in remote locations. Countries like Saudi Arabia, the United Arab Emirates, and South Africa are notable players in the region, driven by their construction sectors, oil and gas industry, and infrastructure investments.

Based on the fuel type, the market is categorized into major fuel types such as diesel, gas and others. Among them, diesel segment is leading the global market with more than 65% share in 2022. Diesel generators are widely used in various applications due to their efficiency, reliability, and availability of fuel. They are commonly employed in commercial buildings, data centers, construction sites, and industries that require a continuous and stable power supply. Diesel generators are known for their durability, long lifespan, and ability to handle heavy loads. On the other hand, gas generators utilize natural gas as a fuel source, making them a cleaner and more environmentally friendly option compared to diesel generators. They are often preferred in residential and commercial settings where natural gas infrastructure is readily available. Gas generators are known for their efficient operation, low emissions, and quieter performance. Other category includes LPG, biofuel, coal gas, producer gas, gasoline, and propane gas etc. Propane generators are another clean-burning option that offers reliable backup power. Propane, also known as liquefied petroleum gas (LPG), is readily available and has a longer shelf life compared to gasoline. They are commonly used in residential settings, outdoor events, and locations where access to natural gas infrastructure is limited. However, biogas generators utilize biogas, a renewable energy source produced through the decomposition of organic materials such as agricultural waste, food waste, and sewage. Biogas is environmentally friendly and helps reduce greenhouse gas emissions. Biogas generators are commonly used in waste treatment facilities, agricultural operations, and renewable energy projects. Hybrid generators are a new trend growing across the globe. They combine multiple fuel sources, typically integrating renewable energy sources such as solar panels or wind turbines with conventional fuel-powered generators. These systems provide a more sustainable and efficient power solution, utilizing renewable energy when available and switching to fuel-powered generation when needed.

Standby generators are designed to provide backup power during utility outages. They are commonly used in residential, commercial, and industrial settings to ensure uninterrupted operation of critical loads such as emergency lighting, security systems, refrigeration, and essential equipment. Standby generators are typically sized to handle the power requirements of the loads they need to support and automatically activate when a power outage occurs. However, prime and continuous generators are intended for continuous operation as the primary source of power in areas with limited or unreliable grid infrastructure. They are commonly used in off-grid locations, construction sites, remote industrial facilities, and mining operations where a reliable and continuous power supplies is essential. Standby generators are primarily used for backup power, providing seamless transition during utility outages. Prime generators are designed to run continuously for prolonged periods, while continuous generators are built to operate 24/7 without interruptions. Prime and continuous generators are ideal for applications requiring continuous power in areas without reliable grid access. However, peak shaving generators are employed to manage peak loads during periods of high electricity demand. They are used to reduce the strain on the electrical grid by generating additional power during peak demand times. Peak shaving generators help avoid peak demand charges imposed by utility companies and ensure stable power supply during times when electricity demand exceeds the grid's capacity. These generators are commonly used in commercial and industrial settings where energy costs can be significant. Peak shaving generators are employed by businesses aiming to manage their electricity consumption during peak demand periods and reduce overall energy costs. Up to 100 kW power output segment is dominating the market with more than 35% share in 2022. This segment includes generators with power ratings up to 100 kW. These generators are typically used for small-scale applications such as residential backup power, small businesses, telecommunication towers, and portable power solutions. They are compact, easily transportable, and commonly available as portable or standby models.

Based on the sales channel, the indirect segment is expected to lead the market by 2028. Indirect sales involve the use of intermediaries, such as distributors, dealers, rental companies, and online platforms, to distribute and sell generators to end-users. Distributors and dealers act as intermediaries between the manufacturers and end-users. They purchase generators in bulk from manufacturers and distribute them to retailers, contractors, and customers. Distributors and dealers provide a localized sales and distribution network, offering customers access to a wide range of generator models, parts, and after-sales support. Rental companies also play a significant role in the generator sales market, particularly for short-term or temporary power needs. These companies purchase generators and rent them out to customers for events, construction projects, or emergency situations. Rental companies offer customers the flexibility of accessing power solutions without the need for long-term investments in generator ownership. Hypermarkets, home improvement stores, and retail outlets with dedicated power equipment sections also contribute to generator sales. These stores offer a wide range of generator models, parts, and accessories, providing customers with the opportunity to physically examine and purchase generators. Staff members at these stores can provide guidance on selecting the right generator based on the customers' specific requirements. On the other hand, direct sales refer to the manufacturer selling generators directly to end-users or customers without involving intermediaries. In this channel, manufacturers have their sales teams or regional offices responsible for engaging with customers, understanding their requirements, and providing customized solutions. The segment is growing at more than 6% CAGR by 2023-2028.

Industries such as manufacturing, oil and gas, mining, and construction utilize generators to power machinery, equipment, and processes. Industrial generators are designed to handle high power demands and operate in rugged environments. They are critical for maintaining productivity and preventing costly downtime during power outages or in remote locations. Generators are indispensable in the construction industry for powering tools, lighting, and equipment on job sites. They are also used in infrastructure projects, including road construction, bridge building, and other large-scale developments where grid power may not be readily available. Generators are commonly used in remote locations or off-grid areas where there is limited or no access to grid power. This includes applications such as remote telecommunications towers, off-grid residential properties, rural communities, agricultural operations, and remote research facilities. On the other hand, the commercial sector relies on generators to maintain uninterrupted operations in offices, retail stores, restaurants, hotels, and other commercial establishments. Generators are crucial for preserving business continuity, powering critical equipment, data centers, security systems, and ensuring customer comfort. Hospitals, clinics, and medical facilities require reliable backup power to support life-saving equipment, critical care units, lighting, and other essential medical services. Generators in the healthcare sector ensure the uninterrupted operation of life support systems and patient care facilities during power disruptions or emergencies. Data centers, IT facilities, and telecommunications networks heavily rely on generators to provide backup power in the event of grid failures or electrical disturbances. Continuous power is essential to prevent data loss, ensure system reliability, and maintain uninterrupted internet connectivity. However, generators are used in residential settings to provide backup power during power outages. They ensure the continuous operation of essential household appliances, lighting, heating, and cooling systems. Residential generators range from smaller portable units to larger standby generators that can power an entire home.

With growing environmental concerns and regulations, there is a rising demand for cleaner and more sustainable power solutions. This has led to an increased focus on generators powered by renewable energy sources such as solar, wind, and biomass. Manufacturers are developing hybrid generators that integrate renewable energy technologies with traditional fossil fuel-based generators to provide more eco-friendly power solutions. The generator industry is witnessing the integration of advanced technologies to enhance performance, efficiency, and control. This includes the use of digital controls, remote monitoring systems, smart grid integration, and predictive maintenance technologies. Internet of Things (IoT) connectivity and data analytics are also being employed to optimize generator performance, improve fuel efficiency, and enable proactive maintenance. There is an increasing demand for portable and compact generators, driven by factors such as outdoor recreational activities, emergency preparedness, and mobile power solutions. These generators are lightweight, easily transportable, and provide power for camping, outdoor events, construction sites, and backup power for small-scale applications. The demand for generator rental and leasing services is growing, particularly in sectors such as events, construction, and temporary power solutions. Rental companies are providing customized power solutions, including complete power plants, to meet temporary or specific power needs. This trend enables businesses to access power without significant capital investments. Fuel efficiency and emissions control are also becoming significant factors in the generator market. Manufacturers are investing in research and development to design generators with improved fuel efficiency and reduced emissions. This includes the use of advanced engine technologies, alternative fuels, and emissions control systems to meet stringent environmental regulations.