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From Natural to Innovative: Navigating the complex global hair care market and the latest developments in product formulation, packaging, and marketing strategies has directed the market to grow at a 5.79% CAGR by 2023–28.
Apr, 30
2023

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From Natural to Innovative: Navigating the complex global hair care market and the latest developments in product formulation, packaging, and marketing strategies has directed the market to grow at a 5.79% CAGR by 2023–28.

 

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Hair care products have become an essential part of daily life for many people around the world, and the industry is constantly evolving with new products and innovations to cater to the diverse needs and preferences of consumers. One of the driving factors in the hair care market is the increasing focus on personal grooming and appearance. As people become more conscious of their physical appearance, there is a growing demand for hair care products that help achieve specific hairstyles and maintain healthy hair. This trend is particularly prominent among women, who make up the lion's share of the hair care market. Furthermore, hair treatments such as masks, serums, and oils are used to nourish and repair damaged hair. These products are becoming increasingly popular as consumers become more aware of the importance of hair health and the damaging effects of heat styling and chemical treatments. In addition, the hair care market is experiencing increasing demand for plant-based and vegan hair care products. With the growing popularity of plant-based and vegan lifestyles, there is a growing demand for hair care products that are free from animal products and use plant-based ingredients. This trend is driving the growth of the plant-based and vegan hair care market, with manufacturers developing products that cater to this growing demand. Furthermore, another trend in the hair care market is the growing popularity of professional hair care products. These products are typically used in salons and spas and are formulated with high-quality ingredients to provide superior results. While professional hair care products are more expensive than mass-market products, consumers are willing to pay a premium for the professional-grade results they provide.

According to the research report, "Global Hair Care Market Research Report, 2028," published by Actual Market Research, the market was valued at USD 87.67 billion, which is expected to cross USD 122.15 billion by the end of the forecast period. The market is anticipated to grow at 5.79% CAGR by 2023–28. The hair care market is the increasing availability of online tutorials and DIY hair care videos. Consumers are becoming more interested in taking care of their own hair at home, and this trend is driving the growth of the DIY hair care market. Consumers are seeking out products that are easy to use and provide salon-quality results. Furthermore, L'Oreal's EverPure line of sulphate-free shampoos and conditioners, which are made with natural ingredients and are free from harsh chemicals, Moreover, Pantene's Micellar Gentle Cleansing Water is a gentle and effective way to remove impurities from the hair without stripping away natural oils. In addition, this trend has led to the emergence of a new category of hair care products known as "clean" or "green" hair care. These products are formulated with natural and organic ingredients and are free from potentially harmful chemicals such as sulfates, parabens, and silicones. The clean hair care market is expected to continue to grow in the coming years as consumers increasingly priorities the use of eco-friendly and sustainable products.

For instance, hair care brands are increasingly incorporating ingredients such as biotin, keratin, and collagen into their products to promote hair growth and strength. Advancements in packaging technology, such as airless pumps and sustainable materials, are also helping to improve the functionality and sustainability of hair care products. Furthermore, the challenge faced by the hair care market is the issue of sustainability. The production and use of traditional hair care products can have a significant impact on the environment, particularly in terms of packaging waste and water usage. In response, many hair care brands are adopting more sustainable practises, such as using eco-friendly packaging materials and reducing water usage in their manufacturing processes.

The global hair care market is segmented into five major regions, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Among them, the Asia-Pacific region will dominate the market in 2022 with more than 30% of the market share. The Asia-Pacific region, including countries like China, Japan and India, is a rapidly growing and dynamic skincare market. Scalp detox and hair growth treatments are becoming increasingly popular in Asia Pacific, with consumers looking for products and services that can promote scalp health and hair growth. Furthermore, K-beauty, or Korean beauty, is gaining popularity in the hair care industry, with customers looking for Korean hair care products and routines that can help improve hair health and appearance. For instance, in May 2022, Medimix, an AVA Group brand, will launch a new total care shampoo enriched with natural ingredients that is suitable for all hair types in India. Furthermore, plant-based and vegan ingredients are becoming more popular in hair care products, with consumers seeking out products that are free from animal-derived ingredients and are environmentally friendly. In addition, hair supplements are becoming more popular in North America, with consumers seeking out products that can promote hair growth, thickness, and health.

Based on product type, shampoos are expected to account for the largest share of the hair care market in 2022. Shampooing is the most basic method of cleaning hair. It aids in the removal of dirt, oil, odours, and debris from the scalp, keeping it clean and healthy. Shampoos for colour-treated hair, shampoos for oily, normal, or dry hair, volumizing shampoos, shampoos for babies and children, and clarifying shampoos are just a few examples. The high incidence of hair-related problems, such as hair loss, heat-damaged hair, and oily or greasy hair, as well as the availability of a large number of products that meet people's needs, account for this segment's large market share. However, based on shampoo the market is divided into cosmetic shampoo, herbal/organic shampoo, dry shampoo and others. With the growing popularity of hair coloring and highlights, many cosmetic shampoo brands are offering products specifically designed to protect and preserve hair color. These shampoos may contain ingredients such as UV filters and antioxidants to prevent fading and damage. In addition, TRESemm?'s Between Washes Volumizing Dry Shampoo contains mineral clay and citrus to absorb oil and refresh hair, as well as collagen to add volume and texture. Furthermore, R+Co Spiritualized Dry Shampoo Mist are a dry shampoo mist from R+Co that uses micellar technology to cleanse hair and scalp without water. It also contains glycerin to hydrate and detangle hair.

Rinse-out conditioners and leave-in conditioners are two types of hair conditioners that are commonly used in the hair care market. Leave-in conditioners, on the other hand, are designed to be applied to the hair and left in without rinsing. They are typically lighter in texture compared to rinse-out conditioners and are formulated with ingredients that help moisturise and nourish the hair without weighing it down. Leave-in conditioners have gained popularity in recent years, particularly among consumers with curly or textured hair who may require additional moisture and hydration. For instance, Living Proof: No Frizz Leave-In Conditioner is a leave-in conditioner that claims to provide a smooth, frizz-free finish while also protecting against humidity and heat styling. However, Garnier Fructis Pure Clean Detangler + Air Dry is a rinse-out conditioner that claims to detangle and soften hair while also promoting air-drying for a natural look.

The hair colour market is segmented into permanent and temporary hair colour products, each catering to different consumer needs. Permanent hair colour products provide long-lasting colour that can withstand multiple washes, making them a popular choice for those looking for a permanent change in hair colour. On the other hand, temporary hair colour products are designed for those who want to experiment with new shades without making a long-term commitment. Furthermore, in addition to the natural and organic trend, there has also been a rise in bold and unconventional hair colour trends. Bright and vibrant colours like neon, pastel, and rainbow shades are increasingly popular among younger consumers who are looking for a fun and unique way to express themselves through their hair. However, colorful hair extensions are another popular way to experiment with temporary hair colour. These extensions can be clipped in or sewn into the hair for a fun, temporary update to any hairstyle. Furthermore, hair colour masks that provide temporary colour while also nourishing and conditioning the hair are also a growing trend. These masks can be applied like a traditional hair mask and washed out after a certain amount of time, leaving behind a temporary pop of colour.

According to the report, the global hair care market is segmented by styling product type, which includes hair gel, hair mousse, hair spray, styling creams and waxes, and others. Hair mousse is lightweight foam that is applied to damp hair to add volume, shine, and hold. It is an excellent styling product for creating curly and wavy styles, as it provides a flexible hold that enhances natural texture and movement. For instance, TRESemm? TRES Two Extra Hold Mousse is an extra-strong hold mousse that provides long-lasting hold and control while also adding volume and shine to the hair. Furthermore, Paul Mitchell Extra-Body Sculpting Foam is body-boosting foam that provides maximum volume and control while also nourishing hair with panthenol and vitamin E. However, one of the key advantages of styling creams and waxes is that they are suitable for all hair types, from fine and straight to thick and curly. They are also easy to apply and can be used on damp or dry hair. For instance, the Oribe Rough Luxury Soft Moulding Paste, which offers a flexible hold and a natural, matte finish, another popular product is Bumble and Bumble Sumotech, a hybrid wax paste that provides a strong hold and a semi-matte finish.

Based on the distribution channel, the market is segmented into Specialist retail store, supermarket/hypermarket, convenience store, online retail channels and others. These stores often carry a wide range of professional-grade products and are staffed by knowledgeable sales associates who can provide personalized recommendations to customers. Furthermore, Specialist retail stores also offer a range of other services, including professional hair color and styling services. These services can help attract customers to the store and build brand loyalty. However, online retail channels have emerged as a major distribution channel for hair care products. E-commerce platforms such as Amazon, Sephora, and Ulta Beauty have made it easier than ever for consumers to shop for hair care products from the comfort of their own homes. In addition, the market is segmented into mass and premium price ranges for haircare products. Mass-market hair care products are also widely available, making them easy for consumers to purchase during their regular shopping trips. Furthermore, mass-market hair care products are often formulated with widely available ingredients, such as sulphates and parabens, which can help keep costs low. However, premium hair care products are distinguished by their packaging and presentation. These products often come in sleek, stylish bottles and jars with elegant designs and sophisticated branding that convey a sense of luxury and exclusivity.

With the increasing popularity of smart devices, hair care companies are developing products that can be controlled through mobile app. Smart hair dryers, straighteners, and curling irons are some examples of devices that allow users to adjust temperature and speed settings, track usage, and receive personalized recommendations based on their hair type and styling preferences. Furthermore, AI-powered hair analysis tools are being developed to help customers identify their hair type and specific concerns, as well as receive personalized recommendations for hair care products. These tools can use machine learning algorithms to analyses data such as hair density, thickness, and texture to provide personalized recommendations for shampoos, conditioners, and other hair care products. Moreover, AI-powered hair analysis tools are being developed to help customers identify their hair type and specific concerns, as well as receive personalized recommendations for hair care products. These tools can use machine learning algorithms to analyses data such as hair density, thickness, and texture to provide personalized recommendations for shampoos, conditioners, and other hair care products. In addition, augmented reality and virtual try-on technology are being used by hair care brands to allow customers to visualize how different hair styles and colours would look on them before making a purchase.

There are several popular events for hair care in the global market that bring together industry professionals, brands, and consumers. For instance, Cosmoprof Worldwide Bologna is the largest international beauty exhibition in the world, featuring a dedicated section for hair care products and technologies. Furthermore, Hair Expo Australia is the largest trade event for the hair industry in the Southern Hemisphere, featuring seminars, workshops, and exhibitions from leading hair care brands. Moreover, the International Beauty Show (IBS) New York event brings together professionals in the beauty industry, including hair stylists, makeup artists, and nail technicians, to showcase the latest trends and technologies in the industry. In addition, Beautyworld Middle East is the largest international trade fair for beauty products, hair care, and fragrances in the Middle East, attracting visitors from across the region.