In today's professional world, appearance plays a critical role in making a lasting impression. While attire and grooming are the primary elements that contribute to one's overall look, the use of undergarments can significantly enhance one's appearance. Shapewear and stockings are two types of undergarments that have gained immense popularity in recent times, particularly among women, as they provide a comfortable and practical way to achieve a more polished and professional look. Shapewear, also known as body shapers, are form-fitting garments designed to streamline the body's silhouette by smoothing out bulges and creating a more contoured shape. Shapewear can help women achieve a smooth and toned look, particularly in areas such as the waist, hips, and thighs, making them an ideal choice for formal events, work, or every day wear. In addition to providing a more polished appearance, shapewear can also boost confidence levels and help individuals feel more comfortable in their own skin. Stockings, also known as hosiery, are legwear that cover the feet and extend up to the thighs, designed to provide support and shape to the legs while adding a touch of elegance to any outfit. Stockings can enhance the appearance of the legs by creating a smooth and flawless look, particularly when worn with heels, making them an ideal choice for formal events or business settings.
According to the research report, “Global Shapewear and Stockings Market Research Report, 2028” published by Actual Market Research, the market is anticipated to reach market size of USD 5.8 Billion, increasing from USD 4.06 Billion in 2022.The market is projected to grow with 6.30% CAGR for 2023-28. The drivers behind the growing popularity of shapewear and stockings in the professional world are multifaceted, ranging from appearance and confidence to productivity and dress codes. With changing fashion trends and preferences, consumers are increasingly opting for clothing that accentuates their body shape and highlights their assets. Shapewear and stockings provide a quick and convenient way for consumers to achieve this desired look, leading to increased demand in the market. Also, the growing awareness of health and fitness has also contributed to the growth of the shapewear market. Consumers are increasingly looking for ways to enhance their workout experience and achieve better results. Shapewear is seen as a way to enhance body contouring and support muscle recovery, leading to increased demand in the market. The popularity of shapewear and stockings among working women has also contributed to the growth of the market. Shapewear and stockings are increasingly being used as a tool to enhance professional appearance and project a more polished image in the workplace, leading to increased demand in the market.
Based on the report, the market is segmented into five major regions including North America, Europe, Asia-Pacific, South America and Middle East & Africa. The North American market for shapewear and stockings is driven by the high demand for these products among women, particularly in the United States. Factors such as changing fashion trends, growing awareness of health and fitness, and the popularity of e-commerce have contributed to the growth of the market in this region. The European market for shapewear and stockings is driven by the increasing demand for comfortable, breathable, and high-quality products. The market is also influenced by changing fashion trends and the growing popularity of shapewear and stockings among working women. On the other hand, the Asia-Pacific market for shapewear and stockings is driven by the rising disposable incomes of consumers, particularly in countries such as China and India. The market is also influenced by the growing awareness of health and fitness, changing fashion trends, and the increasing popularity of e-commerce.
The South American market for shapewear and stockings is an emerging market, with significant growth potential. The region includes countries such as Brazil, Argentina, Colombia, Chile, and Peru, among others. Brazil has a well-developed fashion industry, which has contributed to the growth of the shapewear and stockings market. The market is also driven by the popularity of beachwear and the increasing demand for shapewear that can be worn under swimsuits. However, in Middle East & Africa, the market is also influenced by the country's large population of young and fashion-conscious consumers, who are increasingly looking for products that can enhance their appearance and improve their confidence. The market is influenced by the well-established textile industry, which has contributed to the availability of high-quality products at affordable prices.
Based on product types, the market is segmented into shapewear and stockings. Shapewear is designed to shape and smooth out the body, creating a slimmer and more toned appearance. This category includes products such as body shapers, waist cinchers, thigh slimmers, and tummy control briefs, among others. Shapewear is primarily worn by women, although there are also products available for men. The segment is also influenced by factors such as the development of new and innovative product designs, and the increasing availability of high-quality products through online platforms. Stockings, on the other hand, are a type of hosiery worn on the legs, which can serve a variety of functions, including fashion, warmth, and support. This category includes products such as pantyhose, tights, leggings, and knee-high stockings, among others. The stockings segment is also expected to grow, driven by factors such as changing fashion trends, the growing popularity of hosiery as a fashion accessory, and the increasing availability of high-quality products through online platforms. The segment is also influenced by factors such as the rising demand for compression stockings for medical purposes, such as the treatment of varicose veins and deep vein thrombosis.
The shapewear and stockings market has witnessed several technological trends in recent years, driven by the increasing demand for products that offer enhanced comfort, fit, and performance. For instance, 3D printing technology has emerged as a game-changer in the shapewear and stockings market. The technology allows manufacturers to create custom-fit products that conform to the unique contours of each wearer's body. This can enhance comfort and performance, while also reducing waste and improving sustainability. Smart textiles, also known as e-textiles or smart fabrics, are textiles that are embedded with electronic components and sensors. In the shapewear and stockings market, smart textiles can be used to enhance performance and comfort, by incorporating features such as moisture-wicking, temperature regulation, and compression. Further, seamless technology involves the use of specialized machinery to create garments without seams or stitching. This can improve the fit and comfort of shapewear and stockings, while also reducing the risk of chafing and irritation. Compression technology is also increasingly being incorporated into shapewear and stockings, to provide targeted support and enhance performance. Compression garments work by applying pressure to specific areas of the body, which can help to improve blood flow, reduce muscle fatigue, and enhance recovery. On the other hand, anti-cellulite technology involves the use of specialized fabrics and design features to help reduce the appearance of cellulite. This can include the use of micro-massage fabrics, which stimulate blood flow and lymphatic drainage, as well as the incorporation of graduated compression to help smooth out the skin. Based on the application, body shaping and lifestyle is leading the market in 2022.
There is an increasing trend towards inclusivity and diversity in the shapewear and stockings market, with a growing number of brands offering products that cater to a wider range of body types, skin tones, and gender identities. This includes the development of products in larger sizes, as well as products designed specifically for men. There is a growing awareness of the environmental impact of the fashion industry, and many consumers are seeking out products that are more sustainable and eco-friendly. In the shapewear and stockings market, this has led to the development of products made from recycled materials, as well as products that are designed to be more durable and long-lasting. Celebrity endorsements can have a significant impact on the shapewear and stockings market, as they can help to increase brand awareness, credibility, and sales. For instance, Kim Kardashian is one of the most famous celebrities associated with shapewear. She launched her own shapewear brand called Skims in 2019, which has since become very popular. Kardashian often wears Skims herself and has promoted the brand on her social media accounts, which has helped to increase its visibility. Beyonc? has also been known to wear shapewear, and has been seen wearing products from several brands, including Spanx. She has also promoted shapewear in her music videos and performances, which has helped to popularize the trend.
Jennifer Lopez has been seen wearing shapewear on several occasions, including on the red carpet and in music videos. She has also endorsed the brand BodyLab, which offers a range of health and fitness products, including shapewear. Khlo? Kardashian has also promoted shapewear on her social media accounts; often wearing products from her sister Kim's brand Skims. She has also worked with the brand Good American, which offers a range of inclusive shapewear and clothing options. Cardi B has been known to wear shapewear on stage during her performances, and has endorsed the brand Fashion Nova, which offers a range of shapewear options. She has also promoted other shapewear brands on her social media accounts. These celebrity endorsements have helped to increase the visibility and popularity of shapewear and stockings, and have helped to position these products as fashion-forward and desirable.
Plus size shapewear has emerged as a trend in the global market for shapewear and stockings. As body positivity and inclusivity become more important in the fashion industry, brands are recognizing the need to offer shapewear options for women of all sizes. Plus size shapewear not only provides shaping and support for larger bodies, but also helps women feel more confident and comfortable in their clothing. In recent years, several brands have expanded their shapewear lines to include plus sizes, and some have even created separate collections specifically for larger bodies. These products are designed to provide the same benefits as traditional shapewear, such as smoothing and shaping, but with additional features that accommodate larger body types, such as wider waistbands and reinforced seams. As the demand for plus size shapewear grows, we can expect to see more innovation in this area, including the use of new materials and technologies that offer even better support and comfort for women of all sizes. With the increasing focus on body positivity and inclusivity in the fashion industry, plus size shapewear is likely to remain a significant trend in the global market for shapewear and stockings.
According to the report, the market is categorized into various distribution channel including hypermarkets & supermarkets, specialty stores, online and others. Among them, specialty stores segment is leading the market in 2022. Specialty stores are a growing trend in the shapewear and stockings market. Specialty stores are retail outlets that specialize in a specific type of product or category, such as shapewear and stockings. These stores offer a wider selection of products in a specific category and are often staffed by experts who can provide personalized advice to customers. For brands, specialty stores offer the opportunity to showcase their products in a dedicated environment and to reach a more targeted audience. Brands can also work with specialty stores to develop exclusive products or promotions that are tailored to the store's customer base. By selling directly to consumers, brands can bypass traditional retail channels, which can result in lower costs and higher margins. Subscription services are another emerging trend in the sales channels for the shapewear and stockings market. These services provide customers with a regular supply of shapewear and stockings products delivered to their doorstep, often at a discounted price. Brands are using subscription services to build loyalty and recurring revenue streams.
The rise of e-commerce has been a major trend in the sales channels for the shapewear and stockings market. Online shopping has become increasingly popular due to the convenience it offers, and many customers prefer to shop for shapewear and stockings online. Brands are also responding to this trend by establishing their own e-commerce platforms or partnering with online retailers. Social media platforms, such as Instagram and TikTok, have become an increasingly important sales channel for the shapewear and stockings market. Brands are using social media influencers to promote their products, and some are even using social media platforms to sell directly to consumers. Online marketplaces, such as Amazon, eBay, and Walmart, are popular e-commerce channels for the shapewear and stockings market. Many shapewear and stockings brands have their own e-commerce websites where customers can shop for products directly from the brand. Mobile commerce, or m-commerce, is becoming an increasingly important sales channel for the shapewear and stockings market. Customers can shop for products on their mobile devices, which offer greater convenience and accessibility. On the other hand, virtual try-on technology is becoming more prevalent in the shapewear and stockings market. This technology enables customers to see how shapewear and stockings products would look on them before making a purchase, which can increase confidence and reduce the likelihood of returns.