An air freshener is a product that emits fragrance to remove unpleasant odours from a room. It contains odor-neutralizing ingredients such as aerosol propellants, fragrances, and solvents such as 2-butoxyethanol, mineral oil, and glycol ethers. The increased demand for air fresheners has resulted from an increase in demand for air care and concerns about indoor air quality. Furthermore, rising disposable income and changes in lifestyle and spending habits drive market expansion. Furthermore, rapid growth in car sales, an increase in pet ownership, and an increase in consumers' willingness to use premium air fresheners drive the global air freshener market. On the contrary, the increased demand for high-end lifestyles and luxury in everyday life creates a lucrative opportunity for the widespread use of air fresheners. Individuals' disposable income has increased rapidly, increasing their desire for luxury. Furthermore, bad odour in hospitals or healthcare facilities caused by chemicals and bacterial infections has increased demand for air fresheners. These areas will be prime opportunity areas for the growth of the air freshener industry in the near future.
According to the research report, “Global Air Fresheners Market Research Report, 2028”, published by Actual Market research the market is anticipated to reach USD 19.42 Billion by 2028 increasing from USD 14 Billion in 2022 with a CAGR of 5.73%. The market for air fresheners is expected to grow as a result of rising urbanisation, rising living standards, the availability of new and inventive air fresheners, growing concerns about air purity, and rising commercial user demand. Furthermore, rising R&D expenditures to develop chemical-free natural air fresheners are expected to fuel market growth in the coming years. Air fresheners from local producers and private labels are primarily used by consumers in mass markets due to their native and low prices. Furthermore, in order to gain a competitive advantage in the market, major players are focusing on entering it with single-unit packaging.
Based on product type, the market is segmented into spray or aerosol air fresheners, gel air fresheners, electric air fresheners, candle air fresheners, and others. Spray / Aerosol Air freshener dominates the market with around 70% market share in 2022. This is due to these sprays emit fragrance in the atmosphere and replace the bad odour in the room. Aerosol sprays have been used for many years, but recently their usage has increased tremendously. Gel air fresheners are expected to grow at a significant CAGR of 9.13% during the forecast period. This is attributed to the increase in adoption of this product for use in cars. Increased demand for cars drives the growth of gel air fresheners worldwide. Based on application type, the market is divided into residential, commercial, automotive, and other segments. The residential segment will dominate the industry in 2022, with a market share of more than 50%. Individual air freshener requirements have increased as a result of people's preference for high-end goods. This market has expanded as consumers spend less time at home and perform less home maintenance.
Based on distribution channel, the market is divided into supermarkets, hypermarkets, convenience stores, online markets, and others. The online distribution channel is projected to have the highest CAGR in the global air freshener market due to the increasing penetration of the internet and the growing use of smartphones and other mobile devices have made it easier for consumers to shop online. This has resulted in a shift towards online sales channels, as consumers can now shop for air fresheners from the comfort of their homes. The market is segmented based on specialty products such as flowers, fruits, wood chips, spices, and others. Flower has the largest market share among these due to the fact that flower fragrances are associated with a fresh, pleasant, and calming scent that consumers find appealing. Flower fragrances in air fresheners contribute to the creation of a relaxing and inviting environment in homes, offices, and other indoor spaces. The market is divided into active and passive diffusers based on the kind of diffuser. Passive diffuser types are growing in the global air freshener market. Passive diffusers are simple and easy to use, with no electricity or batteries required. They work by diffusing the fragrance into the air through natural evaporation or wicking, making them a convenient option for consumers who prefer a hassle-free experience.
The Europe market is expected to account for the largest revenue share in the global air freshener market over the forecast period, owing to the region's developed retail infrastructure, which allows companies to easily produce and sell their products, such as air fresheners. The Asia Pacific region has the world's second-largest market for air fresheners due to being home to some of the world's fastest-growing economies, including China and India. As these economies grow, new opportunities for air freshener manufacturers to expand their operations in the region emerge. Due to changing trends and individuals' high living standards, the United States product market is expected to be the leading one in North America. Moreover, the U.S. car air freshener market is expected to be a significant consumer of gel air fresheners over the forecast period. Americans are becoming more aware of the importance of indoor air quality and the potential health effects of poor air quality. The South American market is segmented into three major countries, including Brazil, Argentina, and Colombia. Among these, Brazil leads the South American air freshener market due to the number of people in South America, resulting in a large customer base for air freshener products. Furthermore, the Middle East & Africa air freshener market is segmented into various major countries, such as the United Arab Emirates, Saudi Arabia, and South Africa. Due to its high per capita income, Saudi Arabia leads the Middle East and Africa air freshener market, and consumers are willing to spend money on quality air fresheners to improve the indoor air quality of their homes.
Nowadays, consumers are increasingly interested in air fresheners made from natural and organic ingredients. Concerns about the environmental impact of synthetic fragrances, as well as the potential health risks associated with chemical-based products, are driving this trend. Air fresheners that serve multiple functions, such as disinfecting, deodorising, and humidifying, are also becoming popular. These products provide added value for consumers seeking a more comprehensive approach to indoor air quality. Furthermore, eco-friendly air fresheners made from sustainable materials like bamboo, wood, or recycled plastic are gaining popularity. These products are intended to have a low environmental impact and appeal to consumers seeking more sustainable options. Moreover, smart air fresheners with features such as automatic sensors, remote control, and voice activation are becoming more popular. Customers can use their mobile device or smart home assistant to control the scent and intensity of their air freshener.
Governments all over the world have enacted laws governing the use of chemical ingredients in air fresheners in order to ensure their safety and reduce potential health risks. The European Union, for example, has prohibited the use of certain harmful chemicals in air fresheners, such as formaldehyde and phthalates. Governments are also launching public awareness campaigns to inform consumers about the potential health and environmental risks of traditional air fresheners. These campaigns encourage consumers to choose natural or environmentally friendly alternatives. Governments are providing tax breaks to manufacturers who make eco-friendly air fresheners or use sustainable materials in their manufacturing. The Indian government, for example, provides tax breaks to manufacturers who use natural ingredients and biodegradable packaging in their air fresheners.
The air freshener market is highly competitive, with many manufacturers and distributors vying for market share. This competition can lead to price pressure and a focus on product differentiation, which can be challenging for smaller companies. Moreover, manufacturers and distributors must ensure a reliable supply chain to ensure timely and efficient delivery of products. This can be challenging due to logistics, inventory management, and other factors. As the popularity of home automation systems that can be controlled via smartphones or other connected devices grows, air freshener manufacturers will have an opportunity to develop smart air fresheners that can be controlled remotely.
The rapidly spreading COVID-19 outbreak has had an impact on a variety of industries, including the air freshener industry. Governments around the world are compelled to implement stringent restrictions such as lockdown, international border seals, and strict social distancing measures. This forces many industries to opt for work from home, which disrupts business processes. However, after mid-2021, the world will see a resumption of trading activities and business operations, which is expected to stimulate economic growth in the coming years. When estimating current and forecast market size and growth trends for all regions and countries, the impact of COVID-19 on market demand is taken into account.