Clean hygienic drinking water has been a vital issue in the Asia Pacific region. This worsened with the surge in population growth, and industrialization causing more contamination of water resources substantially. Several countries in the region, like Indonesia and Papua New Guinea, have experienced droughts that have caused food shortages and have threatened the long-term food supply. Singapore is highly dependent and vulnerable to Malaysia for its water supplies. In South Asia, conflict over freshwater has strained relations between India and Bangladesh, as well as India and Pakistan. In the future, diminishing and degraded freshwater resources could lead to internal instability in many nations, and possibly even spark interstate conflict. A recent addition to a database of Actual Market Research- titled “Asia Pacific Water Purifier Market Outlook, 2026” provides an in-depth insight of the market size by value and volume, analyzes the trends on factors like by types, by technology, by Sales Channel, by Region, and by countries.
While on one hand, the lack of clean drinking water is considered a big issue, on the other, the lack of proper infrastructure is what drives the same. The region lacks the basic amenities of pure water where the government is taking various initiatives to provide clean water by installing water purifiers and increasing awareness among the population to drink clean water which is boosting the demand for water purifiers. Historically, between the years 2015-2020, the market grew at a growth rate of more than 8.5% in terms of both value and volume. The water purifiers have now become a necessity in urban houses; rural areas still see it as a luxury. In the countries with lower per capita income, the water purifiers are still not affordable by the middle-income group too. The market is leading, yet with a high space for penetration. With various government initiatives towards the availability of water and the efforts of marketers in bringing the manufacturing cost low, the market is expected to reach a value of more than USD 40 Billion by 2026.
The rising awareness regarding the environment and health is one of the primary factors driving the market growth of the Asia Pacific region. The water shortage in form of stress and scarcity in the region is a major socio-economic threat, especially in China and India. In China, there is an abundance of freshwater resources, yet are distributed unevenly, and exploited to a great extent. Similarly in India, the situation is aggravated, as it is expected that the per capita availability of freshwater in 2025 is expected to be 1,500 cubic meters per year, against 2,200 cubic meters in 1997 and 5,300 cubic meters in 1955. The amount of wasted reject water by RO water filter purifier depends on the TDS of the raw water, hampering the market growth, in the region where the water shortage issues sparks protest now and then. However, in the year 2020, the RO water filter was at a market value of more than USD 10 Billion, leading the market. This is basically, due to the lack of awareness about the other types of water purifiers. The search for an alternative is likely to allow the gravity-based purifiers to grow with an anticipated CAGR of more than 18%.
The level of clean water access is a direct question to the level of any country’s development. In developed countries, access to water is considered an entitlement; this mentality does not necessarily prevail in developing countries where access to safe drinking water is often a luxury, sometimes available only to the affluent. The problem in the region’s developing countries is that water systems are frequently created as a result of local political considerations, not out of any strategic vision. Thus, market forces often do not govern the pricing of water; rather, it is subject to local political pressures.
Due to the ongoing COVID-19 situation across the globe, most water purifier manufacturers are increasing their online presence through online support systems. The rising income and the increasing population graph, along with deteriorating water quality, are the dominant factors propelling market growth in the region. The offline store channels led the market which held to a value share of more than 80% in the year 2020.
China is dominating the market with more than 50% due to the presence of hard water which is not suitable for drinking, while it is followed by India with a market share little higher than 10%. Even though the fact that water access has been improved from 73% to 93% since 1990 acts as a ray of hope, over 134 Million people still don’t have access to clean water. The current estimation of the region has nearly 70-85% water sources contaminated is the major driver for the Asia Pacific Water Purifier market.