Europe is a widely urbanized region, with individuals enjoying high standards of living and disposable incomes. Many parts of Europe are currently well provided with fresh water but it is unevenly distributed within countries, causing shortages in a number of areas. A wide range of hazardous chemicals has been found in the water but evidence of their impact on health has been identified with long-term consumption. Not all households in Europe are supplied with piped drinking water; rural populations in the east of the continent are less served. Treatment and disinfection of drinking water occur inconsistently across the region, and in areas where economic and political changes have led to infrastructure deterioration is much neglected and thus frequent outbreaks of waterborne disease have been noticed. A recent addition to the database of Actual Market Research- titled “Europe Water Purifier Market Outlook, 2026” provides an in-depth insight of the market size by value and volume, analyzes the trends on factors like by types, by technology, by Sales Channel, by Region, and by country.
The European Union has a history of over 30 years of drinking water policy. Heading towards maturity, the European posed as a second highest shareholder in the global water purifier market, with more than 15% by value share and less the 15% by volume share. By the end of the forecasted period, the European market is likely to generate revenue of over USD 9.5 Billion, while is to register a volume CAGR of 7%. Major changes have occurred in Europe Water Management, with moved to integrate environmental policies into other sectors and to initiate greater coordination between industry, agriculture, and society. In many countries of the region, 100% of the urban homes have a proper connection to the main drinking water facilities. However, the inequalities arise with the presence of logistical cost issues added with the political pressures. In Italy, 78% of the population in the northeast is connected to the main supply but only 27% of the Italian islands are served. As few as 5% and 12% of the rural homes in Turkmenistan and Ukraine are connected to water respectively.
In the recent past, many countries in the region have reported high nitrate concentrations in the drinking water. Few countries kept records of this, and most reported health issues were directly associated with well water, which often comes are affected by agricultural activities. It has been estimated that one-third of Europe’s population is exposed to nitrate concentrations higher than the WHO’s standard. Parts of the Central and Eastern region are prone to the high density of iron and manganese due to the lack of efficient technology. By technology, the RO water purifier is been leading the market with more than half of the market share since 2015, though is expected to show a decline in the forecasted period.
Syrinix Ltd, Salher, ENVICON GmbH, Lenntech Water Treatment, BioKube A/S, BITControl GmbH, Tecnidro Srl, Pure Blue, Enexio Water Technologies GmbH, EnviroChemie GmbH, etc., are some of the local players in the region, who are now more focused on their online presences. This is likely to allow the online sales channel segment to grow with an anticipated CAGR of more than 15%.
Even though the region has its drawbacks, European citizens don’t suffer from much of the devastating water shortages and poor water quality experienced in other regions of the world Although some progress has been made over the past decade, coordinated efforts are still in progress to ensure that Europe’s population is supplied with clean drinking water and has access to safe water for recreational activities. Germany leads the market holding a share of nearly 20% in the year 2020, which is followed by the United Kingdom and Russia, which together is expected to be making a market value of USD 2.85 Billion by the end of the year 2026.