The personal care wipes are small, disposable hygiene products, majorly used for personal hygiene and cleansing. These wipes are used for the maintenance of hygiene, specifically when access to water is limited. In addition, ease to use and prevention of infection owing to their disposable nature have made the use of wipes prevalent among consumers. The report ‘Global Personal Care Wipes Market Outlook, 2026’ by Actual Market Research, discusses the insights of the market in accordance to product segments like baby wipes, facial wipes, hand and body wipes, flushable wipes, etc.; following the sales channels, region, country, and company.
The rise in the infant population, the rapid increase in urbanization, the high disposable income of female consumers, and the rise in consumer hygiene awareness are having a positive impact on the growth of the industry. However, the increasing attention towards the infant has been a boon to baby wipes since the last decade. With the increasing disposable income and women getting more exposure to the newer product ranges, baby wipes are expected to reach a market share of 41.76% by 2026.
Wipes require substantially less time to perform daily tasks for most of the people who are well-maintained in their day-to-day activities due to extreme job pressures and increased activities for children, thus, driving the growth of the industry further. Asia-Pacific countries, such as China and India, experience growth in population. This rise in population along with an increase in purchasing power and count of the female population in these countries is expected to boost the demand for personal care wipes to avoid infectious diseases and skin problems. China and Japan are the leading countries in APAC owing to the increasing population. Improved lifestyle and growing economy are some of the other key dynamics contributing to the growth of the personal care wipes market. Exponential growth in the number of potential buyers in India is expected to drive the market.
The wipes are usually sold in plastic tubs that keep the wipes moist allowing for ease of dispensing. Most personal care wipes are formulated to be alcohol and soap-free and are dermatologically tested for their use on the skin. They are designed to be sufficiently durable for heavy-duty cleaning jobs, while still being disposable. The availability of wipes ranging from premium to budget-friendly wipes has led to significant consumption of personal care wipes in medium-income level households as well as low-income level households. The growing disposable incomes across the world have led to increased purchasing power and as a result, parents are more than ever willing to purchase premium baby wipes products. Furthermore, the ease of cleaning and convenience offered by baby wipes and the hectic life led by parent moms in the workforce has amplified the sales of baby wipes.
The rising impact of social media and online commercials has presented individuals with the ongoing patterns of trends of personal care and hygiene, which is quickening the utilization of personal care wipes among customers. This permits individuals to get exposed to information in regards to cleansers and healthy lifestyles. Additionally, various companies are coming up with their latest fruit and veggie-laced wipes products or limited edition wipes. These wipes are quite soft, durable, and possess optimal cleaning properties. A new and innovative form of wipes is introduced such as flavored wipes, personal hygiene, pre-moistened facial cleansing, disinfecting, and smoke wipes which are expected to propel the growth of the personal care wipes market.
The personal care wipes market is highly competitive and fragmented with the presence of numerous players competing for the major position in the market. The key players are adopting various strategies, such as expansion, mergers and acquisitions, partnerships, and new product development to meet the growing demand. Some prominent players in the market are Procter and Gamble Co., Diamond Wipes International Inc., Kimberly Clark Corporation, Johnson & Johnson, and Rockline Industries Inc.