As the young population are facing a hectic work schedule, and with the increasing pollution, the fear of being prone to toxic substances increased, the regular intake of immunity boosters have also increased in India. _x000D_
Ayurveda has now become a choice of lifestyle, which when adopted in its entirety, brings a wave of general well-being to your daily life. The awareness about adultery in the allopathic medicines has also been a reason why people prefer to shift towards Ayurvedic products. The growth of this segment is catalysed by the rising income and the increase in the per capita expenditure. With the increasing support from the government, the market for Ayurvedic products have done considerably well with a market value of INR 16414 Crore in the period 2013-14. With technological developments, Ayurveda immunity booster products are reaching out to consumers in various ways. The manufacturers have started introducing immunity booster in various forms as direct medicines, food supplements, or products. _x000D_
From Ayurvedic personal care and health care products, personal care products accounts to a major share. The healthcare products have least side effects and have detoxification properties to against harmful toxins. Large part of working population is inclined towards chemical free herbal cosmetics and medicines. According to the report titled, "
India Immunity Booster Market Outlook, 2020-25" published by Actual Market Research, the market is clearly dominated by the Chyawanprash, which can be considered as one of oldest immunity booster in the Indian market with a share of more than 60%. _x000D_
The Indian Ayurvedic products market is highest growing in the south region as the inclusion of Ayurveda in the lifestyle has been prevailing in the region since ages, which has now taken a new form of commercialized. The awareness of the health and concern towards to it has increased in other region as well, with the Northern region contributing to more than a quarter of the market. In addition to this, the awareness of the Ayurvedic products exhibited gradual growth in East and West region, accounting to more than 30%. _x000D_
Drivers of Ayurveda Industry are growing awareness of the effectiveness and efficacy of traditional systems of medicine, disillusionment with modern Allopathy with its concurrent high side effects, support from Governments, increase in the R&D activities, and others. The clinical drivers of the Ayurveda market are growing incidence and prevalence of chronic diseases such as rheumatic disorders, cardiology, allergy and others, lower side effects associated with herbal medicines and lack of effectiveness of modern allopathy in treatment of diseases such as Hepatitis, arthritis, and others. The lack of scientific validation for Ayurveda in developed nations such as the United States, where Ayurveda is not licensed or regulated coupled with the outlook of Ayurveda as supplementary and pseudoscience is deterring the growth of the market. _x000D_
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