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All you need to know about the emerging global diaper market: Actual Market Research
Mar, 02
2020

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All you need to know about the emerging global diaper market: Actual Market Research

 

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The evolution of human lifestyle have always been stood on the shoulders of innovation. In fact, there's a thumb rule that change is constant. Humans have always strived to make their lives easy and reliable through new inventions or innovations of the existing ones. All these developments have helped the man to understand the science behind the elements. With swaying of time, the industries were developed which could serve the purpose of continual development. Child raising is as ancient art as far as human life exists. _x000D_
Traditionally, diapers were not developed but substitutes such as clothes, scrotch pants, animal skin, leaves, coir, etc were used as a part of baby hygiene but with passage of time, empathy came into picture which invented the diapers. Traditional diapers were cloth diapers which can be washed frequently and used but, the practice required sanitizing, which was a tedious job. The disposable diapers were introduced later which could serve the purpose of baby hygiene. Later on, other forms such as training pants (designed especially for potty training), swim pants (can be used in water) and biodegradable (eco friendly) diapers came into the picture. The biodegradable diapers were developed eco friendly as the disposable ones takes too long time to decompose._x000D_
Globally, the developed countries are aware about the diapers and their benefits, but the developing nations are still practicing the custom traditions. The government institutes of such nations are making efforts to bring awareness among the people. Some nations still undergo the social stigmas of adult incontinence which are hindering the people to use adult diapers. In such nations, brands are launching awareness campaign to overcome it. The Depends brand started a campaign " drop your pants" which spreads a message of overcoming the stigma of adult incontinence in United States._x000D_
Due to such global support and development, the diaper market is always changing. According to a research report, "Global Baby Diaper By Market ( Overall, North America, South America, Europe, Asia Pacific & Middle East- Africa ) By Company, By Type, By Region, By Country & Adult Diaper By Market Size ( Overall, North America, South America, Europe, Asia Pacific & Middle East- Africa ), By Company, By Product Type ( Disposable, Cloth, Training, Swim pants, Biodegradable ), By Region, By Country, Outlook ( Trends & Forecast ), 2025", The global diaper market is expected to grow to US $ 98.82 billion by the year end in 2025 with a registering CAGR of more than 6%. Such developing market will brought lucrative opportunities for new players to enter the market. Moreover, growing trends such as demand for thinner diapers with more absorbency, bigger diaper size due to delaying toilet training and e commerce sales have greatly encouraged the brands to lead the development phase. _x000D_
To sustain themselves in such volatile market, it became necessary for the brands to build relations with their consumers. Brands adopted various media such as print media like newspapers, magazines, etc and electronic media such as social networking, website, blogs, etc. This also helped the consumers to understand the quality at just one click. In order to attract consumers on media, the brands adopted several ways like the brand Pampers re tweets the photos of babies which wear pampers diapers posted on Twitter. Besides this, pampers has started a program named "share the love" in which parents can write encouraging messages and also post their baby's photos. The brand also developed their customised Snapchat filters of parenting love. The K-C brand, Huggies shares funny diaper changing stories on their website and had also launched personalized diaper campaign known as "made by you" in which the moms can customize design of diapers and can also get their baby's name or monogram on it. The brands have also launched their applications which can help the mommies by providing pregnancy to parenting tips._x000D_
In modern world, the brands proved to be the all round guide for their consumers. This strategy proved to be a all round success for the global leader, Pampers. they also encourage the consumers to overcome the social stigmas or taboo. Pampers launched a campaign #Pamperspapa in which it encouraged the dads to overcome the shame of parenting. In Australia, Huggies also started similar campaign which encouraged the parents to stop questioning their parenting as they are the only one who can understand their baby. All these campaigns helped the people to come out of the cage and express freely their views._x000D_
The prominent companies of the diaper industry includes Procter & Gamble, Kimberly Clark, Unicharm corporation, SCA Hygiene, Daio paper corporation, Kao corporation, Johnsons & Johnsons, Domtar corporation, Hengan international group, DryLock technologies and several international and domestic ones._x000D_