Is wine a boon or a bane for the consumer?€™s health?: Actual Market Research
Jul, 02

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Is wine a boon or a bane for the consumer?€™s health?: Actual Market Research



A large number of theories suggest that moderate consumption of wine provides you with some amount of health benefits, specially the red wine consumption is said to help people live longer, provides protection against certain cancers, improves mental health, and enhances heart health. According to the report ‘India Wine Market Overview, 2018-2023’ published by Actual Market Research, The Indian wine market has achieved excellent growth in past five years with a CAGR of around 25% and rising imports from foreign countries such as France, Australia, Italy, etc. This high market growth was result of joint efforts from vineyards and government to promote the consumption of wine and increase awareness in Indian consumers. The major reasons for such high growth of Indian wine market are the rising disposable income of Indian consumers, changing demography structure, increasingexposure to western culture, Growth in the foreign tourists, increasing women consumption, etc. While the past few years saw growth of imports of foreign wines as still some of the consumers does not consider Indian wines up to the mark in terms of quality. The wines in Indian wine market are generally segmented as Red wines, White wines, Sparkling wines, Rose wines and other wines. The Nashik, Sangli and Pune districts in Maharashtra region is the largest wine producing region of India. With large wine yards such as Sula Vineyards, York Winery, Soma Vineyards, Grover Zampa, etc present in this region. The other major regions are Bangalore Region in Karnataka with presence of Grover Vineyards, Himachal Region (Himachal Pradesh) with presence of large grape producing regions, etc. In ancient times, wine was considered as a royal drink and many times it was used to treat various health conditions. A large number of studies have stated various benefits of consuming Red wine in which some are proved and many are not. Some studies suggest that drinking small quantities of wine (up to one standard drink per day for women and one to two drinks per day for men) can resultindecreasing risk of heart disease, stroke, diabetes mellitus, metabolic syndrome and early death. While, other studies found no such effect. Also drinking more than the standard drink amount will increase the risk of heart disease, high blood pressure, atrial fibrillation, stroke and cancer. Still a large number of doctors are found to be suggestion moderate consumption of wines for better health. Report: India Wine Market overview, 2018-2023 Base Year: 2016-17, Estimated Year: 2017-18, Forecast Year: 2022-23 Pages: 53, Figures: 24, Tables: 6.